Product Marketing Manager London ·

Role

This is a product domain PMM role at Sokin, sitting within a growing global product marketing team.

You'll own the go-to-market strategy for a defined set of product capabilities developing the positioning, messaging, and commercial narrative that brings those products to life for the market.

You'll work across both direct customer and partner-led routes to market, understanding how different audiences evaluate and buy, and ensuring every touchpoint tells a consistent, compelling story.

Sokin's product portfolio gives businesses, platforms, and fintechs access to a global financial infrastructure stack covering onboarding, currency accounts, payments, payment acceptance, payouts, FX, stablecoins, and treasury management. Sokin handles licensing, compliance, and banking relationships in the background. Our partners and customers control the experience.

You'll turn deep product knowledge and market insight into positioning, sales enablement, and launch execution that drives adoption and revenue across EMEA, APAC, and North America.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

Key Responsibilities

Product domain ownership

• Own the end-to-end GTM strategy for your assigned product domains from positioning and messaging through to launch execution, sales enablement, and performance tracking.
• Become the internal expert on your product areas: understand the functionality, the roadmap, the competitive landscape, and the customer problems they solve.
• Define and maintain clear positioning and messaging for each product domain, ensuring it holds across both direct customer and partner-led routes to market.
• Partner closely with Product to stay ahead of the roadmap, feed market and customer insight back into prioritisation, and ensure launches are timed and positioned for commercial impact.
• Develop a thorough understanding of Sokin's full product taxonomy across Receive, Convert, Send, Control, Earn, Spend and articulate how your product domains fit within and enhance the broader portfolio.

Go-to-market strategy and launch execution

• Lead GTM planning and execution for product launches within your domains, coordinating across Sales, Partnerships, Marketing, and Commercial teams.
• Develop launch messaging, enablement materials, and campaign briefs that drive awareness, adoption, and revenue for each product area.
• Support regional activation across EMEA, APAC, and North America, working with in-market teams to ensure messaging and execution land effectively in each geography.

Market and competitive intelligence

• Track the cross-border payments landscape and understand how competitors are positioning and delivering similar capabilities in market.
• Monitor trends relevant to your product domains including, stablecoin settlement, card programmes, agentic treasury, and evolving regulatory frameworks and translate these into actionable positioning and messaging.
• Build a deep understanding of how both direct customers and partners evaluate, buy, and expand with Sokin from initial discovery through to onboarding, activation, and growth.
• Develop detailed buyer personas across both routes to market including CFOs and finance leaders, heads of partnerships, commercial decision-makers, and product and technology leaders mapped to regional market dynamics. Sales enablement and commercial support
• Create domain‑specific sales collateral including pitch decks, one-pagers, battlecards, ROI tools, demo scripts and use‑case‑led assets built for both direct sales and partner‑led conversations.
• Partner with commercial and partnerships teams to develop outbound messaging, talk tracks and objection handling tailored to each audience and route to market.
• Train internal teams on your product domains covering functionality, competitive differentiation, commercial structures, and ideal customer and partner profiles so every customer‑facing team can sell with confidence.
• Ensure partner‑facing teams have the materials and messaging they need to position and sell your product domains effectively to their own customers. Content and demand generation
• Work with Content, Social and Demand Generation teams to develop campaigns and thought leadership that build awareness and commercial momentum for your product domains.
• Act as the subject matter expert providing support across paid search, LinkedIn, ABM, and industry‑specific channels for your areas of ownership.
• Own Sokin's positioning at relevant fintech, payments, and cross-border finance events globally, ensuring your product domains are represented consistently and compellingly.

Product feedback and collaboration

• Act as the voice of the market for your product domains channelling customer and partner insights, competitive intelligence, and capability gaps directly into the product roadmap.
• Work with key stakeholders across Product, Compliance, Finance and Engineering to ensure messaging is accurate, compliant and commercially sound.
• Partner with Brand and Regional Marketing teams to ensure messaging is consistent, localised and effective across all markets.

What success looks like in 12 months

• Your product domains have clear, differentiated positioning that holds across direct customer and partner‑led routes to market.
• Sales and BDE teams are confident selling your product areas, supported by strong domain‑specific collateral, talk tracks and competitive battlecards.
• Product launches within your domains have contributed measurable pipeline, adoption, and revenue growth.
• The business has a sharper understanding of buyer personas and customer pain points across your product areas, and that intelligence is actively shaping the roadmap.
• You are the recognised internal expert for your product domains the go‑to person for messaging, market insight, and competitive positioning.

Qualifications

• 4 to 7 years in product marketing, with at least 2 years owning specific product domains or capability areas within a B2B fintech, payments, or financial services business.
• Strong understanding of cross-border payments and financial services concepts and how these translate into customer and partner value propositions across multiple jurisdictions.
• Experience operating across both direct customer and partner‑led routes to market, with the ability to adapt positioning and messaging for different audiences without losing coherence.
• A track record of launching payments, fintech, or financial services products globally, with demonstrable commercial impact across multiple markets or regions.
• Experience creating sales enablement materials and partnering closely with commercial and partnerships teams.
• Strong competitive analysis skills and the ability to turn complex market information into clear, compelling positioning.
• Experience in a high‑growth fintech environment where speed, ownership and adaptability are essential.
• Excellent written and verbal communication skills, with the ability to simplify complex payments concepts for technical, commercial, and executive audiences.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.