At a Glance
- Tasks: Lead demand generation and marketing operations in a fast-paced cybersecurity company.
- Company: Fast-growing tech business focused on cybersecurity and risk management.
- Benefits: Competitive salary, fully remote work, and real ownership of your role.
- Other info: Opportunity to build and lead a team as the company grows.
- Why this job: Make a direct impact on revenue and build something scalable from the ground up.
- Qualifications: 7-10 years in B2B marketing with strong demand generation and HubSpot experience.
The predicted salary is between 70000 - 90000 £ per year.
A fast-growing technology business operating within cybersecurity and risk management. The platform helps enterprises manage compliance, governance and third-party risk through a scalable, AI-powered solution. The business is investing heavily in go-to-market and is looking to build a demand engine that matches the ambition of the product. Marketing sits close to leadership, with a clear focus on pipeline, commercial impact and building something that scales. The culture is fast-paced, autonomous and outcome-focused. It suits people who enjoy ownership, thrive in lean environments, and want to see the direct impact of their work on revenue.
This is a high-impact individual contributor role with full ownership of demand generation and marketing operations from day one. You will take responsibility for the entire demand engine, from acquisition through to pipeline conversion, covering paid media, outbound, email, SEO, events and the full HubSpot ecosystem. The role is truly end-to-end, spanning strategy, execution and continuous optimisation. This role may also suit candidates who have operated as a Head of Growth, Head of Performance Marketing, or Senior Demand Generation Manager looking for a step up, where you have owned the full funnel rather than a single channel. As the business scales there is potential to build a team over time, but right now it needs someone energised by a 0 to 1 environment, comfortable setting the agenda and getting things done. You'll work closely with the senior leadership team and a product marketing counterpart, with real influence over how the revenue function is built.
Responsibilities:
- Planning and executing multi-channel demand programmes across paid, outbound, email, SEO, and events
- Hands-on campaign execution across Google Ads and LinkedIn
- Allocating ad spend across channels and optimising bids to hit target metrics like CPC and CPL
- Owning SEO strategy and execution, including optimisation for AI-driven discovery platforms
- Building and managing lead nurture journeys based on persona, behaviour, and buying stage
- Owning the HubSpot instance end-to-end, including lifecycle stages, lead scoring, routing logic, custom lists, retargeting funnels, and ABM campaigns
- Defining MQL and SQL criteria and aligning closely with the sales team on pipeline progression
- Building attribution models and dashboards that connect marketing activity directly to revenue
- Maintaining data hygiene across contacts, companies, and deals to ensure reporting reflects reality
- Identifying funnel bottlenecks and implementing optimisations across campaigns and conversion points
- Planning and executing event participation at industry conferences and exhibitions
- Building AI agents and automated workflows to increase speed and output across the function
- Running A/B tests across email, landing pages, and nurture flows to drive continuous improvement
About You:
- 7 to 10 years in B2B marketing, with experience spanning both Demand Generation and Marketing Operations
- Background in B2B SaaS, ideally within cybersecurity, compliance, GRC, or TPRM
- Comfortable managing paid media budgets across Google Ads and LinkedIn, optimising spend to drive profitability and top-line revenue
- Deep, practical experience owning HubSpot end-to-end
- Confident using AI tools daily, with the ability to build agents and workflows to automate production
- Able to operate autonomously in a lean environment and move at pace
- Track record of owning pipeline outcomes, not just channel performance
Benefits:
- Competitive salary
- Fully remote and flexible working
- Real ownership of the demand and marketing operations function
- Direct exposure to senior leadership
- Potential to build and lead a team as the business scales
Head of Demand Gen & Operations in London employer: Solis recruitment
Join a fast-growing technology business in the cybersecurity sector, where you will have the opportunity to take full ownership of demand generation and marketing operations from day one. With a competitive salary, fully remote and flexible working arrangements, and a culture that values autonomy and outcome-focused work, this role offers a unique chance to make a direct impact on revenue while collaborating closely with senior leadership. As the company scales, you will also have the potential to build and lead your own team, making this an exciting opportunity for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Gen & Operations in London
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and marketing space on LinkedIn. Join relevant groups, attend virtual events, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your demand generation projects and successes. This is your chance to demonstrate how you’ve driven pipeline outcomes and optimised campaigns. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and market position. Understand their challenges and think about how you can contribute to their demand engine. Bring fresh ideas to the table that align with their goals, especially around AI and automation!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged. Let’s get you that Head of Demand Gen & Operations role!
We think you need these skills to ace Head of Demand Gen & Operations in London
Some tips for your application 🫡
Show Your Passion for Cybersecurity:When writing your application, let your enthusiasm for cybersecurity shine through. We want to see how your experience aligns with our mission and how you can contribute to building a demand engine that matches our ambitious goals.
Be Specific About Your Achievements:Don’t just list your responsibilities; highlight your achievements! Use metrics and examples to demonstrate how you've driven pipeline outcomes and optimised marketing operations in your previous roles. This will help us see the direct impact of your work.
Tailor Your Application:Make sure to tailor your application to the specific role of Head of Demand Generation & Marketing Operations. We’re looking for someone who can own the entire demand engine, so emphasise your end-to-end experience and strategic thinking in your written application.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Solis recruitment
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and marketing operations. Be ready to discuss specific campaigns you've executed, the strategies you used, and how they impacted revenue. This role is all about ownership, so showcase your ability to drive results from acquisition to pipeline conversion.
✨Familiarise Yourself with HubSpot
Since you'll be owning the HubSpot instance end-to-end, brush up on your HubSpot knowledge. Be prepared to discuss how you've managed lead scoring, custom lists, and retargeting funnels in the past. If you have any innovative ideas for optimising HubSpot workflows, share those too!
✨Showcase Your Analytical Skills
This role requires a strong focus on metrics and optimisation. Be ready to explain how you've built attribution models or dashboards that connect marketing activities to revenue. Highlight your experience with A/B testing and how you've used data to identify funnel bottlenecks and implement improvements.
✨Demonstrate Your Autonomy and Agility
The company values individuals who thrive in lean environments and can operate autonomously. Share examples of how you've successfully managed projects with minimal oversight, and discuss how you adapt quickly to changing priorities. Show them you're energised by a 0 to 1 environment and ready to take charge!
