Product Marketing Manager - FX

This is a specialist product marketing role focused on Sokin’s FX and currency conversion products. You’ll be the internal expert on cross-border payments, currency management and the needs of businesses operating internationally — helping to define how we position and grow this part of our product offering. You’ll turn market insight into sharp positioning, sales enablement, campaigns and launches that drive adoption, revenue and customer growth — working closely with Product, Sales and Marketing teams across the business.

About Us Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow. We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

Key Responsibilities

• Go-to-market strategy and launch execution
• Own the GTM strategy for Sokin’s FX products, from launch planning through adoption, growth and optimisation.
• Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.
• Develop clear messaging that explains the value of Sokin’s FX solutions to businesses managing international payments, suppliers, receivables and currency exposure.
• Own sales enablement including core sales collateral, enablement tools, internal training.
• Work with our content team to design campaign launches, content assets, website development and social presence.
• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
• Support regional product launches and account-based marketing (ABM) programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.

Market and competitive intelligence

• Track the FX and cross-border payments landscape, including banks, brokers, fintechs, treasury platforms and global payment providers.
• Monitor trends such as currency volatility, multi-currency accounts, embedded FX, hedging demand and treasury transformation.
• Build a strong understanding of the FX buying journey, from provider evaluation through onboarding, execution, settlement and expansion.
• Develop buyer personas for CFOs, finance directors, treasury teams, operations leads and internationally trading businesses.

Sales enablement and commercial support

• Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, case studies and product explainers.
• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for FX-led conversations.
• Train internal teams on FX product functionality, competitive differentiation, customer use cases and ideal customer profiles.
• Support partner and regional marketing teams with relevant messaging and collateral.

Content and demand generation

• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership around FX, currency volatility and international business growth.
• Support targeted campaigns across channels such as paid search, LinkedIn, ABM and industry-specific activity.
• Develop content around key market moments such as financial year-end, central bank decisions, currency movements and international trade cycles.
• Support relevant fintech, finance, treasury, payments and industry events.

Product feedback and collaboration

• Act as the voice of the market for FX, feeding customer needs, competitive gaps and feature requests into the product roadmap.
• Work with Product, Treasury, Finance, Compliance and Engineering to ensure messaging is accurate, compliant and commercially sound.
• Partner with Brand and Regional Marketing teams to ensure FX messaging is consistent, localised and effective.
• Develop a clear understanding of Sokin’s holistic product offering — across payments, FX, treasury and beyond — and articulate how the FX pillar fits within and enhances the broader solution for customers.

What success looks like in 12 months

• Sokin has clear, differentiated FX positioning and messaging across all key customer segments.
• Sales and BDE teams are confident selling FX, supported by strong collateral, talk tracks and competitive battlecards.
• FX product launches and campaigns have contributed measurable pipeline, adoption and revenue growth.
• The business has a stronger understanding of FX buyer personas, customer pain points and competitive positioning.
• Product teams are receiving clear, market-led feedback that helps shape the FX roadmap.

Qualifications

• 4 to 7 years in product marketing, with at least 2 years focused on FX, cross-border payments, treasury, payments or financial services.
• Strong understanding of FX concepts such as spot FX, currency pairs, spreads, liquidity, settlement, hedging and currency risk.
• Experience launching fintech, payments, treasury or financial products with measurable commercial impact.
• Experience creating sales enablement materials and partnering closely with commercial teams.
• Strong competitive analysis skills and the ability to turn complex market information into clear positioning.
• Experience in a high-growth fintech environment where speed, ownership and adaptability are essential.
• Excellent written and verbal communication skills, with the ability to simplify complex financial concepts.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in. We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.