At a Glance
- Tasks: Lead product marketing for FX solutions, driving strategy and campaigns to boost adoption and revenue.
- Company: Join Sokin, a next-gen B2B financial services provider revolutionising global payments.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth in a dynamic startup.
- Other info: Be part of a rapidly expanding team with a strong global presence.
- Why this job: Make an impact in the fintech space while simplifying global business for companies worldwide.
- Qualifications: 4-7 years in product marketing with a focus on FX or financial services.
The predicted salary is between 51750 - 63250 £ per year.
This is a specialist product marketing role focused on Sokin’s FX and currency conversion products.
You’ll be the internal expert on cross-border payments, currency management and the needs of businesses operating internationally — helping to define how we position and grow this part of our product offering.
You’ll turn market insight into sharp positioning, sales enablement, campaigns and launches that drive adoption, revenue and customer growth — working closely with Product, Sales and Marketing teams across the business.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.
We deliver services across
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America.
Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly.
As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
- Go-to-market strategy and launch execution
- Own the GTM strategy for Sokin’s FX products, from launch planning through adoption, growth and optimisation.
- Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.
- Develop clear messaging that explains the value of Sokin’s FX solutions to businesses managing international payments, suppliers, receivables and currency exposure.
- Own sales enablement including and, core sales collateral, enablement tools internal training.
- Work with our content team to design campaign launches, content assets, website development and social presense.
- Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
- Support regional product launches and account-based marketing (ABM) programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.
- Market and competitive intelligence
- Track the FX and cross-border payments landscape, including banks, brokers, fintechs, treasury platforms and global payment providers.
- Monitor trends such as currency volatility, multi-currency accounts, embedded FX, hedging demand and treasury transformation.
- Build a strong understanding of the FX buying journey, from provider evaluation through onboarding, execution, settlement and expansion.
- Develop buyer personas for CFOs, finance directors, treasury teams, operations leads and internationally trading businesses.
- Sales enablement and commercial support
- Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools, case studies and product explainers.
- Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for FX-led conversations.
- Train internal teams on FX product functionality, competitive differentiation, customer use cases and ideal customer profiles.
- Support partner and regional marketing teams with relevant messaging and collateral.
- Content and demand generation
- Work with Content, Social and Demand Generation teams to create campaigns and thought leadership around FX, currency volatility and international business growth.
- Support targeted campaigns across channels such as paid search, Linked In, ABM and industry-specific activity.
- Develop content around key market moments such as financial year-end, central bank decisions, currency movements and international trade cycles.
- Support relevant fintech, finance, treasury, payments and industry events.
- Product feedback and collaboration
- Act as the voice of the market for FX, feeding customer needs, competitive gaps and feature requests into the product roadmap.
- Work with Product, Treasury, Finance, Compliance and Engineering to ensure messaging is accurate, compliant and commercially sound.
- Partner with Brand and Regional Marketing teams to ensure FX messaging is consistent, localised and effective.
- Develop a clear understanding of Sokin’s holistic product offering — across payments, FX, treasury and beyond — and articulate how the FX pillar fits within and enhances the broader solution for customers.
- What success looks like in 12 months
- Sokin has clear, differentiated FX positioning and messaging across all key customer segments.
- Sales and BDE teams are confident selling FX, supported by strong collateral, talk tracks and competitive battlecards.
- FX product launches and campaigns have contributed measurable pipeline, adoption and revenue growth.
- The business has a stronger understanding of FX buyer personas, customer pain points and competitive positioning.
- Product teams are receiving clear, market-led feedback that helps shape the FX roadmap.
Qualifications
- 4 to 7 years in product marketing, with at least 2 years focused on FX, cross-border payments, treasury, payments or financial services.
- Strong understanding of FX concepts such as spot FX, currency pairs, spreads, liquidity, settlement, hedging and currency risk.
- Experience launching fintech, payments, treasury or financial products with measurable commercial impact.
- Experience creating sales enablement materials and partnering closely with commercial teams.
- Strong competitive analysis skills and the ability to turn complex market information into clear positioning.
- Experience in a high-growth fintech environment where speed, ownership and adaptability are essential.
- Excellent written and verbal communication skills, with the ability to simplify complex financial concepts.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
We are an equal opportunities employer committed to creating an inclusive work environment.
As a growing global startup, we value agility and flexibility in our working culture.
If you require any accommodations during the recruitment process, please let us know.
Product Marketing Manager employer: Sokin
Sokin is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fintech and global payments. Located in the vibrant city of London, employees benefit from a collaborative environment that encourages professional growth and development, alongside competitive compensation and unique opportunities to shape the future of FX products. Join us to be part of a rapidly expanding team where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sokin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sokin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sokin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sokin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sokin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sokin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sokin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sokin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sokin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sokin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
