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For Companies At a Glance
- Tasks: Own the full lifecycle of inbound leads and convert them into revenue-generating clients.
- Company: Join Sokin, a fast-growing global fintech revolutionising payments.
- Benefits: Competitive salary, performance-driven incentives, and clear progression opportunities.
- Why this job: Make a real impact in a high-stakes sales role with international exposure.
- Qualifications: 3+ years in inbound sales, strong consultative skills, and CRM expertise.
- Other info: Collaborate across teams in a dynamic, fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
As a Business Development Manager (Inbound) at Sokin, you will be the first point of contact for prospective corporate clients generated through our paid marketing and automated inbound channels. You will own the full lifecycle of inbound opportunities, from initial qualification through to closing, compliance approval, onboarding and activation, before handing clients over to Relationship Management or Customer Support (depending on client size and complexity). This is a high-impact commercial role for an experienced inbound sales professional who thrives in competitive environments, understands how to qualify value early, and can consistently convert high-intent leads into revenue.
You will work with prospects who are often engaging multiple providers, so strong listening skills, commercial judgement, and the ability to position Sokin’s value clearly against competitors are critical. You will gain deep exposure to Sokin’s global payments ecosystem – including payments, FX and treasury solutions – and play a key role in maximising ROI from our paid acquisition channels.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost and total transparency. Our mission is simple: we’re simplifying global business – so businesses thrive wherever they choose to grow.
Services
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with an established presence across EMEA, APAC and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries including sports and entertainment, logistics, travel and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
- Inbound Lead Ownership & Conversion
- Take full ownership of all inbound leads generated via paid marketing, website applications, automated funnels, referrals, partnerships and events.
- Qualify inbound opportunities quickly and effectively, identifying high-value prospects early and disqualifying low-value opportunities to maximise productivity.
- Convert qualified inbound leads into closed, revenue-generating clients.
- Consultative Sales & Competitive Positioning
- Conduct high-quality discovery calls to understand prospect needs, pain points and decision criteria.
- Build strong rapport with prospects who are often evaluating multiple competitors.
- Position Sokin’s solutions clearly and commercially to address prospect requirements and differentiate against competitors.
- End-to-End Deal Management
- Manage the full inbound sales journey, including:
- Initial qualification and discovery
- Proposal creation and presentation
- Application preparation
- Collection of required documentation
- Coordination through compliance review and approval
- Client onboarding through to activation
- Ensure a smooth and professional handover to Relationship Management or Customer Support once the client is live.
- Maintain exceptional CRM discipline, ensuring all activity, commentary, notes and next steps are accurately recorded.
- Manage callbacks, follow-ups, task setting and pipeline progression with precision.
- Track and optimise inbound conversion rates across the funnel.
- Meet and exceed KPIs across activity and revenue, including:
- MQL → SAL → SQL conversion rates
- Close rates
- Revenue targets
- Speed-to-lead and response times
- Continuously improve inbound performance through data-led insights and process optimisation.
- Work closely with Marketing to feedback on lead quality and campaign performance.
- Partner with Compliance, Onboarding, Product and Operations teams to ensure efficient client progression.
- Contribute to ongoing improvements in inbound sales processes and automation.
Requirements
- Inbound Sales Expertise
- 3+ years’ experience in a high-performing inbound sales role, ideally within financial services, fintech, payments, SaaS or a regulated B2B environment.
- Proven experience closing paid inbound or automated application-driven leads.
- Commercial & Consultative Skillset
- Strong ability to build rapport quickly and lead structured, value-driven sales conversations.
- Confident handling competitive sales situations and positioning solutions against alternatives.
- Commercial judgement to identify high-value opportunities early and prioritise effectively.
- CRM & Process Discipline
- Expert-level CRM usage (e.g. Salesforce, Zoho or similar), with a track record of maintaining clean pipelines, accurate forecasting and detailed activity commentary.
- Highly organised with strong follow-up and time-management skills.
- Target-Driven & Resilient
- Demonstrated success meeting or exceeding revenue and conversion targets.
- Comfortable operating in a fast-paced, high-volume inbound environment.
- Resilient, adaptable and motivated by performance metrics.
- Collaboration & Mindset
- Team-oriented with the ability to work cross-functionally across Marketing, Compliance and Client teams.
- Customer-first mindset with a focus on long-term value, not just short-term wins.
Why Join Sokin?
- Be part of a fast-growing global fintech with strong momentum across EMEA and North America
- Own high-intent inbound demand with clear accountability and impact
- Work with sophisticated, international businesses
- Clear progression opportunities within a scaling commercial organisation
- Competitive compensation and performance-driven incentives
Business Development Manager (Inbound) London · employer: Sokin Global Currency Account
Contact Detail:
Sokin Global Currency Account Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager (Inbound) London ·
✨Tip Number 1
Get to know Sokin inside out! Familiarise yourself with our global payments ecosystem and the unique value we offer. This will help you confidently position our solutions during conversations with prospects.
✨Tip Number 2
Practice your listening skills! When chatting with potential clients, focus on understanding their needs and pain points. This will allow you to tailor your pitch and show them how Sokin can solve their specific challenges.
✨Tip Number 3
Stay organised and keep track of your leads! Use a CRM tool effectively to manage your pipeline and ensure no opportunity slips through the cracks. This discipline will help you maximise your conversion rates.
✨Tip Number 4
Don’t hesitate to apply through our website! It’s the best way to get noticed and show your enthusiasm for joining our team. Plus, it gives us a chance to see your application in the right context.
We think you need these skills to ace Business Development Manager (Inbound) London ·
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your inbound sales experience and how it aligns with Sokin's mission to simplify global business.
Showcase Your Skills: Use specific examples to demonstrate your consultative sales skills and ability to convert leads. We want to see how you've successfully navigated competitive environments and closed deals in the past.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and qualifications at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. This helps us keep track of your application and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at Sokin Global Currency Account
✨Know Your Product Inside Out
Before the interview, make sure you understand Sokin's services and how they stand out in the global payments ecosystem. Familiarise yourself with the specifics of their offerings like FX and treasury management, as well as how they compare to competitors. This knowledge will help you position Sokin’s value clearly during your discussions.
✨Master the Art of Qualification
Since you'll be qualifying inbound leads, practice how to quickly identify high-value prospects. Prepare examples from your past experience where you successfully qualified leads and converted them into clients. This will demonstrate your ability to maximise productivity and revenue right from the start.
✨Showcase Your Consultative Sales Skills
Be ready to discuss how you build rapport with prospects and lead structured sales conversations. Think of specific instances where you’ve navigated competitive situations and how you positioned your solutions effectively. This will highlight your consultative approach and commercial judgement.
✨Demonstrate CRM Excellence
Since maintaining exceptional CRM discipline is crucial, come prepared to talk about your experience with CRM tools like Salesforce or Zoho. Share how you've managed pipelines, tracked activity, and optimised conversion rates in your previous roles. This will show that you're organised and detail-oriented, which is key for this role.
