At a Glance
- Tasks: Own the go-to-market strategy for innovative financial products and drive their success globally.
- Company: Join Sokin, a next-gen B2B financial services provider transforming global payments.
- Benefits: Enjoy a dynamic work culture with opportunities for growth and flexibility.
- Other info: Be part of a rapidly expanding team with a mission to simplify global business.
- Why this job: Make a real impact in the fintech space while working with cutting-edge technology.
- Qualifications: 4-7 years in product marketing, preferably in fintech or financial services.
The predicted salary is between 54000 - 66000 £ per year.
Role
This is a product domain PMM role at Sokin, sitting within a growing global product marketing team.
You'll own the go-to-market strategy for a defined set of product capabilities developing the positioning, messaging, and commercial narrative that brings those products to life for the market.
You'll work across both direct customer and partner-led routes to market, understanding how different audiences evaluate and buy, and ensuring every touchpoint tells a consistent, compelling story.
Sokin's product portfolio gives businesses, platforms, and fintechs access to a global financial infrastructure stack covering onboarding, currency accounts, payments, payment acceptance, payouts, FX, stablecoins, and treasury management.
Sokin handles licensing, compliance, and banking relationships in the background.
Our partners and customers control the experience.
You'll turn deep product knowledge and market insight into positioning, sales enablement, and launch execution that drives adoption and revenue across EMEA, APAC, and North America.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is simple: we're simplifying global business so businesses thrive wherever they choose to grow.
We deliver services across
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America.
Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly.
As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
- Product domain ownership
- Own the end-to-end GTM strategy for your assigned product domains from positioning and messaging through to launch execution, sales enablement, and performance tracking.
- Become the internal expert on your product areas: understand the functionality, the roadmap, the competitive landscape, and the customer problems they solve.
- Define and maintain clear positioning and messaging for each product domain, ensuring it holds across both direct customer and partner-led routes to market.
- Partner closely with Product to stay ahead of the roadmap, feed market and customer insight back into prioritisation, and ensure launches are timed and positioned for commercial impact.
- Develop a thorough understanding of Sokin's full product taxonomy across Receive, Convert, Send, Control, Earn, Spend and articulate how your product domains fit within and enhance the broader portfolio.
- Go-to-market strategy and launch execution
- Lead GTM planning and execution for product launches within your domains, coordinating across Sales, Partnerships, Marketing, and Commercial teams.
- Develop launch messaging, enablement materials, and campaign briefs that drive awareness, adoption, and revenue for each product area.
- Support regional activation across EMEA, APAC, and North America, working with in-market teams to ensure messaging and execution land effectively in each geography.
- Market and competitive intelligence
- Track the cross-border payments landscape and understand how competitors are positioning and delivering similar capabilities in market.
- Monitor trends relevant to your product domains including, stablecoin settlement, card programmes, agentic treasury, and evolving regulatory frameworks and translate these into actionable positioning and messaging.
- Build a deep understanding of how both direct customers and partners evaluate, buy, and expand with Sokin from initial discovery through to onboarding, activation, and growth.
- Develop detailed buyer personas across both routes to market including CFOs and finance leaders, heads of partnerships, commercial decision-makers, and product and technology leaders mapped to regional market dynamics.
- Sales enablement and commercial support
- Create domain‑specific sales collateral including pitch decks, one-pagers, battlecards, ROI tools, demo scripts and use‑case‑led assets built for both direct sales and partner‑led conversations.
- Partner with commercial and partnerships teams to develop outbound messaging, talk tracks and objection handling tailored to each audience and route to market.
- Train internal teams on your product domains covering functionality, competitive differentiation, commercial structures, and ideal customer and partner profiles so every customer‑facing team can sell with confidence.
- Ensure partner‑facing teams have the materials and messaging they need to position and sell your product domains effectively to their own customers. Content and demand generation
- Work with Content, Social and Demand Generation teams to develop campaigns and thought leadership that build awareness and commercial momentum for your product domains.
- Act as the subject matter expert providing support across paid search, Linked In, ABM, and industry‑specific channels for your areas of ownership.
- Own Sokin's positioning at relevant fintech, payments, and cross-border finance events globally, ensuring your product domains are represented consistently and compellingly.
- Product feedback and collaboration
- Act as the voice of the market for your product domains channelling customer and partner insights, competitive intelligence, and capability gaps directly into the product roadmap.
- Work with key stakeholders across Product, Compliance, Finance and Engineering to ensure messaging is accurate, compliant and commercially sound.
- Partner with Brand and Regional Marketing teams to ensure messaging is consistent, localised and effective across all markets.
- What success looks like in 12 months
- Your product domains have clear, differentiated positioning that holds across direct customer and partner‑led routes to market.
- Sales and BDE teams are confident selling your product areas, supported by strong domain‑specific collateral, talk tracks and competitive battlecards.
- Product launches within your domains have contributed measurable pipeline, adoption, and revenue growth.
- The business has a sharper understanding of buyer personas and customer pain points across your product areas, and that intelligence is actively shaping the roadmap.
- You are the recognised internal expert for your product domains the go‑to person for messaging, market insight, and competitive positioning.
Qualifications
- 4 to 7 years in product marketing, with at least 2 years owning specific product domains or capability areas within a B2B fintech, payments, or financial services business.
- Strong understanding of cross-border payments and financial services concepts and how these translate into customer and partner value propositions across multiple jurisdictions.
- Experience operating across both direct customer and partner‑led routes to market, with the ability to adapt positioning and messaging for different audiences without losing coherence.
- A track record of launching payments, fintech, or financial services products globally, with demonstrable commercial impact across multiple markets or regions.
- Experience creating sales enablement materials and partnering closely with commercial and partnerships teams.
- Strong competitive analysis skills and the ability to turn complex market information into clear, compelling positioning.
- Experience in a high‑growth fintech environment where speed, ownership and adaptability are essential.
- Excellent written and verbal communication skills, with the ability to simplify complex payments concepts for technical, commercial, and executive audiences.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
We are an equal opportunities employer committed to creating an inclusive work environment.
As a growing global startup, we value agility and flexibility in our working culture.
If you require any accommodations during the recruitment process, please let us know.
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Product Marketing Manager London · employer: Sokin
Sokin is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles while driving innovation in global payments. With a strong focus on professional development, team leadership, and operational excellence, Sokin offers unique opportunities for growth and collaboration across its international teams. Located in a rapidly expanding environment, employees benefit from a supportive atmosphere that values agility and flexibility, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager London ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sokin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sokin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sokin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sokin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sokin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sokin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sokin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sokin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sokin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sokin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
