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- Tasks: Ensure marketing data is clean and actionable for impactful campaigns.
- Company: Join a dynamic team at a leading marketing firm.
- Benefits: Enjoy private medical insurance, generous holidays, and professional development support.
- Why this job: Make a real difference by optimising data for targeted marketing strategies.
- Qualifications: Experience with HubSpot and Salesforce, plus a knack for data management.
- Other info: Collaborative environment with opportunities for career growth and exciting company events.
The predicted salary is between 28800 - 48000 £ per year.
The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns.
This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Core Responsibilities- CRM Data Hygiene & Governance
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Define and enforce data standards, naming conventions, and governance rules.
- Identify and resolve duplicates, inconsistent formatting, and invalid records.
- Build automated workflows for ongoing data hygiene and validation.
- Partner with Sales Ops/Rev Ops to align on shared data definitions.
- Segmentation & Audience Management
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen.
- QA segmentation prior to campaign launches to ensure accuracy and coverage.
- Data Enrichment & Completeness
- Ensure CRM records are campaign-ready and insight-rich.
- Identify data gaps that limit targeting, reporting, or personalization.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Build enrichment workflows to keep records fresh and complete.
- Define required field sets for leads, contacts, companies, and opportunities.
- Reporting & Data Insights
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including:
- Pipeline and revenue attribution.
- Funnel conversion and velocity.
- Campaign and channel performance.
- Deliver recurring “state of the database” and data quality reports.
- Surface insights that inform targeting, ICP refinement, and campaign planning.
- Ensure marketing systems and processes support scalable growth.
- Partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
- Maintain and QA integrations across the marketing and sales tech stack.
- Validate data and workflows before campaign launches to prevent execution issues.
- Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing.
- Collaborate with Demand Gen to align segmentation and data with campaign strategy.
- Work with Sales Ops to ensure field usage, handoffs, and routing are aligned.
- Partner with RevOps on attribution, lifecycle optimization, and reporting consistency.
4 years
Bachelor's Degree
Private medical insurance, Auto enrolment pension scheme, Cycle to work scheme, Group Life Insurance, Group Income Protection Insurance, Free on-site parking (Milton Keynes office only), 23 days Holiday - lengthens with service, Option to buy more holiday, Generous Employee Referral Scheme - Earn up to £2,500!, Discounted eye tests & glasses, Help towards professional association subscriptions, Various companywide social events, Support with professional qualifications.
Marketing Operations Analyst in Milton Keynes employer: Solifi Group
Contact Detail:
Solifi Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Analyst in Milton Keynes
✨Tip Number 1
Get your networking game on! Reach out to folks in the marketing and data space, especially those who work with HubSpot and Salesforce. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data hygiene and segmentation expertise. This will give you something tangible to discuss during interviews and show how you can add value.
✨Tip Number 3
Prepare for the interview by brushing up on common CRM challenges and solutions. Be ready to share examples of how you've tackled data issues in the past. We want to see your problem-solving skills in action!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Marketing Operations Analyst in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Analyst role. Highlight your experience with CRM systems like HubSpot and Salesforce, and showcase any relevant data management skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data hygiene and marketing operations. Share specific examples of how you've tackled similar challenges in the past, and let us know why you want to join StudySmarter.
Showcase Your Analytical Skills: As a Marketing Operations Analyst, you'll need strong analytical skills. In your application, mention any experience you have with building reports or dashboards, and how you've used data to drive decisions. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Solifi Group
✨Know Your Data Inside Out
As a Marketing Operations Analyst, you'll be knee-deep in data. Make sure you brush up on your knowledge of HubSpot and Salesforce before the interview. Be ready to discuss how you've handled data hygiene and governance in the past, and think of specific examples where you've improved data quality.
✨Showcase Your Segmentation Skills
Segmentation is key for this role, so come prepared with examples of how you've built and maintained segmentation logic. Discuss any dynamic or static segmentation frameworks you've developed and how they impacted campaign performance. This will show that you understand the importance of precise targeting.
✨Be Ready to Talk Insights
The ability to translate data into actionable insights is crucial. Prepare to discuss how you've built dashboards and reports in the past, and how those insights guided marketing strategies. Highlight any KPIs you've tracked and how they influenced decision-making.
✨Collaboration is Key
This role requires cross-functional collaboration, so be ready to share experiences where you've worked closely with teams like Sales Ops or Demand Gen. Discuss how you ensured alignment on data definitions and campaign strategies, as this will demonstrate your ability to act as a connective layer between departments.
