At a Glance
- Tasks: Lead demand generation and marketing operations, driving growth in a fast-paced cybersecurity company.
- Company: Fast-growing cybersecurity firm with a focus on innovation and AI-driven solutions.
- Benefits: Fully remote role with high autonomy and direct access to leadership.
- Other info: Ideal for hands-on marketers who thrive in dynamic environments.
- Why this job: Own the growth strategy and build an AI-native revenue engine from scratch.
- Qualifications: 7-10 years in B2B marketing, especially in SaaS and demand generation.
We're working with a fast-growing company in the cybersecurity and risk management space looking for a senior, hands-on Head of Demand Generation and Marketing Operations to own their entire demand generation and marketing operations function. This is a rare opportunity to build an AI-native revenue engine from the ground up, working directly alongside senior leadership with real ownership of pipeline outcomes, not just channel metrics. This role will begin as an Individual Contributor, and as the company scales there could be potential to build a team in the future, but currently needs someone comfortable in a 0 to 1 environment. The role is fully remote and will suit someone who enjoys autonomy and is comfortable setting the agenda.
The Role and Responsibilities for the Head of Demand Generation
- You'll take end-to-end ownership of the demand engine, from acquisition strategy through to pipeline conversion.
- Planning and executing multi-channel demand programmes across paid, outbound, email, SEO, and events.
- Hands-on campaign execution across Google Ads and LinkedIn.
- Allocating ad spend across various channels and optimising bids to hit target metrics like CPC and CPL.
- Owning SEO strategy and execution, including optimisation for AI-driven discovery platforms.
- Building and managing lead nurture journeys based on persona, behaviour, and buying stage.
- Owning the HubSpot instance end-to-end, including lifecycle stages, lead scoring, and routing logic, as well as building custom lists, retargeting funnels, and executing ABM campaigns.
- Defining MQL and SQL criteria and aligning closely with the sales team on pipeline progression.
- Building attribution models and dashboards that connect marketing activity directly to revenue.
- Maintaining data hygiene across contacts, companies, and deals to ensure reporting reflects reality.
- Identifying funnel bottlenecks and implementing optimisations across campaigns and conversion points.
- Planning and executing event participation at industry conferences and exhibitions.
- Building AI agents and automated workflows to increase speed and output across the function.
- Running A/B tests across email, landing pages, and nurture flows to drive continuous improvement.
What You'll Bring
- This role is ideal for a hands-on marketer who wants to play a critical role in helping the company scale.
- 7 to 10 years in B2B marketing, with experience spanning both Demand Generation and Marketing Operations.
- A background in B2B SaaS, ideally in industries related to cybersecurity, compliance, GRC, or TPRM.
- Comfort managing paid media budgets across Google Ads and LinkedIn, optimising spend and finding ways to increase profitability and top-line revenue.
- Deep, practical experience owning HubSpot end-to-end.
- Confidence using AI tools daily, and the ability to build agents and workflows to automate production.
- The ability to operate autonomously in a lean environment and move at pace.
- A track record of owning pipeline outcomes, not just channel performance.
The role really needs someone who has worked in a small B2B SaaS, enjoys variety in their day, and has already leveraged AI to drive efficiency.
Why Apply
Direct ownership of growth at a scaling cybersecurity and risk management business. High autonomy, close access to leadership, and the chance to build something genuinely AI-native from day one.
To find out more, apply via the link or contact Jay Thandi at Solis Recruitment.
Head of Demand Generation in Manchester employer: Solis recruitment
Join a fast-growing cybersecurity and risk management company that offers an exceptional work culture characterised by high autonomy and direct access to senior leadership. As the Head of Demand Generation, you'll have the unique opportunity to build an AI-native revenue engine from scratch, with significant ownership over pipeline outcomes and the potential for future team expansion. This fully remote role is perfect for those who thrive in a dynamic environment and are eager to make a meaningful impact on the company's growth trajectory.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. Building connections can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This is your chance to demonstrate how you’ve driven pipeline outcomes and not just channel metrics.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring ideas to the table on how you can optimise their demand generation efforts, especially with AI tools!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Head of Demand Generation in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Demand Generation. Highlight your experience in B2B marketing, especially in demand generation and marketing operations, and don’t forget to mention any hands-on work with HubSpot or AI tools!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of how you've owned pipeline outcomes and driven growth in previous positions.
Showcase Your Campaign Successes:When detailing your experience, focus on successful campaigns you've executed. Include metrics that demonstrate your impact, like CPC, CPL, and conversion rates, to show us you know how to drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in front of the right people quickly!
How to prepare for a job interview at Solis recruitment
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially in a B2B SaaS context. Brush up on your knowledge of multi-channel campaigns, lead nurturing, and how to optimise ad spend across platforms like Google Ads and LinkedIn. Being able to discuss specific examples from your past experience will show that you’re the right fit for this hands-on role.
✨Showcase Your HubSpot Expertise
Since this role involves owning the HubSpot instance end-to-end, be prepared to talk about your experience with it. Highlight any custom lists, lead scoring, or ABM campaigns you've executed. If you can share insights on how you’ve maintained data hygiene and built attribution models, you’ll definitely impress the interviewers.
✨Demonstrate Your AI Savvy
This position is all about building an AI-native revenue engine, so don’t shy away from discussing your experience with AI tools. Talk about how you’ve used AI to automate workflows or improve campaign performance. Showing that you’re comfortable with these technologies will set you apart from other candidates.
✨Prepare for Autonomy and Ownership
The company is looking for someone who thrives in a 0 to 1 environment and enjoys autonomy. Be ready to discuss how you’ve successfully managed projects independently in the past. Share examples of how you’ve taken ownership of pipeline outcomes and driven results without much oversight, as this will resonate well with the leadership team.
