At a Glance
- Tasks: Lead AI initiatives to enhance global payment operations and drive cross-functional collaboration.
- Company: Join Sokin, a next-gen B2B financial services provider revolutionising global payments.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact in transforming how businesses manage global payments with innovative AI solutions.
- Qualifications: 3-5 years in GTM Operations or related fields; strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business, so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
- GTM AI discovery and problem framing
- Establish and run a structured intake process for AI use cases across Marketing, Sales, and Customer Success.
- Drive cross-functional alignment on what is being built, why, and when; facilitate quarterly planning and ongoing stakeholder updates.
- Proactively identify opportunities where AI can meaningfully improve GTM performance across lead nurturing, prospecting, outreach, account management, renewals, and expansion.
- Lead structured discovery with Marketing, Sales, and Customer Success teams to understand pain points, workflows, and opportunities for AI leverage.
- Execution ownership of AI workflow initiatives
- Coordinate delivery from discovery and validation through launch, iteration, and ongoing support.
- Translate strategy and priorities into concrete requirements, workflows, and implementation plans.
- Partner with technical teams and tools to implement AI workflows directly or coordinate their delivery, including automation logic, triggers, and integrations.
- Serve as the primary day-to-day owner of AI workflows once live, ensuring they function as intended and continue to improve over time.
- Own documentation, release notes, change management, and operational readiness for AI-enabled workflows.
- Adoption, enablement, and change management
- Ensure AI workflows are operationally ready before launch, including documentation, enablement materials, and rollout plans.
- Partner with GTM Enablement and Ops teams to train users and embed AI workflows into daily processes.
- Gather feedback from frontline users and translate it into concrete improvements.
- Drive adoption of AI workflows across GTM teams through enablement programs, training sessions, playbooks, and job aids.
- Monitor usage and adoption metrics; identify friction points and continuously improve workflow design and rollout.
- Governance, risk, and responsible AI use
- Establish and maintain governance for GTM AI usage, including standards, approval paths, human-in-the-loop processes, and escalation procedures.
- Partner with Legal, Security, IT, and Data teams to ensure compliance with internal policies and external regulations.
- Maintain a centralised repository of AI workflows, standards, guidelines, and best practices.
- Flag risks, inconsistencies, or unintended outcomes early and work with leadership to address them.
- Measurement, insights, and continuous improvement
- Align on success metrics for GTM AI workflows (e.g., productivity gains, conversion lift, response rates, time saved, pipeline impact).
- Build and maintain dashboards and executive-level reporting on AI adoption and business outcomes.
- Use insights to inform roadmap adjustments and continuous optimization.
- Tooling and vendor evaluation (as needed)
- Identify when new AI tools or platforms are required to support GTM objectives.
- Lead evaluation, selection, and rollout of vendors in partnership with IT, Procurement, and Legal.
What This Role Is Not
- Not an AI engineer, data scientist, or automation builder role.
- Not responsible for model development or core technical implementation.
- Not a standalone enablement role, this position owns the full operational lifecycle of GTM AI.
Required Qualifications
- 3-5 years of experience in any of these areas, GTM Operations, Sales Ops, Marketing Ops, CS Ops, or Program Management in a B2B SaaS or technology environment.
- Proven experience leading cross-functional operational initiatives from intake and prioritisation through delivery, adoption, and measurement.
- Strong understanding of the end-to-end GTM customer lifecycle and associated metrics.
- Working knowledge of generative AI concepts, risks, and best practices sufficient to manage requirements, governance, and stakeholder expectations.
- Strong analytical skills with experience defining KPIs, building dashboards, and tying initiatives to business outcomes.
- Excellent communication and stakeholder management skills, with the ability to translate between business and technical teams.
Preferred Qualifications
- Experience operationalising new technologies at scale, including governance, enablement, and change management.
- Familiarity with common GTM systems (e.g., Zoho, Salesforce, HubSpot, Marketo, Outreach/Salesloft, Gainsight, Gong, Zendesk).
- Experience working with Data, Engineering, or Product teams to operationalise workflows.
- Exposure to vendor evaluation and procurement processes.
What Success Looks Like
- GTM teams clearly understand when and how to use AI in their workflows.
- AI initiatives are prioritised, governed, and delivered with minimal friction.
- Adoption is high and sustained across GTM functions.
- Leadership has clear visibility into AI impact on productivity, pipeline, and customer outcomes.
- AI workflows continuously improve and scale responsibly across the customer lifecycle.
- GTM AI initiatives move from idea to production smoothly and predictably.
- AI workflows in Zoho CRM and connected systems are reliable, adopted, and continuously improving.
- GTM teams trust AI-enabled workflows because they solve real problems and fit naturally into their day-to-day work.
GTM AI Operations Lead in London employer: Sokin
At Sokin, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to make a real impact in the world of global payments. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for cross-functional collaboration, ensuring that every team member can develop their skills and advance their career. Located in a vibrant and rapidly expanding market, we offer competitive benefits and a supportive environment that values transparency and teamwork, making Sokin a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land GTM AI Operations Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those already working at Sokin. A friendly chat can open doors and give you insider info on the company culture and what they really value in candidates.
✨Tip Number 2
Prepare for interviews by diving deep into Sokin's mission and values. Show us how your skills align with our goal of simplifying global business. Tailor your examples to highlight your experience in GTM operations and AI workflows.
✨Tip Number 3
Practice makes perfect! Mock interviews with friends or mentors can help you refine your answers and boost your confidence. Focus on articulating how you've driven cross-functional initiatives and improved processes in past roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role and how you can contribute to Sokin’s success can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace GTM AI Operations Lead in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead AI operations and make a real impact in the GTM space.
Tailor Your Experience:Make sure to highlight your relevant experience in GTM Operations or similar roles. We’re looking for specific examples of how you've driven cross-functional initiatives and improved processes, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use simple language to explain your achievements and how they relate to the responsibilities of the GTM AI Operations Lead role.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Sokin
✨Know Your AI Stuff
Make sure you brush up on generative AI concepts and how they apply to GTM operations. Be ready to discuss specific examples of how AI can improve workflows in Marketing, Sales, and Customer Success.
✨Understand the Business
Familiarise yourself with Sokin's mission and services. Knowing how they simplify global payments will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Prepare for Cross-Functional Questions
Since this role involves working across various teams, think about how you would facilitate collaboration between Marketing, Sales, and Customer Success. Prepare examples of past experiences where you successfully led cross-functional initiatives.
✨Showcase Your Analytical Skills
Be ready to discuss how you've defined KPIs and built dashboards in previous roles. Highlight any experience you have with measuring the impact of initiatives on business outcomes, as this will be crucial for the role.
