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For Companies At a Glance
- Tasks: Ensure marketing data is clean and actionable for impactful campaigns.
- Company: Join a dynamic team at a leading marketing firm.
- Benefits: Enjoy private medical insurance, generous holiday, and professional development support.
- Other info: Collaborative environment with exciting career growth opportunities.
- Why this job: Make a real difference by optimising data for targeted marketing strategies.
- Qualifications: Experience with HubSpot and Salesforce, plus strong data management skills.
The predicted salary is between 35000 - 45000 £ per year.
The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns.
This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue.
Core Responsibilities- CRM Data Hygiene & Governance
- Own the quality and integrity of marketing and sales data across HubSpot and Salesforce.
- Audit, clean, and maintain CRM data across HubSpot and Salesforce.
- Define and enforce data standards, naming conventions, and governance rules.
- Identify and resolve duplicates, inconsistent formatting, and invalid records.
- Build automated workflows for ongoing data hygiene and validation.
- Partner with Sales Ops/Rev Ops to align on shared data definitions.
- Segmentation & Audience Management
- Enable precise targeting for campaigns, nurture, and ABM programs.
- Build and maintain dynamic and static segmentation logic for campaigns and workflows.
- Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities.
- Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen.
- QA segmentation prior to campaign launches to ensure accuracy and coverage.
- Data Enrichment & Completeness
- Ensure CRM records are campaign-ready and insight-rich.
- Identify data gaps that limit targeting, reporting, or personalization.
- Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit).
- Build enrichment workflows to keep records fresh and complete.
- Define required field sets for leads, contacts, companies, and opportunities.
- Reporting & Data Insights
- Translate data into insights that guide demand strategy and investment (ROI).
- Build dashboards and reports in HubSpot and Salesforce.
- Support marketing KPIs including:
- Pipeline and revenue attribution.
- Funnel conversion and velocity.
- Campaign and channel performance.
- Deliver recurring “state of the database” and data quality reports.
- Surface insights that inform targeting, ICP refinement, and campaign planning.
- Ensure marketing systems and processes support scalable growth.
- Partner with Marketing Ops and Demand Gen to align systems with campaign needs.
- Optimize lead routing, scoring models, and lifecycle stages.
- Maintain and QA integrations across the marketing and sales tech stack.
- Validate data and workflows before campaign launches to prevent execution issues.
- Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing.
- Collaborate with Demand Gen to align segmentation and data with campaign strategy.
- Work with Sales Ops to ensure field usage, handoffs, and routing are aligned.
- Partner with RevOps on attribution, lifecycle optimization, and reporting consistency.
Qualifications: 4 years experience, Bachelor's Degree.
Benefits: Private medical insurance, Auto enrolment pension scheme, Cycle to work scheme, Group Life Insurance, Group Income Protection Insurance, Free on-site parking (Milton Keynes office only), 23 days Holiday - lengthens with service, Option to buy more holiday, Generous Employee Referral Scheme - Earn up to £2,500!, Discounted eye tests & glasses, Help towards professional association subscriptions, Various companywide social events, Support with professional qualifications.
Marketing Operations Analyst employer: Solifi Group
Contact Detail:
Solifi Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Analyst
✨Tip Number 1
Get your networking game on! Reach out to folks in the marketing and data space, especially those who work with HubSpot and Salesforce. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data hygiene and segmentation expertise. This will give you something tangible to discuss during interviews and set you apart from the crowd.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and interests. Use our website to find roles that excite you, and tailor your approach to each one. It shows you care!
✨Tip Number 4
Prepare for interviews by brushing up on common questions related to CRM data management and reporting. Practice explaining how you've tackled data issues in the past, as this will resonate well with hiring managers looking for a Marketing Operations Analyst.
We think you need these skills to ace Marketing Operations Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Operations Analyst role. Highlight your experience with CRM systems like HubSpot and Salesforce, and showcase any data hygiene or segmentation projects you've worked on.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven marketing and how your skills align with our needs. Don't forget to mention specific examples of your past successes in data management.
Show Off Your Data Skills: Since this role is all about clean and actionable data, make sure to highlight your analytical skills. Talk about any dashboards or reports you've built and how they impacted decision-making in your previous roles.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Solifi Group
✨Know Your Data Inside Out
As a Marketing Operations Analyst, you'll be knee-deep in data. Make sure you brush up on your knowledge of HubSpot and Salesforce before the interview. Be ready to discuss how you've handled data hygiene and governance in the past, and think of specific examples where you've improved data quality.
✨Showcase Your Segmentation Skills
Segmentation is key for this role, so come prepared with examples of how you've built and maintained segmentation logic. Discuss any tools you've used and how your segmentation strategies have impacted campaign performance. This will show that you understand the importance of precise targeting.
✨Prepare for Reporting Questions
Expect questions about reporting and data insights. Familiarise yourself with the KPIs mentioned in the job description, like pipeline attribution and funnel conversion. Be ready to explain how you've translated data into actionable insights in previous roles.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've collaborated with marketing, sales, or product teams. Highlight your communication skills and how you've acted as a bridge between departments to achieve common goals.