At a Glance
- Tasks: Lead product strategy and drive innovation in ad fraud prevention and optimisation.
- Company: Join a leading AdTech company focused on protecting digital advertising investments.
- Benefits: Competitive salary, equity package, flexible work arrangements, and leadership opportunities.
- Other info: Collaborative culture with opportunities for professional growth and mentorship.
- Why this job: Shape the future of advertising technology and make a real impact on client success.
- Qualifications: 5+ years in product management and AdTech experience required.
The predicted salary is between 56250 - 68750 £ per year.
TrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialize in detecting and preventing invalid traffic across Google PPC, Performance Max (PMAX), and Affiliate Marketing channels, ensuring our clients maximize ROI and campaign performance.
We are seeking an exceptional Senior Product Manager to join our growing product team. This role reports directly to the Chief Product Officer and includes management of a Product Owner. The ideal candidate is a strong communicator who deeply understands the AdTech industry and can effectively articulate product vision and strategy to diverse stakeholders. This is a pivotal role that will drive our strategic evolution from fraud detection and prevention into optimization and performance enhancement solutions.
You will expand our product offerings across multiple verticals, including e-commerce, retail, travel, gaming, and financial services, ensuring our Google PPC, PMAX, and Affiliate Marketing solutions deliver measurable performance improvements for our clients. This position requires someone who can take complete ownership of product planning, from MVP definition through launch execution, while maintaining tight alignment with our sales process.
You will bridge technical and business perspectives, translating market needs into compelling product features that drive meaningful customer impact and revenue growth.
Key Responsibilities
- Product Strategy & Evolution: Lead the strategic transition from fraud detection/prevention to optimization and performance enhancement solutions across Google PPC, PMAX, and Affiliate Marketing, expanding into multiple verticals including e-commerce, retail, travel, gaming, and financial services.
- MVP Planning & Execution: Take complete ownership of MVP definition, planning, and launch execution. Identify core features, define success metrics, and create phased rollout strategies that balance speed-to-market with quality.
- Sales Process Alignment: Maintain tight alignment with the sales team, providing product expertise during customer conversations, developing compelling demo narratives, and ensuring the product roadmap reflects market demands and revenue opportunities.
- Feature Launch Excellence: Lead end-to-end product feature launches, articulating clear value propositions and go-to-market strategies that demonstrate measurable customer impact and business value.
- Stakeholder Communication: Present product roadmaps, feature specifications, and success metrics to executive leadership, engineering teams, sales, and customers with clarity and confidence.
- Market Intelligence: Maintain a deep understanding of the AdTech ecosystem, competitive landscape, and emerging trends in ad fraud prevention, optimization technologies, Google advertising platforms, and affiliate networks across multiple industry verticals.
- Team Leadership: Mentor and manage Product Owner, fostering professional growth and ensuring effective product delivery processes.
- Customer Discovery: Conduct customer interviews, analyze usage data, and synthesize insights to identify unmet needs and validate product hypotheses across different vertical markets.
- Cross-functional Collaboration: Work closely with Engineering, Sales, Marketing, and Customer Success teams to ensure seamless product development and successful market adoption.
- Success Metrics: Define, track, and communicate KPIs for product performance, feature adoption, and customer satisfaction.
Required Qualifications
- 5+ years of product management experience AND 5+ years of AdTech industry experience (experience can be concurrent).
- Proven track record of successfully planning and launching MVPs that have achieved product-market fit and measurable business impact.
- Demonstrated ability to take complete ownership of product planning and maintain alignment with sales processes throughout the product lifecycle.
- Proven success launching B2B SaaS products.
- Exceptional communication skills with demonstrated ability to present complex technical concepts to both technical and non-technical audiences.
- Deep understanding of the digital advertising ecosystem, including programmatic advertising, attribution models, and optimization strategies.
- Experience managing direct reports and fostering high-performing product teams.
- Strong analytical skills with the ability to synthesize data from multiple sources into actionable insights.
- Data-driven decision-making approach with comfort using analytics platforms and product intelligence tools.
Technical Knowledge & Skills
- Google Advertising Platforms: Expert-level knowledge of Google Ads, Google PPC campaigns, and Performance Max (PMAX) campaign structures, optimization strategies, and reporting capabilities.
- Affiliate Marketing: Strong understanding of affiliate marketing ecosystems, tracking mechanisms, commission structures, Affiliate Management Platforms, and fraud prevention challenges.
- Adtech KPIs & Metrics: Deep expertise working with critical advertising metrics including ROAS (Return on Ad Spend), CPC (Cost Per Click), CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CVR (Conversion Rate), LTV (Lifetime Value), CPM (Cost Per Mille), Quality Score, and Impression Share.
- Product Analytics Tools: Required experience with Google Ads reporting. Bonus points for proficiency with Looker for data visualization and business intelligence. Also, for Fullstory for user behavior analysis.
- Ad Fraud & Invalid Traffic: Familiarity with click fraud, bot traffic, conversion fraud, and industry standards for traffic quality.
- API & Integrations: Understanding of REST APIs, webhooks, and common integration patterns for advertising platforms.
- Agile Methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar tools.
What Makes You Stand Out
- Experience building optimization and performance enhancement products that measurably improve advertising efficiency and ROI.
- Track record of successfully expanding product offerings across multiple verticals (e-commerce, retail, travel, gaming, financial services).
- Experience building AI/ML-powered products or working with fraud detection and optimization algorithms.
- Published articles or industry contributions in AdTech and performance marketing.
- Experience working with enterprise clients and navigating complex B2B sales cycles.
- Prior experience at a high-growth SaaS startup or scale-up in the AdTech or Martech space.
- Proficiency with Looker for data visualization and analytics.
- Certifications in Google Ads, or related areas.
What We Offer
- Competitive salary and equity package.
- Opportunity to shape product strategy at a rapidly growing AdTech company.
- Direct reporting relationship with the Chief Product Officer.
- Leadership opportunity with direct report and growing team.
- Flexible work arrangements with remote options.
- Collaborative, innovative culture with brilliant, passionate colleagues.
TrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Product Manager employer: Solis Recruitment Ltd
Join a dynamic B2B SaaS company at the forefront of energy intelligence in Oxford, where your contributions will directly impact thousands of energy professionals. With a strong emphasis on employee growth, a collaborative international team, and a commitment to innovation through AI, this role offers a unique opportunity to shape the future of energy data solutions while enjoying competitive benefits and a flexible hybrid working environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Solis Recruitment Ltd!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Solis Recruitment Ltd would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Solis Recruitment Ltd through your school's career services!
We think you need these skills to ace Senior Product Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager position at Solis Recruitment Ltd. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Solis Recruitment Ltd
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
