At a Glance
- Tasks: Lead demand generation and marketing operations, driving growth in a fast-paced cybersecurity company.
- Company: Fast-growing cybersecurity firm with a focus on innovation and AI-driven solutions.
- Benefits: Fully remote role with high autonomy and direct access to leadership.
- Other info: Ideal for hands-on marketers who thrive in dynamic, lean environments.
- Why this job: Own the growth strategy and build an AI-native revenue engine from scratch.
- Qualifications: 7-10 years in B2B marketing, especially in demand generation and marketing operations.
We're working with a fast-growing company in the cybersecurity and risk management space looking for a senior, hands-on Head of Demand Generation and Marketing Operations to own their entire demand generation and marketing operations function. This is a rare opportunity to build an AI-native revenue engine from the ground up, working directly alongside senior leadership with real ownership of pipeline outcomes, not just channel metrics. This role will begin as an Individual Contributor, and as the company scales there could be potential to build a team in the future, but currently needs someone comfortable in a 0 to 1 environment. The role is fully remote and will suit someone who enjoys autonomy and is comfortable setting the agenda.
The Role and Responsibilities for the Head of Demand Generation
- You'll take end-to-end ownership of the demand engine, from acquisition strategy through to pipeline conversion.
- Planning and executing multi-channel demand programmes across paid, outbound, email, SEO, and events.
- Hands-on campaign execution across Google Ads and LinkedIn.
- Allocating ad spend across various channels and optimising bids to hit target metrics like CPC and CPL.
- Owning SEO strategy and execution, including optimisation for AI-driven discovery platforms.
- Building and managing lead nurture journeys based on persona, behaviour, and buying stage.
- Owning the HubSpot instance end-to-end, including lifecycle stages, lead scoring, and routing logic, as well as building custom lists, retargeting funnels, and executing ABM campaigns.
- Defining MQL and SQL criteria and aligning closely with the sales team on pipeline progression.
- Building attribution models and dashboards that connect marketing activity directly to revenue.
- Maintaining data hygiene across contacts, companies, and deals to ensure reporting reflects reality.
- Identifying funnel bottlenecks and implementing optimisations across campaigns and conversion points.
- Planning and executing event participation at industry conferences and exhibitions.
- Building AI agents and automated workflows to increase speed and output across the function.
- Running A/B tests across email, landing pages, and nurture flows to drive continuous improvement.
What You'll Bring
- This role is ideal for a hands-on marketer who wants to play a critical role in helping the company scale.
- 7 to 10 years in B2B marketing, with experience spanning both Demand Generation and Marketing Operations.
- A background in B2B SaaS, ideally in industries related to cybersecurity, compliance, GRC, or TPRM.
- Comfort managing paid media budgets across Google Ads and LinkedIn, optimising spend and finding ways to increase profitability and top-line revenue.
- Deep, practical experience owning HubSpot end-to-end.
- Confidence using AI tools daily, and the ability to build agents and workflows to automate production.
- The ability to operate autonomously in a lean environment and move at pace.
- A track record of owning pipeline outcomes, not just channel performance.
The role really needs someone who has worked in a small B2B SaaS, enjoys variety in their day, and has already leveraged AI to drive efficiency.
Why Apply
Direct ownership of growth at a scaling cybersecurity and risk management business. High autonomy, close access to leadership, and the chance to build something genuinely AI-native from day one.
To find out more, apply via the link or contact Jay Thandi at Solis Recruitment.
Head of Demand Generation in City of London employer: Solis recruitment
Join a fast-growing cybersecurity and risk management company that offers an exceptional work culture characterised by high autonomy and direct access to senior leadership. As the Head of Demand Generation, you will have the unique opportunity to build an AI-native revenue engine from the ground up, with real ownership of pipeline outcomes and the potential for future team expansion. This fully remote role is perfect for those who thrive in a dynamic environment and are eager to drive meaningful impact in a rapidly scaling business.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and marketing space on LinkedIn. Join relevant groups, attend virtual events, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. Highlight your successes with metrics that matter, like pipeline outcomes and revenue growth. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire in the cybersecurity space and reach out directly. Express your interest in their work and how you can contribute to their demand generation efforts. It shows initiative!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your experience in B2B marketing and AI tools. Let’s get you that dream role in demand generation!
We think you need these skills to ace Head of Demand Generation in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Demand Generation. Highlight your experience in B2B marketing, especially in demand generation and marketing operations, and don’t forget to mention any hands-on work with HubSpot or AI tools.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've owned pipeline outcomes and driven growth in previous roles, especially in a fast-paced environment.
Showcase Your Campaign Successes:When detailing your experience, focus on successful campaigns you've executed. Include metrics like CPC, CPL, and any improvements in lead conversion rates. We love numbers that tell a story about your impact!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out!
How to prepare for a job interview at Solis recruitment
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and marketing operations. Brush up on the latest trends in B2B marketing, especially in the cybersecurity space, and be ready to discuss how you've successfully executed multi-channel campaigns.
✨Showcase Your Hands-On Experience
This role is all about being hands-on, so prepare examples of your past work where you've taken ownership of campaigns from start to finish. Be specific about your involvement with tools like HubSpot, Google Ads, and LinkedIn, and how you've optimised them for better results.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've built attribution models and dashboards that connect marketing activities to revenue. Highlight any experience you have with data hygiene and identifying funnel bottlenecks, as these are crucial for the role.
✨Emphasise Your Autonomy and Adaptability
Since this position requires someone who thrives in a lean environment, share examples of how you've successfully operated autonomously in previous roles. Talk about how you've adapted to changes and challenges, especially in fast-paced settings.
