At a Glance
- Tasks: Drive new account acquisition through optimising paid search and social campaigns.
- Company: Join Sokin, a next-gen B2B financial services provider transforming global payments.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a rapidly expanding team with a mission to simplify global business.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 2+ years of hands-on experience with Google Ads, Meta, and LinkedIn.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a data driven and execution focused Performance Marketing Executive to support paid acquisition activity across search and social. Reporting into the Paid Media & Growth Marketing Manager, this role will focus on the day-to-day execution, optimisation and reporting of campaigns designed to drive new account acquisition.
This role is ideal for someone earlier in their career who already has demonstrable hands-on experience running and optimising campaigns across Google, Meta and LinkedIn, ideally within a B2B environment. We’re looking for someone commercially minded, analytical and detail oriented who enjoys getting into campaign data, spotting opportunities quickly and improving performance.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.
We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
- Work closely with the Paid Media & Growth Marketing Manager to implement channel and testing strategies.
- Build, launch and optimise paid search and paid social campaigns across Google, Meta and LinkedIn.
- Monitor campaign performance daily and make proactive optimisation decisions based on performance data.
- Analyse campaign, funnel and conversion performance to identify opportunities to improve cost per acquisition and account growth.
- Support campaign testing across audience targeting, creative, messaging, landing pages and bidding strategies.
- Support campaign reporting and maintain clear visibility across spend, lead quality, conversion and acquisition performance.
- Identify trends, anomalies and performance shifts quickly and provide recommendations based on findings.
- Support creative briefing and feedback processes using campaign and audience insights.
- Help manage campaign pacing, budgets and weekly performance tracking.
- Collaborate with Sales and Lifecycle teams to understand lead quality and downstream conversion performance.
What We're looking for
- 2+ years of hands-on paid media experience across Google Ads, Meta and LinkedIn.
- Clear, demonstrable experience improving campaign performance through analysis and optimisation.
- Experience executing paid search and paid social campaigns directly within ad platforms.
- Strong analytical mindset with confidence working with campaign and funnel performance data.
- Comfortable working in spreadsheets and reporting environments to identify trends and opportunities.
- Ideally experience working within a B2B, fintech, SaaS or lead generation environment.
- Commercially minded with strong attention to detail.
- Able to manage multiple campaigns and priorities simultaneously.
- Curious, proactive and comfortable working in a fast-moving environment.
- Strong communication skills and able to work collaboratively across Marketing and Sales.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
Performance Marketing Executive employer: Sokin
Sokin is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fintech and global payments. Located in the vibrant city of London, employees benefit from a collaborative environment that encourages professional growth and development, alongside competitive compensation and unique opportunities to shape the future of FX products. Join us to be part of a rapidly expanding team where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sokin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sokin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sokin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sokin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sokin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sokin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sokin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sokin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sokin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sokin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
