At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta and TikTok to drive growth.
- Company: Fast-growing D2C brand known for bold creativity and high-impact marketing.
- Benefits: Competitive salary, hybrid work, 25 days holiday, and free products.
- Other info: Central London office with regular socials and excellent career growth opportunities.
- Why this job: Join a dynamic team and make a real impact in a creative environment.
- Qualifications: Experience with Meta Ads and a passion for performance marketing.
A fast-growing D2C brand creating viral, social-first consumer products. Since launching in 2021, they’ve built a reputation for bold creativity, rapid iteration, and high-impact marketing. With a lean, collaborative team based in Central London, they’re on track to hit 8-figure revenue in under five years and they’re just getting started! This is an opportunity to join a fast-growing start up and really make a mark, and will suit someone with a blend of analytical, commercial and creative skills.
As Paid Social Specialist, you’ll play a key role in helping the company hit and surpass its growth objectives. You’ll lead strategy and execution across Paid Social activities, focussing on Meta (Facebook/Instagram) and TikTok. In this role, you’ll be involved in all areas of campaign planning, launching, testing, and optimisation, identifying opportunities to more effectively target audiences and drive conversions. You’ll also help shape landing page strategy, ensuring pages are optimised to drive conversions.
Day to day responsibilities will include:
- Manage the full lifecycle of paid campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop, focusing on strategic launch and optimisation.
- Partner with creatives to define content needs, brief assets, and drive ad creative iteration.
- Lead testing initiatives for critical elements, including ad copy, attention-grabbing hooks, and dedicated landing pages.
- Maintain accountability for weekly performance reporting and continuous optimisation to achieve best-in-class ROAS and drive testing velocity.
- Hold end-to-end ownership of the entire customer acquisition funnel, encompassing both top-of-funnel awareness and conversion-focused retargeting.
You’re someone who lives and breathes paid social, constantly learning, testing, and staying ahead of the curve. You’ll need to be confident managing Meta campaigns profitably on first purchase, with tight margins and low AOV. Experience with TikTok Ads, D2C landing page optimisation, and consumer goods is highly desirable.
Must-haves:
- Proven Meta Ads experience (Facebook, Instagram)
- Strong grasp of funnel strategy, creative testing, and attribution
- Analytical mindset with a bias for action
- Ability to optimise for low AOV and minimal LTV
Nice-to-haves:
- TikTok Ads and TikTok Shop experience
- Familiarity with Shopify and landing page CRO
- Exposure to Reddit, Pinterest, or Snapchat Ads
What’s In It For You:
- Join a high-growth brand with a bold, creative culture
- Autonomy and ownership from day one
- Central Soho office with stocked kitchens and regular socials
- 25 days holiday + bank holidays
- Hybrid working (1 day WFH)
- Pension scheme
- Free products and access to local perks
If you’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand we’d love to hear from you. If this role excites you but you don't tick every box, we still encourage you to apply! Applicants must have the right to work in the UK - visa sponsorship is not available.
Paid Social Specialist employer: Solis Recruitment Ltd
Join a dynamic B2B SaaS company at the forefront of energy intelligence in Oxford, where your contributions will directly impact thousands of energy professionals. With a strong emphasis on employee growth, a collaborative international team, and a commitment to innovation through AI, this role offers a unique opportunity to shape the future of energy data solutions while enjoying competitive benefits and a flexible hybrid working environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Solis Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Solis Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Solis Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Solis Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Solis Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Solis Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Solis Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Solis Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Solis Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Solis Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
