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For Companies At a Glance
- Tasks: Create compelling content that simplifies complex FinTech concepts for diverse audiences.
- Company: Join Sokin, a next-gen B2B financial services provider transforming global payments.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact by crafting narratives that drive business success in a fast-paced environment.
- Qualifications: 4-6 years of B2B FinTech or SaaS writing experience and strong communication skills.
- Other info: Collaborative team culture with a focus on innovation and career development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: weâre simplifying global business â so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with an established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, weâre building a team of exceptional people who share our ambition to transform the future of global payments.
About the Role
Sokin is looking for a Senior Copywriter â Product Marketing to own and develop all product-led content across the business. This role will be responsible for writing and managing both shortâform and longâform content that explains our platform, supports goâtoâmarket campaigns, and helps customers understand how Sokin works and why it matters. You will work closely with product marketing, regional marketing, social media and design teams to create clear, accurate and consistent content across the website, sales materials, campaigns and customer communications. The ideal candidate has 4â6 years of experience writing for B2B FinTech or SaaS companies, understands how financial products and platforms work, and can turn complex information into simple, useful content that supports marketing through the funnel and impacts revenue goals.
Key Responsibilities
- Product & Technical Storytelling
- Translate complex FinTech concepts (payments, APIs, compliance, crossâborder flows, FX, wallets, risk, infrastructure) into clear, compelling, and accurate messaging
- Develop product narratives that articulate value, differentiation, and outcomes, not just features
- Own the storytelling arc from problem â insight â solution â impact
- ShortâForm Copy
- Write sharp, highâimpact copy for product launches, website hero sections & landing pages, LinkedIn and other B2B social channels, ads, banners, and inâapp messaging
- Adapt tone and depth based on audience (founders, finance leaders, operators, developers)
- LongâForm Content
- Create inâdepth content including product pages & feature deep dives, whitepapers, reports, explainers, case studies, and customer success stories
- Produce sales enablement assets and pitch narratives
- Balance technical accuracy with readability and persuasion
- Product Marketing Collaboration
- Partner closely with Product & Engineering to understand functionality and roadmap
- Collaborate with Sales & Partnerships to align messaging with real buyer conversations
- Work with Growth & Brand teams to ensure consistency across channels
- Support GTM motions with messaging frameworks, positioning docs, and campaign narratives
- Messaging & Consistency
- Maintain a consistent brand voice across all formats and channels
- Build modular messaging that can scale across regions, products, and use cases
- Continuously refine messaging based on market feedback and performance
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Finance, or a related field.
- 4â6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
- Proven experience creating both shortâform and longâform content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fastâmoving product and goâtoâmarket environments.
Senior Copywriter in London employer: Sokin
Contact Detail:
Sokin Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Copywriter in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to B2B FinTech or SaaS. Make sure itâs easy to access and share when youâre chatting with potential employers.
â¨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your skills can help them achieve their goals. Tailor your responses to show youâre the perfect fit for their team.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission to simplify global business.
We think you need these skills to ace Senior Copywriter in London
Some tips for your application đŤĄ
Show Off Your Writing Skills: As a Senior Copywriter, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that highlight your ability to simplify complex concepts, especially in the FinTech space.
Tailor Your Application: We want to see how you fit into our mission at Sokin. Tailor your CV and cover letter to reflect your understanding of global payments and how your experience aligns with our goals. Personal touches go a long way!
Be Clear and Concise: In your application, clarity is key. Use straightforward language and avoid jargon unless itâs necessary. We appreciate well-structured content that gets straight to the point, just like we do in our messaging.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Sokin
â¨Know Your Stuff
Before the interview, dive deep into Sokin's services and the FinTech landscape. Understand how global payments work and be ready to discuss specific examples of how you can simplify complex concepts in your writing.
â¨Showcase Your Portfolio
Bring along samples of your best work that demonstrate your ability to create both short-form and long-form content. Highlight pieces that relate to B2B FinTech or SaaS, as this will show you understand the industry and its nuances.
â¨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with product, marketing, or sales teams. Be ready to discuss how you align messaging with real buyer conversations.
â¨Ask Insightful Questions
Prepare thoughtful questions about Sokin's future projects, their approach to storytelling, and how they measure content success. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.
