At a Glance
- Tasks: Lead and optimise our global web presence, enhancing user experience and driving organic growth.
- Company: Join Sokin, a next-gen B2B financial services provider transforming global payments.
- Benefits: Flexible working culture, inclusive environment, and opportunities for professional growth.
- Other info: Be part of a rapidly expanding team with a mission to simplify global business.
- Why this job: Make a real impact on how businesses thrive globally through innovative web strategies.
- Qualifications: 6 years in website management and SEO, with strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America.
Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments
About the Role
Sokin is looking for a strategic, hands-on Head of Web and Search Experience to own and optimize our global web presence. You will be responsible for managing and improving our websites across markets - building high-performing landing pages, driving organic growth through
SEO and ensuring every digital touchpoint is fast, functional and conversion-focused.
This role will collaborate closely with the wider marketing function including product marketing, design, content, demand generation and regional teams to deliver localized, data- driven experiences that align with business goals and support growth campaigns. The ideal candidate has 4-6 years of experience in website management, deep knowledge of SEO and analytics tools and a proven ability to translate insights into measurable performance improvements.
Key Responsibilities
- Website Management & Development
- Develop and own the website roadmap, aligning with marketing, sales and business goals.
- Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts.
- Work within CMS platforms (Word Press, Webflow) to build, update and optimize site content at speed.
- Oversee hosting, domain and technical integrations; troubleshoot issues such as broken links, errors, and downtime.
- Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects.
- Performance, Analytics & Optimization
- Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console,
Microsoft Clarity, Crazy Egg, Hotjar, Heap).
- Track KPIs: traffic, rankings, conversions, bounce rates and page performance.
- Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates.
- Provide regular performance reports with actionable insights to marketing, product and leadership teams.
- Continuously test, measure and refine strategies to drive lead generation and revenue.
- Regionalization & Localization
- Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations.
- Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance.
- Implement scalable processes for website localization to support global expansion.
- SEO Strategy & Execution
- Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility.
- Conduct keyword research, competitor analysis and site audits to identify growth opportunities.
- Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements.
- Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz,
Screaming Frog).
- Stay ahead of Google algorithm updates, LLM’s and industry best practices
- Security & Compliance
- Implement and monitor website security protocols, firewalls and audits.
- Ensure compliance with GDPR and other data protection regulations.
Respond to and resolve security incidents in a timely manner.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field.
- 6 years of proven experience managing websites and SEO in a B2B environment.
- Proficiency with CMS platforms and other related tools (Word Press, Webflow, Calendly,
- Zapier, Typeform)
- Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms
(Google Analytics, GA4, Google Tag Manager, Search Console).
- Familiarity with HTML, CSS, and Java Script basics (enough to make small technical edits).
- Strong understanding of CRO, UX best practices and multi-market website management.
- Excellent project management, stakeholder management and communication skills.
- Analytical mindset with the ability to translate data into actionable growth strategies
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
Sokin is an equal opportunities employer and committed to maintaining an inclusive work environment.
As a growing global startup with bases across multiple countries, we were established on and continue to promote an agile, flexible working culture.
Please reach out to discuss any accommodations you may require during the recruitment process.
Head of Web Experience in London employer: Sokin
Sokin is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fintech and global payments. Located in the vibrant city of London, employees benefit from a collaborative environment that encourages professional growth and development, alongside competitive compensation and unique opportunities to shape the future of FX products. Join us to be part of a rapidly expanding team where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Web Experience in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sokin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sokin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sokin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sokin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Web Experience in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sokin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sokin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sokin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sokin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sokin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sokin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
