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- Tasks: Lead and grow a digital advertising business in the travel industry.
- Company: Join Sojern, a top-rated tech company revolutionising travel marketing.
- Benefits: Competitive salary, diverse culture, and opportunities for travel.
- Why this job: Make an impact in a fast-paced environment with innovative technology.
- Qualifications: 15+ years in sales, strong connections in travel and advertising.
- Other info: Dynamic team with excellent career growth and international exposure.
The predicted salary is between 72000 - 108000 £ per year.
About Us: Want to join a company on the cutting edge of technology and travel? Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world. Sojern made Deloitte’s Technology Fast 500 list 6 years in a row, was recognized on the Top Company Cultures list by Entrepreneur Magazine and named a Best Place to Work by AdAge. The company is headquartered in San Francisco, with teams based in Dubai, Dublin, London, Omaha, San Francisco and Singapore.
The Role: The Senior Sales Director role drives/leads business to business sales and is responsible for developing, growing, and managing a digital advertising book business across UK Media Agencies. The Snr Sales Director will define and work closely with the International Corporate and Destinations Commercial Director. Managing a book of business across Sojern’s existing strategic client base while also developing and acquiring new strategic travel clients across the region. Clients will include but not exclusively Hotels, Airlines, DMO’s, Attractions and Travel Brand campaigns.
Role Expectations: Sojern is seeking an experienced Snr online advertising sales director with demonstrated success developing, managing, and growing a book of business across the Media Agencies & Travel Direct clients. The Snr Sales Director will primarily manage Sojern’s development and monetization across our multi-channel advertising platform, utilizing unique data from our multitude of travel partners. The candidate will have a track record of selling across multiple ad products (Video, Display, Mobile, Paid Social, CTV, Search, etc.) for a range of campaign objectives and ability to build strategic partnerships with media agencies as well as lead pan-european strategic relationships with leading travel brands. The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable advertising solutions for their clients and assist in bringing these solutions to market. They must have exceptional presentation skills and a strong understanding of digital advertising and preferably the ad-tech marketplace. Prior experience in key travel advertiser categories will be an asset.
The Team: The INTL corporate and destinations team is made up of 15 people covering a range of commercial responsibilities for the EMEA and APAC region. The team possess core skills across ad tech, travel and multi-channel digital advertising.
Responsibilities:
- Lead in developing, acquiring and growing an advertising book of business predominantly made up of Hotels, Airlines, DMO’s, Attractions and Travel Brands
- Lead relationships working within the big six UK hold co companies
- Managing a complex sales pipeline from start to finish
- Meet and exceed growing sales targets on a quarterly basis
- Handle a book of business in excess of $2 million on an annual basis
- Independently able to maintain and grow a multi million dollar book of business and have deep sales strategy conversations with any of Sojern’s clients
- Demonstrate thought leadership and influence Go-To-Market in the UK
- Propose, negotiate and close agency trading deals on behalf of Sojern
- Independently create and deliver persuasive presentations that educate the market and demonstrate Sojern’s value proposition
- Effectively collaborate cross-functionally with vertical sales, account management and product teams to develop relevant advertising programs for key clients, targets and their agencies
- Cross sell and aid in cross selling Sojern solutions
- Maintain Salesforce and keep client activity organized
- Some Travel Required
What you bring to the table:
- +15 years overall sales experience in travel and or digital advertising
- Senior contacts within the big six hold co companies
- Experience in working with tier one travel brands across the UK
- Experience selling self serve (SAAS/DAAS) and managed IO advertising solutions
- Proficiency in standard business and sales software, including Salesforce, Gsuite, and Office products
- Ability to build sales plans and respond to large RFP’s
- A foundational understanding of the programmatic ecosystem
- Bachelor’s degree from an accredited college or university
At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Senior Director - Sales employer: Sojern
Contact Detail:
Sojern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director - Sales
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, webinars, or even local meetups. The more people you know in the travel and digital advertising space, the better your chances of landing that Senior Director role.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, don’t hold back! Share your success stories and how you've driven sales in the past. Make sure they see you as the go-to expert in digital advertising and travel.
✨Tailor Your Pitch
Every conversation is an opportunity! Tailor your pitch to highlight how your experience aligns with Sojern’s goals. Talk about your knowledge of multi-channel marketing solutions and how you can help them grow their client base.
✨Follow Up Like a Boss
After any meeting or networking event, send a quick follow-up message. Thank them for their time and reiterate your interest in the role. It shows you're keen and keeps you on their radar!
We think you need these skills to ace Senior Director - Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Director - Sales role. Highlight your experience in digital advertising and any relevant achievements that align with Sojern's focus on travel marketing solutions.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed a book of business and built strategic partnerships in the travel or advertising sectors.
Showcase Your Presentation Skills: Since exceptional presentation skills are key for this role, consider including a brief section in your application that outlines your experience in delivering persuasive presentations and how they’ve impacted your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Sojern!
How to prepare for a job interview at Sojern
✨Know Your Stuff
Make sure you have a solid understanding of Sojern's products and the digital advertising landscape. Familiarise yourself with their multi-channel marketing solutions and how they leverage AI and traveller intent data. This will show that you're genuinely interested and prepared.
✨Showcase Your Experience
Prepare to discuss your past successes in developing and managing a book of business, especially within the travel and digital advertising sectors. Be ready to share specific examples of how you've built strategic partnerships and exceeded sales targets.
✨Master the Presentation
Since exceptional presentation skills are crucial for this role, practice delivering a persuasive pitch about Sojern’s value proposition. Tailor your presentation to highlight how your experience aligns with their needs and how you can contribute to their growth.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the industry and the role. Inquire about Sojern's future strategies, challenges in the market, or how they measure success in their advertising campaigns. This shows your engagement and strategic thinking.
