Senior Manager of Digital Marketing

Soldo is here to change the way businesses spend, for the better. So every employee, department, and team is more productive and successful at work. Soldo connects company cards with a powerful management platform so finance teams can distribute money instantly, while staying in control of who spends, how much, where, and on what. With Soldo, budgeting, payments, reporting and reconciliation are simple and efficient. We’re both a financial services and a software company and one of Europe’s fastest growing fintech companies. Operating in the UK, Italy and Ireland, we’re over 350 employees (from 26 nationalities) strong. We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.

What’s in it for you:

• Private healthcare for you and your family
• Flexible working options including working from home or our Marylebone office
• 60 days’ work anywhere, even outside the UK if you want
• 25 days off a year, plus public holidays as well as Christmas Eve and New Year’s Eve, 2 volunteering days and an extra day off on your birthday
• Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget
• Employee Assistance Programme and wellbeing portal

The role:

Soldo is seeking an accomplished Senior Manager of Digital Marketing to lead and scale our multi-channel digital engine in support of our Direct Sales go-to-market motion. This role is central to driving awareness, generating high-quality demand, and accelerating pipeline growth across the UK and key European markets, including Ireland and Italy, with a focus on mid-market and enterprise segments. You will own digital strategy and execution across an evolving mix of performance-driven and experimental channels — from established platforms such as YouTube, LinkedIn, paid social, email, and display, to select emerging digital environments that support reach, engagement, and demand generation objectives. A key part of this role is building and leading a new digital marketing team from the ground up, hiring and developing a small group of specialists to deliver against ambitious growth targets.

Key Responsibilities:

• Own and execute the digital marketing strategy aligned to revenue and growth targets
• Build full-funnel campaigns that drive awareness, demand, and pipeline
• Identify new channels, partnerships, and scalable growth opportunities
• Build and lead a high-performing digital team from the ground up
• Establish clear workflows, standards, and a culture of experimentation and accountability
• Lead always-on and campaign activity across LinkedIn, YouTube, paid social, email, and display
• Test and scale emerging platforms and communities
• Develop segmentation, sequencing, and optimisation frameworks
• Partner with Field Marketing and Sales to deliver targeted digital ABM programmes
• Manage third-party publishers and lead-gen partners to drive quality pipeline
• Orchestrate personalised, multi-step journeys across the funnel

Third-Party Digital Lead Generation:

Manage programmes and relationships with digital publishers and lead-generation partners (e.g. TechTarget, BrightTALK, Infuse Media). Oversee execution across content syndication, webinars, newsletters, sponsorships, and intent-based programmes. Monitor lead quality, pacing, compliance, and performance against targets. Ensure seamless handoff into nurture and sales follow-up processes.

Performance & Reporting:

• Own KPIs across MQLs, pipeline, CAC, and ROI
• Use data, attribution, and automation tools to optimise performance and reporting
• Ensure strong governance and GDPR-compliant processes

Stakeholder & Content Collaboration:

Work cross-functionally with Product, Field, and Content teams to launch high-impact campaigns. Present insights and results clearly to senior stakeholders.

We’re looking for someone who has:

• Extensive experience in digital marketing within B2B SaaS, fintech, or other high-growth technology sectors.
• Proven experience building and leading digital marketing teams.
• Strong track record driving demand generation, ABM engagement, and pipeline impact.
• Experience across core performance channels (e.g. LinkedIn, YouTube, email, paid media).
• Demonstrated success managing third-party digital lead-generation partners and CPL models.
• Strong understanding of funnel management, attribution, analytics, and optimisation.
• Hands-on approach and is commercially minded, and highly results focused.
• Expert at analysing performance, interpreting insights, and making data-led decisions.
• Strong collaboration skills and communicates with the ability to influence cross-functional teams and senior stakeholders.