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For Companies At a Glance
- Tasks: Ensure marketing data is clean and actionable for impactful campaigns.
- Company: Join Solifi, a leader in financial technology innovation.
- Benefits: Enjoy private medical insurance, generous holiday, and professional development support.
- Why this job: Be at the heart of data-driven marketing and drive real business growth.
- Qualifications: 3-5 years experience with HubSpot and Salesforce, plus advanced Excel skills.
- Other info: Collaborative environment with opportunities for career advancement and social events.
The predicted salary is between 36000 - 60000 £ per year.
About Solifi
Solifi delivers a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Our mission is to reshape finance technology by bringing together proven solutions into a singular powerful technology platform designed to help protect and scale financial organizations. We guard our customers by being precise and reliable, we guide their success by combining powerful technology with proven expertise, and we help them grow by unleashing their potential.
About The Team
The Demand Generation team is evolving into a core growth engine for the business, accountable for generating high-quality demand and measurable pipeline impact. Leveraging technology such as Salesforce, HubSpot, and LinkedIn Sales Navigator, the team partners closely with Marketing, Sales, RevOps, and Product to connect strategic marketing campaigns directly to revenue outcomes.
About the Position
The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns. This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Role and Responsibilities
- CRM Data Hygiene & Governance
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Define and enforce data standards, naming conventions, and governance rules.
- Identify and resolve duplicates, inconsistent formatting, and invalid records.
- Build automated workflows for ongoing data hygiene and validation.
- Partner with Sales Ops/Rev Ops to align on shared data definitions.
- Segmentation & Audience Management
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen.
- QA segmentation prior to campaign launches to ensure accuracy and coverage.
- Data Enrichment & Completeness
- Ensure CRM records are campaign-ready and insight-rich.
- Identify data gaps that limit targeting, reporting, or personalization.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Build enrichment workflows to keep records fresh and complete.
- Define required field sets for leads, contacts, companies, and opportunities.
- Reporting & Data Insights
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including: Pipeline and revenue attribution, Funnel conversion and velocity, Campaign and channel performance.
- Deliver recurring "state of the database" and data quality reports.
- Surface insights that inform targeting, ICP refinement, and campaign planning.
- Tech Stack & Process Support
- Ensure marketing systems and processes support scalable growth.
- Partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
- Maintain and QA integrations across the marketing and sales tech stack.
- Validate data and workflows before campaign launches to prevent execution issues.
- Cross-Functional Collaboration
- Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing.
- Collaborate with Demand Gen to align segmentation and data with campaign strategy.
- Work with Sales Ops to ensure field usage, handoffs, and routing are aligned.
- Partner with RevOps on attribution, lifecycle optimization, and reporting consistency.
About You
Required Skills & Experience
- 3-5 years experience with HubSpot and Salesforce (admin or power-user level).
- Advanced Excel skills.
- Experience with CRM data hygiene, enrichment, and segmentation.
- Familiarity with enrichment and intent tools (ZoomInfo, 6sense, HubSpot/Clearbit, Apollo, etc.).
- Understanding of B2B demand generation, ABM, and ICP frameworks.
- Experience building dashboards and reports for marketing performance.
Preferred Experience Level 4 Years
Preferred Education Level Bachelor's Degree
Employment Basis Full Time
Benefits
- Private medical insurance.
- Auto enrolment pension scheme.
- Cycle to work scheme.
- Group Life Insurance.
- Group Income Protection Insurance.
- Free on-site parking (Milton Keynes office only).
- 23 days Holiday - lengthens with service.
- Option to buy more holiday.
- Generous Employee Referral Scheme - Earn up to £2,500!
- Discounted eye tests & glasses.
- Help towards professional association subscriptions.
- Various companywide social events.
- Support with professional qualifications.
Applications Close Date 23 Jun 2026
Marketing Operations Analyst in London employer: Solifi
Contact Detail:
Solifi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Analyst in London
✨Tip Number 1
Get your networking game on! Connect with folks in the industry on LinkedIn, attend events, and don’t be shy to reach out for informational chats. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects, especially those related to HubSpot and Salesforce. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their tech stack, and come armed with questions. We want to see that you’re genuinely interested in how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Operations Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Operations Analyst role. Highlight your experience with HubSpot and Salesforce, and don’t forget to mention any data hygiene or segmentation work you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing operations and how your skills align with our mission at Solifi. Keep it engaging and personal – we love a bit of personality!
Showcase Your Data Skills: Since this role is all about data, make sure to highlight your advanced Excel skills and any experience with CRM data management. Share specific examples of how you've used data to drive marketing success in the past. We’re keen to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you get the best experience possible. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Solifi
✨Know Your Tools Inside Out
Make sure you’re well-versed in HubSpot and Salesforce, as these are crucial for the role. Familiarise yourself with their functionalities, especially around data hygiene and reporting. Being able to discuss specific features or workflows you've used will show your hands-on experience.
✨Showcase Your Data Skills
Prepare to talk about your experience with CRM data management, segmentation, and reporting. Bring examples of how you've improved data quality or created insightful dashboards in previous roles. This will demonstrate your ability to translate data into actionable insights.
✨Understand the Demand Generation Landscape
Brush up on B2B demand generation strategies and account-based marketing (ABM). Be ready to discuss how segmentation impacts campaign success and revenue outcomes. Showing that you understand the bigger picture will impress the interviewers.
✨Collaborate and Communicate
Since this role involves cross-functional collaboration, think of examples where you've worked closely with marketing, sales, or product teams. Highlight your communication skills and how you’ve facilitated alignment between different departments to achieve common goals.
