At a Glance
- Tasks: Lead EMEA communications, blending PR with AI workflows for impactful media engagement.
- Company: Join SolarWinds, a people-first company focused on innovation and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on automation and strategic communications.
- Why this job: Make a real impact in a fast-paced environment while advancing your career.
- Qualifications: 3-5 years in B2B SaaS Communications/PR and proficiency in AI tools.
The predicted salary is between 60000 - 80000 € per year.
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
Position Overview
We are seeking a tech-savvy communications leader who doesn't just manage press—they build. You will own our EMEA communications engine, blending traditional PR with next-gen AI workflows to scale our reach, sentiment analysis, and efficiency. This critical role balances 60% Communications Strategy/Execution (Media Relations, Social Media, PR) with 40% Comms Operations (Building AI agents, automating listening and reporting, optimizing workflows). The primary goal is to replace manual administrative tasks with intelligent automation, freeing up time for high-value strategic counsel and proactive media engagement.
Key Responsibilities
- Communications Strategy & Execution: Develop and execute the integrated PR strategy for the EMEA region to drive brand awareness and perception. Own day-to-day media relations, including managing agency relationships, drafting press releases, developing spokesperson Q&As, and handling reactive/crisis communications. Oversee earned media strategy and execution across key EMEA channels, ensuring alignment with global brand voice. Serve as the 'Quality Control Lead' for all outbound regional communications, ensuring AI-assisted drafts and final materials meet our strict brand voice and accuracy standards.
- AI & Automation Infrastructure: Build AI Workflows: Design and maintain low-code/no-code workflows (using tools like n8n, Zapier, or Make) to automate media monitoring, social listening, reporting, and first-draft generation of routine communications. Prompt Engineering: Develop and refine a library of prompts for LLMs (Gemini, Copilot, or similar tools) to accelerate drafting, repurposing content for different channels (e.g., from press release to social thread), and tailoring persona-based messaging. Operationalize Tech Stack: Create an efficient pipeline that connects our media monitoring (Meltwater), social management (Sprout Social), project management (Asana), and knowledge base (Glean), significantly reducing manual admin work and improving reporting accuracy.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience: 3-5+ years in B2B SaaS Communications/PR with a focus on the EMEA market. Proficiency in automated workflows, RAG, and Marketing AI tools. Comfortable working in a fast-paced environment where tools and models change rapidly.
Skills
- Core Comms Skills: Expertise in PR and media relations for the enterprise software/IT infrastructure market. Maintaining media relationships and influencer engagement in EMEA. Exceptional writing and editing skills; ability to humanize AI drafts and provide strategic counsel on messaging.
- AI & Ops Skills: Workflow Automation: Experience using n8n, Zapier, or Make to connect APIs and move data between apps. AI Tools: Hands-on experience with LLMs (Claude, Gemini, Copilot) and other generative tools for asset creation and analysis. Comms Stack Proficiency: Experience with key tools like Meltwater, Sprout Social, Asana, and internal knowledge systems like Glean.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice.
EMEA Communications Manager employer: SolarWinds
At SolarWinds, we pride ourselves on being a people-first company that fosters a collaborative and innovative work culture. As an EMEA Communications Manager, you will have the opportunity to lead impactful communications strategies while leveraging cutting-edge AI tools in a fast-paced environment. With a strong focus on employee growth and development, we offer a supportive atmosphere where your contributions are valued, and you can truly make a difference in our mission to empower customers and communities.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Communications Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at SolarWinds on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in communications and AI workflows. Bring these along to interviews to demonstrate how you can add value to the team.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would approach the EMEA communications strategy and be prepared to share your vision during interviews. This shows you're proactive and passionate about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SolarWinds family.
We think you need these skills to ace EMEA Communications Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and contributing to our mission. A little personality goes a long way!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience and skills that match the job description. We love seeing how your background aligns with what we're looking for in an EMEA Communications Manager.
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your qualifications. Avoid fluff and focus on what makes you the perfect fit for us!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at SolarWinds
✨Know Your Stuff
Before the interview, dive deep into SolarWinds' mission and values. Understand how they prioritise a people-first approach and how that aligns with your own experiences. Be ready to discuss how you can contribute to their goal of enriching lives through effective communication.
✨Showcase Your Tech Savvy
Since the role involves AI workflows and automation, come prepared to discuss your experience with tools like n8n, Zapier, or any relevant AI technologies. Share specific examples of how you've used these tools to enhance communication strategies or streamline processes in previous roles.
✨Demonstrate Collaboration Skills
SolarWinds values teamwork, so be ready to share stories that highlight your collaborative spirit. Discuss instances where you worked with cross-functional teams to achieve a common goal, especially in fast-paced environments. This will show that you can thrive in their innovative culture.
✨Prepare for Crisis Scenarios
Given the importance of crisis communications in this role, think about potential scenarios you might face and how you would handle them. Prepare to discuss your approach to managing media relations during challenging times, ensuring you convey your strategic thinking and empathy.
