At a Glance
- Tasks: Drive marketing strategy and commercial growth across the North region.
- Company: Join a leading company focused on innovation and regional success.
- Benefits: Competitive salary, career development, and a chance to shape the future.
- Other info: Collaborative environment with opportunities for digital transformation.
- Why this job: Make a real impact on business growth and lead exciting initiatives.
- Qualifications: 15+ years in marketing or related fields with strong leadership skills.
Shape the Marketing Strategy Behind Regional Growth
We are looking for an experienced Institutional Regional Marketing Lead to drive marketing strategy, portfolio performance, innovation execution, and commercial growth across the North region. As a key member of the regional leadership team, you will act as a strategic partner to the Regional Commercial Leader, translating business priorities into clear marketing plans and ensuring strong execution across countries. This is a highly collaborative role that combines strategic marketing, portfolio management, innovation, digital transformation, and commercial leadership to deliver sustainable growth and profitability.
Your Impact
You will play a central role in ensuring that customer insights, market opportunities, innovation, and portfolio decisions are translated into measurable business results. Working closely with regional and global stakeholders, you will help shape the future direction of the business by influencing growth strategy, improving portfolio performance, and strengthening market competitiveness.
Key Responsibilities
- Strategy & Commercial Growth
- Translate regional business priorities into a clear and actionable marketing strategy
- Partner closely with the Regional Commercial Leader and leadership team to drive growth initiatives
- Support execution of regional priorities across countries and channels
- Ensure disciplined delivery of marketing plans and commercial initiatives
- Market Insights, Portfolio & Innovation
- Lead market intelligence, competitive analysis, and customer insight generation
- Translate customer needs and market trends into product, portfolio, and innovation priorities
- Drive portfolio optimization through a data-driven approach focused on growth, profitability, margin, and mix improvement
- Support successful innovation launches and commercialization initiatives across the region
- Ensure effective execution of channel and brand strategies across markets
- Leadership & Organizational Effectiveness
- Lead and develop a high-performing regional marketing organization
- Drive talent development, capability building, and employee engagement
- Promote digital transformation and adoption of new tools and ways of working
- Manage the regional marketing budget and ensure effective return on investment
- Foster strong collaboration across Marketing, Sales, Innovation, Commercial, and Digital teams
What You'll Bring
- University degree in Marketing, Economics, Business, or a related field
- Minimum 15 years of experience in marketing, sales, finance, or related commercial functions
- Proven experience in a regional or multinational B2B environment
- Strong commercial acumen, including experience with portfolio management, pricing, margin management, and growth strategy
- Demonstrated leadership experience in developing and leading teams within a matrix organization
- Strong analytical skills and the ability to translate data into business actions
- Excellent stakeholder management and influencing capabilities
- Fluent English; additional regional languages are an advantage
Success in This Role
You are a strategic thinker who combines commercial insight with execution discipline. You know how to turn market and customer insights into business opportunities, align diverse stakeholders around common goals, and deliver results through collaboration and leadership.
Why Join Us?
- Be part of the regional leadership team for a key growth business
- Shape strategy and influence commercial performance across multiple countries
- Lead innovation, portfolio optimization, and digital transformation initiatives
- Collaborate with global, regional, and local teams in a highly visible role
- Make a direct impact on growth, profitability, and long-term business success
Institutional Regional Marketing Lead – North in Northampton employer: Solenis
Solenis is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Industrial Water Treatment Division in East Yorkshire. Employees benefit from competitive compensation packages, including commission, a company car, and private healthcare, alongside ample opportunities for professional growth and development in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Institutional Regional Marketing Lead – North in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Solenis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Solenis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Solenis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Solenis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Institutional Regional Marketing Lead – North in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Solenis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Solenis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Solenis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Solenis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Solenis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Solenis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
