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For Companies At a Glance
- Tasks: Create compelling content that simplifies complex FinTech concepts for diverse audiences.
- Company: Join Sokin, a fast-growing B2B financial services provider revolutionising global payments.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact by transforming how businesses understand and engage with financial products.
- Qualifications: 4-6 years of B2B FinTech writing experience and strong communication skills.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow. We deliver services across:
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
About the Role
Sokin is looking for a Senior Copywriter – Product Marketing to own and develop all product-led content across the business. This role will be responsible for writing and managing both short‑form and long‑form content that explains our platform, supports go‑to‑market campaigns, and helps customers understand how Sokin works and why it matters. You will work closely with product marketing, regional marketing, social media and design teams to create clear, accurate and consistent content across the website, sales materials, campaigns and customer communications.
The ideal candidate has 4–6 years of experience writing for B2B FinTech or SaaS companies, understands how financial products and platforms work, and can turn complex information into simple, useful content that supports marketing through the funnel and impacts revenue goals.
Key Responsibilities
- Product & Technical Storytelling
- Translate complex FinTech concepts (payments, APIs, compliance, cross‑border flows, FX, wallets, risk, infrastructure) into clear, compelling, and accurate messaging
- Develop product narratives that articulate value, differentiation, and outcomes, not just features
- Own the storytelling arc from problem → insight → solution → impact
- Short‑Form Copy
- Write sharp, high‑impact copy for product launches, website hero sections & landing pages, LinkedIn and other B2B social channels, ads, banners, and in‑app messaging
- Adapt tone and depth based on audience (founders, finance leaders, operators, developers)
- Long‑Form Content
- Create in‑depth content including product pages & feature deep dives, whitepapers, reports, explainers, case studies, and customer success stories
- Produce sales enablement assets and pitch narratives
- Balance technical accuracy with readability and persuasion
- Product Marketing Collaboration
- Partner closely with Product & Engineering to understand functionality and roadmap
- Collaborate with Sales & Partnerships to align messaging with real buyer conversations
- Work with Growth & Brand teams to ensure consistency across channels
- Support GTM motions with messaging frameworks, positioning docs, and campaign narratives
- Messaging & Consistency
- Maintain a consistent brand voice across all formats and channels
- Build modular messaging that can scale across regions, products, and use cases
- Continuously refine messaging based on market feedback and performance
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
- 4–6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
- Proven experience creating both short‑form and long‑form content for websites, product launches, campaigns, and sales enablement.
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
- Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
- Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Excellent writing, editing, and proofreading skills with high attention to detail.
- Strong project management and stakeholder communication skills.
- Comfortable working in fast‑moving product and go‑to‑market environments.
Senior Copywriter in City of London employer: Sokin
Contact Detail:
Sokin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copywriter in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it relates to B2B FinTech or SaaS. Make sure it’s easy to navigate and showcases your ability to turn complex ideas into clear, compelling content.
✨Tip Number 3
Prepare for interviews by researching Sokin and understanding our mission. Be ready to discuss how your experience aligns with our goals and how you can contribute to simplifying global business.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Sokin.
We think you need these skills to ace Senior Copywriter in City of London
Some tips for your application 🫡
Show Off Your Writing Skills: As a Senior Copywriter, your writing is your superpower! Make sure your application showcases your best work. Include samples that highlight your ability to simplify complex FinTech concepts into engaging content. We want to see how you can turn jargon into clarity!
Tailor Your Application: Don’t just send a generic application our way. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the role. We love seeing candidates who understand our mission and can articulate how they fit into our vision.
Highlight Collaboration Experience: This role involves working closely with various teams, so be sure to mention any past experiences where you collaborated with product, marketing, or sales teams. Show us how you’ve contributed to successful projects through teamwork and communication!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Sokin and what we stand for!
How to prepare for a job interview at Sokin
✨Know Your FinTech Stuff
Make sure you brush up on your knowledge of financial products, APIs, and compliance. Sokin is all about simplifying global payments, so being able to discuss these concepts clearly will show that you understand the industry and can translate complex ideas into simple content.
✨Showcase Your Writing Skills
Prepare samples of both short-form and long-form content that you've created in the past. Highlight how your writing has supported marketing goals or helped clarify product features. This is your chance to demonstrate your ability to craft compelling narratives that resonate with different audiences.
✨Collaborate Like a Pro
Sokin values teamwork, so be ready to discuss how you've worked with cross-functional teams in the past. Share examples of how you've collaborated with product, sales, or design teams to create consistent messaging and impactful content. This will show that you're not just a great writer, but also a team player.
✨Be Ready for Technical Questions
Expect some technical questions during the interview. Brush up on key FinTech terms and be prepared to explain how you would approach writing about complex topics. This will help you demonstrate your ability to balance technical accuracy with readability, which is crucial for the Senior Copywriter role.
