At a Glance
- Tasks: Lead a dynamic B2B sales team in the fast-paced FMCG sector.
- Company: Join a thriving company focused on growth and innovation.
- Benefits: Enjoy competitive salary, flexible hours, and extensive benefits.
- Other info: Great opportunities for learning, development, and career progression.
- Why this job: Make an impact by driving sales and building strong customer relationships.
- Qualifications: 5+ years in B2B sales with team management experience required.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for a results-driven B2B Sales Manager to lead and develop a high-performing sales team within the FMCG sector. This role is responsible for delivering ambitious monthly sales targets, driving incremental revenue growth, and developing long-term commercial relationships with wholesale, distribution and retail partners. The successful candidate will combine strong people leadership with commercial acumen, ensuring the sales team consistently identifies new business opportunities, maximises existing customer spend, and delivers profitable growth.
Sales Leadership
Lead, coach and motivate a team of B2B Sales Executives to achieve and exceed monthly sales targets. Set individual and team KPIs aligned with business objectives. Conduct regular one-to-one meetings, performance reviews and coaching sessions. Create a high-performance culture focused on accountability, customer service and continuous improvement. Recruit, onboard and develop new members of the sales team.
Sales & Business Development
Drive incremental sales growth across existing and new customer accounts. Identify new business opportunities within wholesale, retail, foodservice and distribution channels. Build strong commercial relationships with key customers and decision makers. Negotiate pricing, promotional activity and commercial agreements.
Commercial Performance
Deliver monthly, quarterly and annual revenue and gross profit targets. Monitor pipeline performance and sales forecasts. Analyse sales data and identify opportunities to improve conversion and profitability. Ensure robust CRM management and accurate sales reporting. Work closely with Finance to ensure commercial compliance and margin protection.
Customer Management
Maintain excellent customer relationships to maximise retention and repeat business. Resolve customer issues quickly and professionally. Identify opportunities for cross‑selling and upselling across the product portfolio. Ensure exceptional customer experience throughout the sales journey.
Cross‑Functional Collaboration
Work closely with Marketing to support promotional campaigns and product launches. Collaborate with Supply Chain and Operations to ensure customer expectations are met. Support Product Development by providing market and customer insight. Share competitor intelligence and market trends with senior leadership.
Key Performance Indicators (KPIs)
- Achievement of monthly sales targets
- Incremental revenue growth
- Gross margin performance
- New customer acquisition
- Existing customer growth
- Sales conversion rates
- Team productivity
- Customer retention
- CRM accuracy and complianceEmployee engagement and development
Essential qualifications
- Minimum 5 years’ B2B sales experience within FMCG or a related fast-moving commercial environment.
- At least 2 years’ experience managing a sales team.
- Proven track record of consistently exceeding sales targets.
- Strong commercial negotiation skills.
- Experience developing new business alongside managing existing accounts.
- Excellent coaching and leadership capability.
- Strong analytical skills with experience using CRM systems and sales reporting.
- Highly organised with excellent planning and prioritisation skills.
- Full UK driving licence.
Desirable qualifications
- Experience selling into retail, wholesale or foodservice sectors.
- Knowledge of licensing or branded consumer products.
- Experience using Salesforce, HubSpot or similar CRM platforms.
Personal attributes
- Commercially driven with a strong focus on results.
- Inspirational leader who develops high-performing teams.
- Resilient and motivated by achieving ambitious targets.
- Excellent communicator with strong influencing skills.
- Proactive and solutions-focused.
- Comfortable working in a fast-paced FMCG environment.
- Customer‑centric with a collaborative approach.
- High levels of integrity and accountability.
Benefits
- Competitive salary with annual salary reviews.
- 25 days holiday per annum, increasing to 27 days after 3 years and 30 days after 5 years.
- Extensive benefits programme including buying additional holiday, medical cash plan, access to mental health support and many other benefits.
- Flexible hours and work from home available to all staff with an office presence ideally once a week.
- Great learning and development and progression opportunities.
- Yearly bonus structure (based on company targets).
- Enhanced maternity and paternity leave.
- Generous company sick pay.
- Pension scheme contribution.
- Solent social events run by our in‑house social team.
- Cycle to Work scheme.
B2B Sales Manager - FMCG in Dinnington employer: Solent Group
Join a dynamic and innovative company that prioritises employee growth and well-being, offering a competitive salary and extensive benefits including flexible working hours and a supportive work culture. As a B2B Sales Manager in the FMCG sector, you will lead a high-performing team while enjoying opportunities for professional development and a collaborative environment that values accountability and customer service. With a focus on achieving ambitious sales targets, you'll be part of a thriving organisation that rewards success and fosters a strong sense of community through social events and comprehensive support programmes.
