Overview
In this role you drive growth for Solera’s North American market by leading multi-channel marketing campaigns, creating content, and enabling sales. You’ll partner with Marketing, Sales, Product, and RevOps to build high-impact programs for automotive dealers and measure outcomes. You’ll optimize messaging, creative, and channels to generate high-quality B2B leads and expand the dealer book of business. This is a strategic, execution-focused opportunity to shape vehicle technology marketing at scale. You’ll join a fast-paced, cross-functional team with a strong emphasis on ROI and data-driven decision making.
Responsibilities
- Plan and execute multi-channel campaigns (paid, owned, earned) to drive awareness and demand for Solera’s Dealer Solutions portfolio
- Utilize data, A/B testing, and analytics to refine targeting, messaging, and creative for maximum ROI
- Own end-to-end campaign performance including KPI setup, tracking, and optimization
- Collaborate with Marketing Operations to ensure timely execution and campaign reporting across channels
- Translate product messaging into clear campaign briefs and sales enablement tools
- Develop marketing materials (emails, landing pages, case studies, webinars, blogs, decks, copy) aligned to the dealer journey
- Gather dealer market insights and support voice-of-customer initiatives to build credibility with the target audience
- Coordinate with demand gen, analytics, creative, and ops teams to manage timelines and asset delivery
- Serve as marketing liaison to regional dealer sales teams, feeding back field insights and activation plans
- Support product launches and major initiatives with strategic marketing execution
Key requirements
- 5+ years of B2B marketing with emphasis on content, lead generation, and sales enablement
- Proven ability to run performance marketing campaigns across email, paid media, in-product advertising, and website optimization
- Experience managing marketing budgets with ROI-driven spend optimization
- Strong analytical mindset with track record of measuring and optimizing marketing KPIs
- Ability to collaborate cross-functionally in a fast-paced, matrixed organization
- Hands-on experience in sales enablement and account-based marketing (ABM)
- Strong project management skills with ability to manage multiple initiatives and pivot when needed
- Willingness to travel occasionally for industry events and partner engagements
- collaboration across functions
- strategic thinking
- data-driven decision making
- email marketing
- paid media
- in-product advertising
Marketing Specialist in Westlake employer: Solera
At Solera, we pride ourselves on being an exceptional employer, offering a dynamic and innovative work culture that empowers our team members to thrive. As a Business Development Director in the Commercial Fleet sector, you will have access to unparalleled growth opportunities, a collaborative environment, and the chance to influence the future of our cutting-edge products. Located in a vibrant international setting, we are committed to fostering talent and providing the resources necessary for your success while driving meaningful change in the industry.
