Solo Fitness designs and sells premium fitness equipment for home gyms, direct to customers through our own online store. Our benches, weights and strength kit are built to the standard you'd expect in a commercial gym, because that's where we come from. Solo Fitness is part of Jigsaw Fitness, a Lancashire business that designs, fabricates and installs bespoke equipment for commercial gyms. That heritage gives Solo something most home fitness brands can't match: real engineering and manufacturing know-how behind every product. The Solo Fitness brand is growing fast, and this role sits at the centre of our plans.
The Role
This is a hands-on role for someone who wants to own and grow an online number. You'll run the Solo Fitness Shopify store day to day, manage our paid media agency, plan the trading calendar and work closely with our Social and Content Specialist to turn traffic into revenue. You'll have real autonomy and a direct line to the leadership team, and you'll be judged on results.
What you'll do
- Own Solo's online revenue, conversion rate, AOV and contribution margin against target.
- Run the Shopify store hands-on: products, collections, merchandising, theme changes, apps, promotions and site content.
- Plan and deliver the trading calendar, including launches, seasonal campaigns and BFCM
- Manage our paid media agency: set budgets and targets, challenge performance and push creative testing.
- Manage our upcoming expansion into new geographical markets (US and EU).
- Run email marketing, building flows and campaigns that grow repeat purchase.
- Improve conversion through testing, UX fixes, reviews, delivery messaging and finance options.
- Own SEO and onsite content alongside the Social and Content Specialist, and set content priorities around what sells.
- Lead generative engine optimisation (GEO), making sure Solo products are found and recommended in AI search and assistants such as ChatGPT, Gemini and Google AI Overviews, through structured product data, reviews and content.
- Work with operations and purchasing on stock availability, lead times and delivery so the site sells what we can ship.
- Report weekly and monthly on performance, with clear actions, to the Commercial Director and Senior Team.
- After probation this role may line-manage our Social and Content Specialist.
What you'll bring
- 5+ years in eCommerce, including owning a DTC revenue target.
- Strong hands-on Shopify experience; you're comfortable in the admin, the theme editor and the app ecosystem.
- Experience managing a paid media agency working on primarily on Meta and Google.
- Confident with GA4, TripleWhale (or similar), Ahrefs (or similar), Shopify analytics and Excel; you make decisions from data.
- Experience managing or mentoring a direct report.
- Commercial awareness: you understand margin, shipping, stock and promotions, not just traffic.
- Clear communicator who can work with sales, operations and creative colleagues.
- Experience launching into international markets (Shopify Markets, duties, VAT).
Nice to Have
- Experience selling bulky or high-ticket products, ideally fitness, home and garden or similar.
- An interest in fitness and strength training.
- Image editing skills (Adobe CC, Canva or similar).
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StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Manager in Burscough
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Solo Fitness Ltd are looking for when hiring for a eCommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Solo Fitness Ltd for the eCommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Solo Fitness Ltd as a eCommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Solo Fitness Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a eCommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Solo Fitness Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Solo Fitness Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Solo Fitness Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Solo Fitness Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Solo Fitness Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Solo Fitness Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
