At a Glance
- Tasks: Create compelling content that simplifies complex FinTech concepts for diverse audiences.
- Company: Join Sokin, a fast-growing B2B financial services provider revolutionising global payments.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make an impact by transforming how businesses understand and engage with financial products.
- Qualifications: 4-6 years of B2B FinTech writing experience and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
About the Role
Sokin is looking for a Senior Copywriter – Product Marketing to own and develop all product-led content across the business. This role will be responsible for writing and managing both short‑form and long‑form content that explains our platform, supports go‑to‑market campaigns, and helps customers understand how Sokin works and why it matters. You will work closely with product marketing, regional marketing, social media and design teams to create clear, accurate and consistent content across the website, sales materials, campaigns and customer communications.
The ideal candidate has 4–6 years of experience writing for B2B FinTech or SaaS companies, understands how financial products and platforms work, and can turn complex information into simple, useful content that supports marketing through the funnel and impacts revenue goals.
Key Responsibilities
- Product & Technical Storytelling
- Translate complex FinTech concepts (payments, APIs, compliance, cross‑border flows, FX, wallets, risk, infrastructure) into clear, compelling, and accurate messaging
- Develop product narratives that articulate value, differentiation, and outcomes, not just features
- Own the storytelling arc from problem → insight → solution → impact
- Short‑Form Copy
- Write sharp, high‑impact copy for product launches, website hero sections & landing pages, LinkedIn and other B2B social channels, ads, banners, and in‑app messaging
- Adapt tone and depth based on audience (founders, finance leaders, operators, developers)
- Long‑Form Content
- Create in‑depth content including product pages & feature deep dives, whitepapers, reports, explainers, case studies, and customer success stories
- Produce sales enablement assets and pitch narratives
- Balance technical accuracy with readability and persuasion
- Product Marketing Collaboration
- Partner closely with Product & Engineering to understand functionality and roadmap
- Collaborate with Sales & Partnerships to align messaging with real buyer conversations
- Work with Growth & Brand teams to ensure consistency across channels
- Support GTM motions with messaging frameworks, positioning docs, and campaign narratives
- Messaging & Consistency
- Maintain a consistent brand voice across all formats and channels
- Build modular messaging that can scale across regions, products, and use cases
- Continuously refine messaging based on market feedback and performance
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 4–6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
- Proven experience creating both short‑form and long‑form content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fast‑moving product and go‑to‑market environments.
Senior Copywriter in City of London employer: Sokin
Sokin is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fintech and global payments. Located in the vibrant city of London, employees benefit from a collaborative environment that encourages professional growth and development, alongside competitive compensation and unique opportunities to shape the future of FX products. Join us to be part of a rapidly expanding team where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter in City of London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Sokin. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Senior Copywriter in City of London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Sokin.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Sokin's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Sokin
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Sokin.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Sokin will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Sokin employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
