Senior Sales Manager (German, Hotels/Media)
Senior Sales Manager (German, Hotels/Media)

Senior Sales Manager (German, Hotels/Media)

London Full-Time 48000 - 84000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive business growth for hotel media solutions in Germany, managing the entire sales funnel.
  • Company: Sojern is a global leader in digital travel marketing, helping hotels optimise direct bookings.
  • Benefits: Enjoy flexible work options, competitive pay, and a supportive culture focused on wellbeing and growth.
  • Why this job: Join a passionate team that values diversity, collaboration, and making a positive impact in travel.
  • Qualifications: 5+ years in sales, fluent in German and English, with a strong background in digital marketing.
  • Other info: Be part of a company that prioritises employee connection and community involvement.

The predicted salary is between 48000 - 84000 ÂŁ per year.

We are seeking an experienced Senior Sales Manager to drive new business growth for Sojern’s Hotel Media Solutions across Germany. In this Individual Contributor role, you will leverage Sojern’s comprehensive suite of SEM, Metasearch, Email, Social, and Display (Display, Native, and Video) solutions to help hotels optimize direct bookings. You’ll be responsible for selling Pay on the Stay (PoTS) and CPM (Managed) Campaigns, building a diversified pipeline, and consistently exceeding sales targets.

A highly driven self-starter with a hunter mindset, you excel at understanding the diverse needs of various hotel segments, anticipating each property’s marketing and branding challenges, and crafting compelling pitches that influence decision-makers. Drawing on your deep knowledge of digital advertising, advanced prospecting skills, and consultative selling techniques, you will cultivate lasting partnerships and deliver measurable results—solidifying Sojern’s reputation as a premier hospitality marketing partner in the region.

What you will do:

  • Develop and grow a high-value pipeline by owning and expanding a portfolio of independent and regional chain hotel clients across Germany, leveraging Sojern’s full range of advertising solutions while managing the entire sales funnel—from prospecting through close—and executing targeted strategies that drive revenue growth for Pay on the Stay (PoTS) and CPM (Managed) campaigns, tailored to each client’s unique needs and market challenges.
  • Consistently meet and exceed new-win targets while focusing on revenue impact and overall revenue goals, fueling Sojern’s success in digital travel marketing.
  • Design compelling pitches using insights to highlight Sojern’s value proposition, educating hotel partners on driving direct bookings, brand visibility, and measurable ROI.
  • Collaborate with regional booking engines and other partners to uncover new client opportunities, further expanding Sojern’s global presence, and confidently present at workshops, seminars, and industry events to engage audiences and deliver compelling insights.
  • Maintain thorough and up-to-date records of all sales activities, opportunities, and client interactions, employing advanced reporting and dashboards for data-driven insights.
  • Work closely with Onboarding, CSM teams, Marketing/PR, Product, and other regional sales teams to share best practices and ensure seamless cross-functional collaboration.
  • Be prepared to travel regionally for client meetings, industry events, and trade shows to build relationships and remain informed about market developments.
  • Maintain up-to-date knowledge of the latest ad tech innovations, programmatic tools, and hospitality marketing practices to enhance sales pitches and promote continuous improvement.

What you bring to the table:

  • 5+ Years of Sales Experience: Proven track record in business development, preferably within digital marketing or hospitality, backed by industry contacts that can accelerate your success.
  • Bilingual Proficiency: Fluency in German and English.
  • Digital Marketing Acumen: Solid understanding of the latest advertising trends, channels, and best practices, with hands-on experience in selling media solutions to hotels.
  • Hotel Industry Experience: Familiarity with the hospitality sector—whether through marketing or overall Distribution—enabling you to quickly understand hotel-specific challenges and opportunities.
  • Pipeline Building Expertise: Proven ability to identify and nurture prospects, maintaining a robust and diversified pipeline that consistently generates new business opportunities.
  • Results-Oriented Mindset: Demonstrated track record of meeting or exceeding targets, using data-driven strategies to optimise performance and achieve measurable outcomes.
  • Team Player Mentality: Collaborative spirit and willingness to work cross-functionally, sharing knowledge and insights to help the broader team succeed.
  • Comprehensive understanding of sales strategies, market trends, and competitor analysis.
  • Proficiency in standard business and sales software, including Salesforce, Gsuite, and Office products, or similar.

What we have for you:

  • Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community.
  • Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration.
  • Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As.
  • PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources.
  • Learning & development stipend, mentorship program, career development programs, leadership training.
  • Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite).

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability. Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web.

Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation.

Senior Sales Manager (German, Hotels/Media) employer: Sojern

Sojern is an exceptional employer that prioritises the well-being and growth of its employees, offering a comprehensive benefits package that includes competitive compensation, stock options, and generous paid time off for volunteering. With a flexible work culture that embraces hybrid and remote options, Sojern fosters a collaborative environment where team members can thrive both personally and professionally, supported by robust learning and development opportunities. Located in London, this role allows you to be part of a dynamic team that values diversity and inclusion, making a meaningful impact in the hospitality marketing sector across Germany.
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Contact Detail:

Sojern Recruiting Team

sojernprivacy@sojern.com

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Sales Manager (German, Hotels/Media)

✨Tip Number 1

Familiarise yourself with Sojern’s Hotel Media Solutions and their unique selling points. Understanding how our SEM, Metasearch, Email, Social, and Display solutions work will help you craft compelling pitches that resonate with potential clients.

✨Tip Number 2

Network within the hospitality industry, especially in Germany. Attend relevant events, workshops, and seminars to connect with hotel decision-makers and showcase your expertise in digital marketing solutions tailored for hotels.

✨Tip Number 3

Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've exceeded targets and built strong client relationships, as this will demonstrate your results-oriented mindset and pipeline building expertise.

✨Tip Number 4

Stay updated on the latest trends in digital advertising and hospitality marketing. Being knowledgeable about current ad tech innovations will not only enhance your sales pitches but also position you as a credible partner to potential clients.

We think you need these skills to ace Senior Sales Manager (German, Hotels/Media)

Fluency in German and English
Proven sales experience in digital marketing or hospitality
Strong understanding of SEM, Metasearch, Email, Social, and Display advertising solutions
Ability to develop and manage a high-value sales pipeline
Consultative selling techniques
Advanced prospecting skills
Results-oriented mindset with a track record of exceeding sales targets
Excellent communication and presentation skills
Familiarity with the hotel industry and its specific challenges
Proficiency in Salesforce and other business software
Data-driven decision-making skills
Collaboration and teamwork abilities
Knowledge of current advertising trends and best practices
Ability to design compelling sales pitches
Adaptability to travel for client meetings and industry events

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the digital marketing or hospitality sectors. Emphasise your track record of exceeding sales targets and any specific achievements related to hotel media solutions.

Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Sojern’s value proposition and how your skills align with the role. Use specific examples from your past experiences to illustrate your ability to build a diversified pipeline and exceed sales goals.

Showcase Bilingual Proficiency: Since fluency in German and English is essential for this role, ensure that your application reflects your language skills. If applicable, mention any previous roles where you used both languages effectively.

Highlight Digital Marketing Acumen: Discuss your familiarity with digital advertising trends and tools in your application. Mention any hands-on experience you have with SEM, Metasearch, Email, Social, and Display solutions, as these are crucial for the position.

How to prepare for a job interview at Sojern

✨Showcase Your Sales Achievements

Be prepared to discuss your past sales successes in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your ability to meet and exceed targets, which is crucial for the Senior Sales Manager role.

✨Understand the Hotel Industry

Familiarise yourself with the current trends and challenges in the hotel industry, especially in Germany. Being able to speak knowledgeably about the market will show that you understand the unique needs of hotel clients and can tailor your pitches accordingly.

✨Prepare Compelling Pitches

Practice crafting pitches that highlight Sojern’s value proposition. Use insights and data to back up your claims, and be ready to explain how your solutions can drive direct bookings and improve ROI for potential clients.

✨Demonstrate Collaboration Skills

Since this role involves working closely with various teams, be ready to discuss examples of how you've successfully collaborated in the past. Emphasise your team player mentality and willingness to share knowledge to help the broader team succeed.

Senior Sales Manager (German, Hotels/Media)
Sojern
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  • Senior Sales Manager (German, Hotels/Media)

    London
    Full-Time
    48000 - 84000 ÂŁ / year (est.)

    Application deadline: 2027-07-10

  • S

    Sojern

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