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For Companies At a Glance
- Tasks: Lead vertical marketing strategies and create tailored messaging for diverse industries.
- Company: Join Soldo, a fast-growing fintech revolutionizing business spending across Europe.
- Benefits: Enjoy flexible work options, private healthcare, 60 days work anywhere, and a £500 learning budget.
- Why this job: Be part of a dynamic team that values high standards, ambition, and genuine career growth.
- Qualifications: Experience in B2B tech or fintech, strong marketing skills, and familiarity with Salesforce and Marketo.
- Other info: Italian language skills are a plus!
The predicted salary is between 43200 - 72000 £ per year.
Soldo is here to change the way businesses spend, for the better. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly, while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient.
We’re both a financial services and a software company and one of Europe’s fastest growing fintech companies. Operating in the UK, Italy and Ireland, we’re over 350 employees (from 26 nationalities) strong.
We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.
What’s in it for you
- Competitive salary
- Private healthcare for you and your family
- Pension scheme
- Flexible working options including working from home or our Marylebone office
- 60 days’ work anywhere, even outside the UK if you want
- 25 days off a year, plus public holidays as well as Christmas Eve and New Years\’ Eve, 2 volunteering days and an extra day off on your birthday
- Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
- Employee Assistance Programme and wellbeing portal
The Role
The Vertical Marketing Manager will lead the development and execution of a cohesive vertical marketing plan in partnership with marketing, sales, and operations teams. This role centres on crafting and delivering impactful, tailored messaging and value propositions that address the distinct needs and challenges of each vertical. The individual will work cross-functionally to coordinate vertical marketing campaigns and ensure messaging is aligned with sales initiatives.
- Messaging and Positioning: Lead the creation of compelling, industry-specific messaging for target verticals, ensuring alignment with Soldo’s value propositions. Collaborate closely with Sales, Product Marketing, and Solutions Marketing to refine positioning and highlight unique selling points that address each vertical\’s primary challenges.
- Content Creation: Develop high-value content to enable Sales and Marketing teams, including webpages, webinars, whitepapers, and solution briefs. Work closely with Communications to produce case studies and real-world success stories to demonstrate Soldo\’s impact across different sectors.
- Campaign Coordination: Outline strategy and manage the execution of integrated marketing campaigns for each vertical, working in close collaboration with Field Marketing and Digital Marketing teams to drive demand generation, lead nurturing, and pipeline development.
- Go-to-Market Strategy: Design and implement vertical marketing plans to prioritise key target accounts, channels, and messaging. This includes selecting appropriate marketing tactics—digital campaigns, third-party events, and webinars—to engage audiences and increase brand visibility within each vertical.
- Cross-Functional Collaboration: Partner with vertically aligned sales teams, Sales Operations, and Product Marketing to identify industry challenges, align on campaign priorities, and integrate new product launches or offers into the vertical marketing strategy.
We\’re looking for someone who must have
- Worked in a B2B business within the technology, SaaS or Fintech industry.
- Experience developing value propositions and vertical-specific content with a good understanding of inbound, outbound and digital marketing best practices.
- Understanding all marketing mix aspects, including research, insight, message development, channels and measurement.
- Experience working with sales teams and supporting programmes that generate pipeline.
- The Ability to consistently produce results on time and within budget.
- A strong pedigree in vertical marketing and demonstrable ROI for the programmes executed.
- The Ability to align tactical plans with strategy.
- Familiarity with Salesforce and marketing automation platforms (Marketo)
- Strong skills in Microsoft Office, emphasising presentation and document creation.
- The Ability to align tactical plans with strategy.
- Experience and strong skills in Sales force automation systems (Good understanding of the Campaigns and Reporting functionality of SalesForce.com is a must)
- Experience with Marketing automation platforms (Theoretical understanding of Eloqua or Marketo needed).
- Strong Microsoft Office skills
It would be nice if you have
- Italian language skills a distinct advantage
Soldo | Vertical Marketing Manager employer: Soldo
Contact Detail:
Soldo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Soldo | Vertical Marketing Manager
✨Tip Number 1
Familiarize yourself with Soldo's unique value propositions and how they cater to different verticals. Understanding the specific challenges faced by these industries will help you craft tailored messaging that resonates with potential clients.
✨Tip Number 2
Leverage your network within the B2B technology, SaaS, or Fintech sectors. Engaging with industry professionals can provide insights into current trends and challenges, which you can incorporate into your marketing strategies.
✨Tip Number 3
Showcase your experience with integrated marketing campaigns. Be prepared to discuss specific examples where you've successfully coordinated cross-functional teams to drive demand generation and pipeline development.
✨Tip Number 4
If you have experience with Salesforce and marketing automation platforms like Marketo, highlight this in your discussions. Being able to demonstrate your proficiency with these tools will set you apart as a candidate who can hit the ground running.
We think you need these skills to ace Soldo | Vertical Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Vertical Marketing Manager position at Soldo. Tailor your application to highlight relevant experiences in B2B marketing, particularly in technology, SaaS, or Fintech.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of vertical marketing and your ability to create tailored messaging. Mention specific examples of how you've developed value propositions and content that resonate with target audiences.
Highlight Relevant Experience: In your CV, emphasize your experience working with sales teams and your familiarity with marketing automation platforms like Marketo. Include metrics or results from previous campaigns to demonstrate your impact and ROI.
Showcase Your Skills: Make sure to list your strong skills in Microsoft Office, especially in presentation and document creation. If you have any experience with Salesforce, be sure to mention it, as it's a key requirement for the role.
How to prepare for a job interview at Soldo
✨Understand Soldo's Value Proposition
Make sure you have a solid grasp of Soldo's unique offerings and how they differentiate from competitors. Be prepared to discuss how your experience aligns with their mission to improve business spending and productivity.
✨Showcase Your B2B Marketing Experience
Highlight your previous work in B2B marketing, especially within the technology, SaaS, or Fintech sectors. Prepare specific examples of successful vertical marketing campaigns you've led and the results achieved.
✨Demonstrate Cross-Functional Collaboration Skills
Since this role requires working closely with sales, product marketing, and operations teams, be ready to share experiences where you successfully collaborated across departments to achieve common goals.
✨Prepare for Technical Questions
Familiarize yourself with Salesforce and marketing automation platforms like Marketo. Be ready to discuss how you've used these tools in past roles to drive marketing success and generate leads.
