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For Companies At a Glance
- Tasks: Own inbound leads, convert prospects into clients, and manage the sales journey.
- Company: Join Sokin, a fast-growing fintech revolutionising global payments.
- Benefits: Competitive pay, performance incentives, and clear career progression.
- Why this job: Make a real impact in a dynamic environment with international businesses.
- Qualifications: 3+ years in inbound sales, strong consultative skills, and CRM expertise.
- Other info: Collaborate across teams and thrive in a high-energy, target-driven culture.
The predicted salary is between 36000 - 60000 £ per year.
As a Business Development Manager (Inbound) at Sokin, you will be the first point of contact for prospective corporate clients generated through our paid marketing and automated inbound channels. You will own the full lifecycle of inbound opportunities, from initial qualification through to closing, compliance approval, onboarding, and activation, before handing clients over to Relationship Management or Customer Support (depending on client size and complexity).
This is a high-impact commercial role for an experienced inbound sales professional who thrives in competitive environments, understands how to qualify value early, and can consistently convert high-intent leads into revenue. You will work with prospects who are often engaging multiple providers, so strong listening skills, commercial judgement, and the ability to position Sokin’s value clearly against competitors are critical.
You will gain deep exposure to Sokin’s global payments ecosystem — including payments, FX, and treasury solutions — and play a key role in maximising ROI from our paid acquisition channels.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow.
We Deliver Services Across
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Responsibilities
- Inbound Lead Ownership & Conversion
- Take full ownership of all inbound leads generated via paid marketing, website applications, automated funnels, referrals, partnerships, and events.
- Qualify inbound opportunities quickly and effectively, identifying high-value prospects early and disqualifying low-value opportunities to maximise productivity.
- Convert qualified inbound leads into closed, revenue-generating clients.
- Consultative Sales & Competitive Positioning
- Conduct high-quality discovery calls to understand prospect needs, pain points, and decision criteria.
- Build strong rapport with prospects who are often evaluating multiple competitors.
- Position Sokin’s solutions clearly and commercially to address prospect requirements and differentiate against competitors.
- End-to-End Deal Management
- Manage the full inbound sales journey, including:
- Initial qualification and discovery
- Proposal creation and presentation
- Application preparation
- Collection of required documentation
- Coordination through compliance review and approval
- Client onboarding through to activation
- Ensure a smooth and professional handover to Relationship Management or Customer Support once the client is live.
- Maintain exceptional CRM discipline, ensuring all activity, commentary, notes, and next steps are accurately recorded.
- Manage callbacks, follow-ups, task setting, and pipeline progression with precision.
- Track and optimise inbound conversion rates across the funnel.
- Meet and exceed KPIs across activity and revenue, including:
- MQL → SAL → SQL conversion rates
- Close rates
- Revenue targets
- Speed-to-lead and response times
- Work closely with Marketing to feedback on lead quality and campaign performance.
- Partner with Compliance, Onboarding, Product, and Operations teams to ensure efficient client progression.
- Contribute to ongoing improvements in inbound sales processes and automation.
Requirements
- Inbound Sales Expertise
- 3+ years’ experience in a high-performing inbound sales role, ideally within financial services, fintech, payments, SaaS, or a regulated B2B environment.
- Proven experience closing paid inbound or automated application-driven leads.
- Commercial & Consultative Skillset
- Strong ability to build rapport quickly and lead structured, value-driven sales conversations.
- Confident handling competitive sales situations and positioning solutions against alternatives.
- Commercial judgement to identify high-value opportunities early and prioritise effectively.
- CRM & Process Discipline
- Expert-level CRM usage (e.g. Salesforce, Zoho or similar), with a track record of maintaining clean pipelines, accurate forecasting, and detailed activity commentary.
- Highly organised with strong follow-up and time-management skills.
- Target-Driven & Resilient
- Demonstrated success meeting or exceeding revenue and conversion targets.
- Comfortable operating in a fast-paced, high-volume inbound environment.
- Resilient, adaptable, and motivated by performance metrics.
- Collaboration & Mindset
- Team-oriented with the ability to work cross-functionally across Marketing, Compliance, and Client teams.
- Customer-first mindset with a focus on long-term value, not just short-term wins.
Why Join Sokin?
- Be part of a fast-growing global fintech with strong momentum across EMEA and North America
- Own high-intent inbound demand with clear accountability and impact
- Work with sophisticated, international businesses
- Clear progression opportunities within a scaling commercial organisation
- Competitive compensation and performance-driven incentives
Business Development Manager (Inbound) in London employer: Sokin
Contact Detail:
Sokin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager (Inbound) in London
✨Tip Number 1
Get to know Sokin inside out! Familiarise yourself with our global payments ecosystem and how we stand out from the competition. This knowledge will help you confidently position our value during conversations with prospects.
✨Tip Number 2
Practice your consultative sales skills. Role-play discovery calls with a friend or colleague to refine your ability to ask the right questions and build rapport quickly. The better you understand the prospect's needs, the easier it is to convert them into clients.
✨Tip Number 3
Stay organised! Use a CRM tool effectively to track your leads and follow-ups. Keeping everything in order will help you manage your pipeline and ensure no opportunity slips through the cracks.
✨Tip Number 4
Don’t hesitate to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly gives you a chance to showcase your enthusiasm for joining our team.
We think you need these skills to ace Business Development Manager (Inbound) in London
Some tips for your application 🫡
Show Your Sales Savvy: Make sure to highlight your inbound sales experience in your application. We want to see how you've successfully converted leads into clients, so share specific examples that showcase your skills in qualifying opportunities and closing deals.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and requirements mentioned in the job description. We love seeing candidates who take the time to align their experiences with what we’re looking for.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team at Sokin!
How to prepare for a job interview at Sokin
✨Know Your Product Inside Out
Before the interview, make sure you understand Sokin’s offerings and how they stand out in the global payments ecosystem. Familiarise yourself with the specifics of FX, treasury management, and how Sokin simplifies global business for its clients. This knowledge will help you position Sokin’s value effectively during your discussions.
✨Master the Art of Qualification
Since this role involves qualifying inbound leads, practice articulating how you would identify high-value prospects quickly. Think about questions you can ask to uncover a prospect's needs and pain points. Demonstrating your consultative sales approach will show that you can handle competitive situations with ease.
✨Showcase Your CRM Skills
Be prepared to discuss your experience with CRM systems like Salesforce or Zoho. Highlight how you've maintained clean pipelines and accurate forecasting in previous roles. This will reassure the interviewers that you have the organisational skills necessary to manage the full inbound sales journey effectively.
✨Prepare for Role-Playing Scenarios
Expect to engage in role-playing exercises where you might need to conduct a mock discovery call or present a proposal. Practising these scenarios will help you demonstrate your ability to build rapport and lead structured, value-driven conversations, which are crucial for success in this role.
