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- Tasks: Lead marketing strategies and brand communications to drive growth in a dynamic start-up.
- Company: Join Solo60, the fastest-growing network of on-demand wellness spaces transforming fitness and therapy.
- Benefits: Enjoy hybrid working, a pension scheme, and 28 days paid holiday that increases over time.
- Why this job: Be part of a revolutionary team reshaping the wellness industry with creative freedom and innovative campaigns.
- Qualifications: 3+ years in marketing roles, ideally in start-ups, with expertise in social media and performance marketing.
- Other info: Opportunity to work hands-on in an early-stage start-up and expand into new markets.
The predicted salary is between 36000 - 60000 £ per year.
Solo60 is the fastest-growing network of self-operated, on-demand wellness space. We are transforming units into a network of private gyms, therapy spaces, and treatment rooms, all bookable by members and professionals via our app from 60 minutes at a time. We are also embarking on building the largest wellness professional platform which includes software, marketplaces and more.
You’ll be responsible for the overall marketing function and brand communications in online and offline strategies to deliver business growth whilst ensuring any marketing budgets are invested with a positive return – this includes social media, performance marketing, partnerships, events and influencers. This is a unique opportunity to work hands-on in an early stage start-up and help us rewrite the rules of the fitness and wellness industry.
Develop and elevate Solo60’s brand position to align with our strategic vision and mission including updating brand guidelines so the brand, tone of voice and narrative remains cohesive across all channels and business segments.
Optimise the marketing budget effectively and track ROI performance on all current and new channels against our KPIs such as LTV, CPA, CAC, and internal occupancy and revenue KPIs.
Use data, customer feedback and research to help understand our audiences and cohort retention. Improve the marketing plan and customer journey, coming up with materials to upsell our rising stairs or prevent churn candidates.
Concept and create unique campaigns with a focus on telling our story and USPs in a viral nature through social media, guerilla marketing, performance marketing, influencers and all direct marketing/offline opportunities.
Overseeing social content across owned channels and growing engagement and following. In charge of expanding in new markets such as PR, B2B partnerships, influencer marketing. Constantly being on top of current trends and innovation for new opportunities for acquisition and retention.
Ensure all marketing and sales material is up to date, and reflective of the business in terms of quality and accuracy. Negotiating and liaising with third-party marketing agencies and suppliers.
3+ years working in a Head of Marketing or Marketing Manager role, ideally in start-ups and B2C. Thorough knowledge of all social media platforms and their algorithms including Facebook, Twitter, Instagram, YouTube and TikTok. You excel when you have the freedom to create and you’re obsessive about testing new and existing marketing channels and campaigns to find what performs best at the most granular levels.
Hybrid working environment (about to get a London-based office). Pension Scheme. 28 Days’ Paid Holiday + Increasing With Time. Full-time. London, UK (Hybrid).
Contact Detail:
Solo60 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Executive
✨Tip Number 1
Familiarise yourself with Solo60's brand and mission. Understanding their unique selling points and how they position themselves in the wellness industry will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in social media and performance marketing. Being able to discuss current strategies and innovations can demonstrate your proactive nature and passion for the field.
✨Tip Number 3
Prepare to showcase your experience with data-driven marketing. Be ready to discuss specific examples of how you've used data to optimise campaigns and improve ROI, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Network with professionals in the wellness and fitness industry. Engaging with influencers or attending relevant events can provide insights and connections that may give you an edge in the application process.
We think you need these skills to ace Marketing Project Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in start-ups and B2C environments. Emphasise your achievements in managing marketing budgets, optimising ROI, and developing brand strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the wellness industry and how your skills align with Solo60's mission. Mention specific campaigns or projects you've worked on that demonstrate your ability to create engaging content and drive growth.
Showcase Your Knowledge of Social Media: Since the role requires thorough knowledge of social media platforms, include examples of successful campaigns you've executed on platforms like Instagram, TikTok, or Facebook. Highlight your understanding of algorithms and how you've leveraged them for better engagement.
Demonstrate Data-Driven Decision Making: Provide examples of how you've used data and customer feedback to inform marketing strategies. Discuss any tools or methodologies you've employed to track KPIs such as LTV, CPA, and CAC, showcasing your analytical skills.
How to prepare for a job interview at Solo60
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly understand Solo60's mission and values. Familiarise yourself with their current marketing strategies and campaigns. This will not only show your genuine interest but also allow you to discuss how your skills can align with their goals.
✨Showcase Your Data-Driven Mindset
Since the role involves optimising marketing budgets and tracking ROI, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing decisions and improve performance metrics in previous roles.
✨Prepare Creative Campaign Ideas
Think of unique campaign ideas that could elevate Solo60’s brand position. Be ready to share these during the interview, focusing on how they align with the company's vision and how they could go viral through social media and other channels.
✨Stay Updated on Industry Trends
Demonstrate your knowledge of current trends in the wellness and fitness industry. Discuss how these trends could impact Solo60 and suggest innovative marketing strategies that could help the company stay ahead of the competition.
