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For Companies At a Glance
- Tasks: Lead and grow a digital advertising business in the travel industry.
- Company: Join Sojern, a top-rated tech company revolutionising travel marketing.
- Benefits: Competitive salary, diverse culture, and opportunities for travel.
- Why this job: Make an impact in a fast-paced environment with innovative advertising solutions.
- Qualifications: 15+ years in sales, experience with travel brands, and strong digital advertising knowledge.
- Other info: Dynamic team with excellent career growth and international collaboration.
The predicted salary is between 72000 - 108000 £ per year.
About Us:
Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world. Sojern made Deloitte's Technology Fast 500 list 6 years in a row, was recognized on the Top Company Cultures list by Entrepreneur Magazine and named a Best Place to Work by AdAge. The company is headquartered in San Francisco, with teams based in Dubai, Dublin, London, Omaha, San Francisco and Singapore.
The Role:
The Senior Sales Director role drives business to business sales and is responsible for developing, growing, and managing a digital advertising book business across UK Media Agencies. The Snr Sales Director will define and work closely with the International Corporate and Destinations Commercial Director. Managing a book of business across Sojern's existing strategic client base while also developing and acquiring new strategic travel clients across the region. Clients will include but not exclusively Hotels, Airlines, DMO's, Attractions and Travel Brand campaigns.
Role Expectations:
Sojern is seeking an experienced Snr online advertising sales director with demonstrated success developing, managing, and growing a book of business across the Media Agencies & Travel Direct clients. The Snr Sales Director will primarily manage Sojern's development and monetization across our multi-channel advertising platform, utilizing unique data from our multitude of travel partners. The candidate will have a track record of selling across multiple ad products (Video, Display, Mobile, Paid Social, CTV, Search, etc.) for a range of campaign objectives and ability to build strategic partnerships with media agencies as well as lead pan-european strategic relationships with leading travel brands. The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable advertising solutions for their clients and assist in bringing these solutions to market. They must have exceptional presentation skills and a strong understanding of digital advertising and preferably the ad-tech marketplace. Prior experience in key travel advertiser categories will be an asset.
The Team:
The INTL corporate and destinations team is made up of 15 people covering a range of commercial responsibilities for the EMEA and APAC region. The team possess core skills across ad tech, travel and multi-channel digital advertising.
Responsibilities:
- Lead in developing, acquiring and growing an advertising book of business predominantly made up of Hotels, Airlines, DMO's, Attractions and Travel Brands
- Lead relationships working within the big six UK hold co companies
- Managing a complex sales pipeline from start to finish
- Meet and exceed growing sales targets on a quarterly basis
- Handle a book of business in excess of $2 million on an annual basis
- Independently able to maintain and grow a multi million dollar book of business and have deep sales strategy conversations with any of Sojern's clients
- Demonstrate thought leadership and influence Go-To-Market in the UK
- Propose, negotiate and close agency trading deals on behalf of Sojern
- Independently create and deliver persuasive presentations that educate the market and demonstrate Sojern's value proposition
- Effectively collaborate cross-functionally with vertical sales, account management and product teams to develop relevant advertising programs for key clients, targets and their agencies
- Cross sell and aid in cross selling Sojern solutions
- Maintain Salesforce and keep client activity organized
- Some Travel Required
What you bring to the table:
- +15 years overall sales experience in travel and or digital advertising
- Senior contacts within the big six hold co companies
- Experience in working with tier one travel brands across the UK
- Experience selling self serve (SAAS/DAAS) and managed IO advertising solutions
- Proficiency in standard business and sales software, including Salesforce, Gsuite, and Office products
- Ability to build sales plans and respond to large RFP's
- A foundational understanding of the programmatic ecosystem
- Bachelor's degree from an accredited college or university
At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Senior Director - Sales in Stevenage employer: Sojern
Contact Detail:
Sojern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director - Sales in Stevenage
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Director role.
✨Tip Number 2
Show off your skills! Prepare a killer presentation that highlights your past successes in digital advertising. This will help you stand out when you're chatting with potential employers.
✨Tip Number 3
Research is key! Know Sojern inside out—understand their products, clients, and market position. This will help you tailor your pitch and show them you're the perfect fit for the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining Sojern.
We think you need these skills to ace Senior Director - Sales in Stevenage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Director - Sales role. Highlight your experience in digital advertising and travel, and don’t forget to showcase your success in managing a multi-million dollar book of business!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for Sojern. Mention specific achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking skills. We want to see how you’ve developed scalable advertising solutions in the past and how you plan to do it at Sojern.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Sojern.
How to prepare for a job interview at Sojern
✨Know Your Stuff
Before the interview, dive deep into Sojern's products and services. Understand how their digital marketing solutions work, especially in the travel industry. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Success
Prepare to discuss specific examples of how you've successfully developed and managed a book of business in the past. Highlight your achievements in driving sales and building strategic partnerships, particularly within the travel sector. Numbers speak volumes, so bring data to back up your claims!
✨Master the Presentation
Since exceptional presentation skills are crucial for this role, practice delivering a persuasive pitch about Sojern’s value proposition. Tailor your presentation to reflect the needs of potential clients in the travel industry, showcasing how you can help them achieve their goals.
✨Be Ready for Strategy Talk
Expect to engage in discussions about sales strategies and market trends. Brush up on your understanding of the ad-tech marketplace and be prepared to share your insights on how to navigate complex sales pipelines. This will demonstrate your strategic thinking and ability to lead in the role.
