At a Glance
- Tasks: Lead sales and marketing strategies for sustainable organic fertilisers.
- Company: Join SoilWorx, a respected Irish-owned business in the agri-food sector.
- Benefits: Competitive salary, career growth, and the chance to promote eco-friendly solutions.
- Other info: Dynamic role with opportunities for travel and hands-on field experience.
- Why this job: Make a real impact in sustainable farming while driving brand visibility.
- Qualifications: 5-10 years in sales/marketing with a focus on agriculture or fertilisers.
The predicted salary is between 40000 - 50000 € per year.
SoilWorx is an Irish-owned, local business working with premium quality raw materials. At SoilWorx, our experience with natural fertilisers and the evolution of our process helps in the safe nourishment of your soil's microbe ecosystem. This helps to reduce dependency on chemical fertilisers, making it a more sustainable choice. SoilWorx is owned by the College Group, which has 40 years of experience in the rendering industry and is a highly respected company in the UK's agri-food sector.
SoilWorx is seeking to recruit a dynamic Sales & Marketing Manager to lead the company's commercial strategy, building brand visibility, expanding market reach, and driving growth for organic/natural fertilizer products. This role requires a proactive professional with strong agricultural market knowledge, excellent communication skills, and a passion for promoting sustainable farming solutions. The role involves leading sales teams, managing distribution channels, and driving field-level adoption of organic fertilizer products.
Key Responsibilities- Sales Management and Strategy
- Achieve Sales Targets: Drive sales growth to exceed quarterly and annual sales targets through proactive dealer network development and management, joint sales calls with dealers and via direct export markets.
- Dealer Network Development: Build and manage relationships with dealers, distributors, cooperatives, and commercial farms, increasing the footprint in new and existing markets.
- Territory Planning: Develop detailed sales plans, forecast growth, and prioritise market opportunities within defined markets - including Vietnam.
- Field Sales Execution: Recruit, train, and lead a team of field agents to conduct sales and technical demos.
- Marketing and Brand Development
- Develop Marketing Strategies: Work with external marketing consultants to develop and execute a holistic marketing strategy to promote organic fertilizer products, focusing on increasing brand awareness and communicating effectively the benefits to end users.
- Field Trials and Demonstrations: Organise farmer meetings, field days, and demos to highlight product efficacy and educate end users.
- Digital and Content Marketing: Manage the company's social media presence, website content, and create engaging content for online and offline campaigns.
- Market Intelligence: Monitor competitor activities, pricing, and industry trends and adjust marketing to suit.
- Technical and Customer Support
- Agronomic Advice: Provide technical product advice, soil testing insights, and crop nutrition solutions to farmers.
- Customer Relationship Management: Handle customer feedback and complaints, resolving issues to ensure high customer satisfaction.
- Regulatory Compliance: Ensure all products and sales activities comply with agricultural, environmental, and regional regulations.
- Sales volumes, value and growth rates
- Expansion of customer base - dealers and end users
- Gross margin %
- Business balance by sector - export, agriculture, contract manufacturing, garden centres, retail
- Product adoption rates - success of field trials/demo plots
- Education: Bachelor's degree in agriculture, Agronomy, or similar.
- Experience: 5-10 years of experience in sales and marketing, with at least 3 years in the agricultural, fertilizer, or agro-chemical industry.
- Technical Knowledge: Strong understanding of organic farming, soil science, crop nutrition, and sustainable agricultural practices.
- Skills: Excellent negotiation, communication, and interpersonal skills. Proficient in CRM tools and MS Office.
- Requirements: Valid driving license and willingness to travel as required.
Sales & Marketing Manager employer: Soilworx Natural Fertilisers
SoilWorx is an exceptional employer that champions sustainability and innovation in the agricultural sector. With a strong focus on employee development, we offer a collaborative work culture where your contributions directly impact the growth of organic farming solutions. Located in Ireland, our team enjoys the unique advantage of working with premium quality raw materials while being part of a respected company with over 40 years of experience in the agri-food industry, providing ample opportunities for professional growth and meaningful engagement in promoting eco-friendly practices.
Contact Detail:
Soilworx Natural Fertilisers Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with people in the agricultural sector. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your expertise! Create a personal brand on social media by sharing insights about organic farming and sustainable practices. This not only showcases your knowledge but also attracts potential employers who value your passion.
✨Tip Number 3
Don’t just apply, engage! When you find a role that excites you, reach out directly to the hiring manager or team members via LinkedIn. A friendly message expressing your interest can make you stand out from the crowd.
✨Tip Number 4
Keep it local! Check out our website for openings at SoilWorx. We’re all about supporting local talent, and applying through our site gives you a direct line to us. Let’s grow together!
We think you need these skills to ace Sales & Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales & Marketing Manager role. Highlight your experience in sales and marketing, especially in the agricultural sector. We want to see how your skills align with our mission at SoilWorx!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for sustainable farming solutions and how you can contribute to our growth. Be sure to mention any relevant experience with organic fertilisers or market strategies.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've driven sales growth or improved brand visibility in previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Soilworx Natural Fertilisers
✨Know Your Stuff
Make sure you brush up on your knowledge of organic farming, soil science, and crop nutrition. SoilWorx is all about sustainable solutions, so be ready to discuss how your experience aligns with their mission and how you can contribute to promoting their products.
✨Showcase Your Sales Skills
Prepare examples of how you've successfully driven sales growth in previous roles. Think about specific strategies you've implemented, particularly in the agricultural sector, and be ready to explain how you can apply those to help SoilWorx exceed its sales targets.
✨Demonstrate Your Marketing Savvy
SoilWorx is looking for someone who can develop and execute marketing strategies. Be prepared to discuss your experience with digital marketing, content creation, and managing social media presence. Bring ideas on how you could enhance their brand visibility and engage with customers effectively.
✨Build Rapport
Since this role involves managing relationships with dealers and distributors, practice your interpersonal skills. During the interview, focus on building a connection with the interviewers. Show enthusiasm for the role and the company’s vision, and don’t hesitate to ask insightful questions about their current strategies and challenges.
