German Speaking Senior Sales Director_DMO Experience in England

Sojern is a global leader in digital marketing solutions for the travel industry, helping hotels, attractions, tourism boards, and travel marketers reach and convert travelers across channels. Founded in 2007 and headquartered in the U.S., Sojern partners with thousands of brands worldwide to drive direct bookings and measurable revenue impact. With powerful AI, real-time traveler intent signals, and deep industry expertise, Sojern delivers multi-channel marketing across display, video, social, search, and metasearch. For over 15 years, Sojern has been recognised for simplifying complex digital marketing through automation, insights, and hands-on support—making it a trusted partner for travel companies seeking scalable, high-performing results.

The Senior Sales Director role drives/leads B2B sales and is responsible for developing, growing, and managing a digital advertising book business across Southern Europe. The Sales Director will define and work closely with the International Corporate and Destinations Commercial Director, managing a book of business across Sojern’s existing strategic client base while also developing and acquiring new strategic travel clients across the region. Clients will include DMOs, Attractions, Airports, and Tourism Shopping outlets.

Sojern is seeking an experienced online advertising sales director with demonstrated success developing, managing, and growing a book of business across the Media Agencies & Travel Direct clients. The Senior Sales Director will primarily manage Sojern’s development and monetisation across our multi-channel advertising platform, utilising unique data from our multitude of travel partners. The candidate will have a track record of selling across multiple ad products (Video, Display, Mobile, Paid Social, CTV, Search, etc.) for a range of campaign objectives and the ability to build strategic partnerships with direct clients, media agencies as well as lead pan-European strategic relationships with leading travel brands.

The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable advertising solutions for their clients and assist in bringing these solutions to market. They must have exceptional presentation skills and a strong understanding of digital advertising and preferably the ad-tech marketplace. Prior experience in key travel advertiser and DMO categories will be an asset.

The INTL Destinations team is made up of 8 salespeople covering a range of commercial responsibilities across the EMEA and APAC regions. The team possesses core skills across ad tech, travel, and multi-channel digital advertising.

• Lead in developing, acquiring, and growing an advertising book of business predominantly made up of DMOs, Attractions, Airports, and Tourism Shopping outlets.
• Experience in managing a sales pipeline from start to finish.
• Independently able to maintain and grow a multi-million dollar book of business and have deep sales strategy conversations with any of Sojern’s clients.
• Effectively collaborate cross-functionally with vertical sales, account management, and product teams to develop relevant advertising programmes for key clients, targets, and their agencies.
• Meet and exceed growing sales targets every quarter.
• Maintain Salesforce and keep client activity organised.
• Travel Required.

15 years overall sales experience in travel and/or digital advertising. Experience in working with travel brands across the region. Proficiency in standard business and sales software, including Salesforce, G Suite, and Office products. Ability to build sales plans and respond to large RFPs. Bachelor’s degree from an accredited college or university.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on grounds of race, religion, colour, sex, gender identity, sexual orientation, age, non-disqualifying disability, or any other basis covered by law.