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For Companies At a Glance
- Tasks: Ensure marketing data is clean and actionable for impactful campaigns.
- Company: Join Solifi, a leader in financial technology innovation.
- Benefits: Enjoy private medical insurance, pension scheme, and generous holiday options.
- Why this job: Be at the heart of demand generation and drive real business growth.
- Qualifications: 3-5 years experience with HubSpot and Salesforce; strong data skills required.
- Other info: Collaborative environment with opportunities for professional development and social events.
The predicted salary is between 36000 - 60000 £ per year.
About Solifi
Solifi delivers a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Our mission is to reshape finance technology by bringing together proven solutions into a singular powerful technology platform designed to help protect and scale financial organizations. We guard our customers by being precise and reliable, we guide their success by combining powerful technology with proven expertise, and we help them grow by unleashing their potential.
About the Team
The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, HubSpot, and LinkedIn Sales Navigator, the team partners closely with Marketing, Sales, RevOps, and Product to connect strategic marketing campaigns directly to revenue outcomes.
About the Position
The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns. This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Role and Responsibilities
- CRM Data Hygiene & Governance
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Define and enforce data standards, naming conventions, and governance rules.
- Identify and resolve duplicates, inconsistent formatting, and invalid records.
- Build automated workflows for ongoing data hygiene and validation.
- Partner with Sales Ops/Rev Ops to align on shared data definitions.
- Segmentation & Audience Management
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen.
- QA segmentation prior to campaign launches to ensure accuracy and coverage.
- Data Enrichment & Completeness
- Ensure CRM records are campaign-ready and insight-rich.
- Identify data gaps that limit targeting, reporting, or personalization.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Build enrichment workflows to keep records fresh and complete.
- Define required field sets for leads, contacts, companies, and opportunities.
- Reporting & Data Insights
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including: Pipeline and revenue attribution, Funnel conversion and velocity, Campaign and channel performance.
- Deliver recurring “state of the database” and data quality reports.
- Surface insights that inform targeting, ICP refinement, and campaign planning.
- Tech Stack & Process Support
- Ensure marketing systems and processes support scalable growth.
- Partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
- Maintain and QA integrations across the marketing and sales tech stack.
- Validate data and workflows before campaign launches to prevent execution issues.
- Cross-Functional Collaboration
- Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing.
- Collaborate with Demand Gen to align segmentation and data with campaign strategy.
- Work with Sales Ops to ensure field usage, handoffs, and routing are aligned.
- Partner with RevOps on attribution, lifecycle optimization, and reporting consistency.
About You
- 3-5 years experience with HubSpot and Salesforce (admin or power-user level).
- Advanced Excel skills.
- Experience with CRM data hygiene, enrichment, and segmentation.
- Familiarity with enrichment and intent tools (ZoomInfo, 6sense, HubSpot/Clearbit, Apollo, etc.).
- Understanding of B2B demand generation, ABM, and ICP frameworks.
- Experience building dashboards and reports for marketing performance.
Preferred Experience Level: 4 years
Preferred Education Level: Bachelor's Degree
Employment Basis: Full Time
Benefits
- Private medical insurance
- Auto enrolment pension scheme
- Cycle to work scheme
- Group Life Insurance
- Group Income Protection Insurance
- Free on-site parking (Milton Keynes office only)
- 23 days Holiday - lengthens with service
- Option to buy more holiday
- Generous Employee Referral Scheme - Earn up to £2,500!
- Discounted eye tests & glasses
- Help towards professional association subscriptions
- Various companywide social events
- Support with professional qualifications
Applications Close Date: 23 Jun 2026
Marketing Operations Analyst employer: Solifi
Contact Detail:
Solifi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Analyst
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Marketing Operations Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work with HubSpot and Salesforce. Include examples of how you've improved data hygiene or segmentation in past roles. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM systems and data management. Be ready to discuss specific tools like ZoomInfo and how you’ve used them to drive demand generation. Confidence in your expertise can really set you apart!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Solifi. Let’s get you that job!
We think you need these skills to ace Marketing Operations Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Analyst role. Highlight your experience with HubSpot and Salesforce, and don’t forget to showcase your skills in data hygiene and segmentation. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing operations and how your background aligns with our mission at Solifi. Keep it engaging and personal – we love a good story!
Show Off Your Data Skills: Since this role is all about data, make sure to highlight your advanced Excel skills and any experience with reporting tools. Share specific examples of how you've used data to drive marketing decisions in the past. We’re all about actionable insights!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Solifi
✨Know Your Tech Stack
Familiarise yourself with HubSpot and Salesforce, as these are crucial for the Marketing Operations Analyst role. Be ready to discuss your experience with these platforms, including any specific projects where you improved data hygiene or segmentation.
✨Showcase Your Data Skills
Prepare examples that highlight your advanced Excel skills and your ability to translate data into actionable insights. Think of instances where your analysis directly impacted marketing strategies or revenue outcomes.
✨Understand Demand Generation
Brush up on B2B demand generation concepts, especially around audience segmentation and campaign performance. Be prepared to discuss how you would approach building dynamic segmentation logic and ensuring campaign readiness.
✨Collaboration is Key
Since this role involves cross-functional collaboration, think of examples where you've successfully worked with teams like Sales or RevOps. Highlight your communication skills and how you ensure alignment across different departments.
