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- Tasks: Lead marketing strategy and execution for our property hotels business segment.
- Company: Join Sojern, a dynamic player in the hotel marketing industry.
- Benefits: Competitive salary, flexible working arrangements, and opportunities for professional growth.
- Why this job: Make a real impact by driving innovative marketing campaigns globally.
- Qualifications: 5+ years of B2B marketing experience and strong project management skills.
- Other info: Collaborative environment with a focus on creativity and performance.
The predicted salary is between 36000 - 60000 £ per year.
Sojern is looking for an organized, proactive marketer to support a maternity leave cover for a Senior Marketing Manager for approximately 12 months, leading marketing strategy and execution for our property hotels business segment. This is a high-impact, hands-on role that leads marketing campaigns and programs targeting hotel marketers globally. Reporting to the Senior Director of Global Marketing, you’ll serve as the go-to marketing partner for the sales team to align messaging and deliver on content needs. You’ll manage campaign execution across channels, oversee performance tracking (as needed), and ensure tight project coordination from start to finish.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Execute the marketing strategy for the business segment, with a core focus on demand generation through content.
- Act as a strong project manager, keeping cross-functional teams aligned and deliverables on track.
- Collaborate closely with sales to align on projects (where applicable).
- Partner with product marketing as needed on presentation/sales collateral.
- Manage integrated marketing campaigns across email, paid media, events, content, web, social, and more.
- Partner with global event marketing lead to support execution of global event sponsorships; includes event communications, project management, executive support, sales support, and more.
- Contribute to our content marketing strategy—from executing against current programs to brainstorming new ideas to amplify the Sojern brand in the hotel marketing space.
- Support email marketing and nurture campaigns, using our ever-growing content repository to drive customer retention and acquisition.
- Optimize Sojern’s hotel newsletter content and structure on an ongoing basis in partnership with the content team.
- Support paid advertising initiatives in partnership with the performance marketing team who handles the operations and execution in the platforms.
- Manage our presence on key industry platforms and with key industry partners such as Hotel Tech Report and HSMAI.
SUCCESS CRITERIA
- Content Expert: You love thinking of creative ways to best represent Sojern in our content both digitally and at live events.
- Demand Gen Focused: You understand how to generate high-quality leads and move them through the funnel.
- Sales-Aligned: You work hand-in-hand with Sales to support initiatives.
- Project Management Pro: You keep campaigns organized, on schedule, and moving forward.
- Strong Communicator: You distill complex ideas into clear, actionable plans.
- Performance-Minded: You monitor key metrics and make data-informed decisions, with support from the analytics team.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of B2B marketing experience, ideally in tech, media, or travel.
- Proven experience in demand generation and campaign management.
- Familiarity with Asana a plus.
- Familiarity with Salesforce, Salesforce Account Engagement (Pardot), Webflow, Zapier, Google Ads, LinkedIn Advertising, and similar marketing tools.
- Solid understanding of digital advertising and lead generation strategies.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
Senior Marketing Manager employer: Sojern
Contact Detail:
Sojern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the hotel marketing industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream job.
✨Tip Number 2
Prepare for interviews by researching Sojern and its marketing strategies. Show us you understand our brand and how you can contribute to our goals. Tailor your responses to highlight your experience in demand generation and campaign management.
✨Tip Number 3
Don’t just wait for job postings—be proactive! Visit our website regularly and apply directly through it. This shows initiative and gives you a better chance of being noticed by our hiring team.
✨Tip Number 4
Follow up after interviews with a thank-you email. It’s a simple gesture that keeps you top of mind and shows your enthusiasm for the role. Plus, it’s a great opportunity to reiterate how your skills align with our needs.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in demand generation and campaign management, and don’t forget to mention any relevant tools you’ve used like Salesforce or Asana.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for hotel marketing and how your skills align with Sojern’s needs. Be sure to mention specific campaigns you've led that demonstrate your project management prowess.
Showcase Your Communication Skills: As a strong communicator, it’s essential to distill complex ideas into clear plans. In your application, provide examples of how you’ve successfully collaborated with sales teams or managed cross-functional projects to keep everyone aligned.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Sojern
✨Know Your Stuff
Before the interview, dive deep into Sojern's marketing strategies and recent campaigns. Familiarise yourself with their property hotels business segment and think about how your experience aligns with their goals. This will show that you're proactive and genuinely interested in the role.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed marketing campaigns in the past. Highlight your organisational skills and how you kept cross-functional teams aligned. Use tools like Asana or Salesforce as examples to demonstrate your familiarity with project management software.
✨Align with Sales
Since this role involves close collaboration with the sales team, prepare to talk about how you've worked with sales in previous roles. Share examples of how you’ve supported sales initiatives and aligned messaging to drive demand generation. This will illustrate your understanding of the importance of sales-marketing alignment.
✨Be Data-Driven
Sojern values performance-minded individuals, so come prepared to discuss how you've used data to inform your marketing decisions. Bring examples of key metrics you've monitored in past campaigns and how those insights led to successful outcomes. This will demonstrate your analytical mindset and commitment to results.