At a Glance
- Tasks: Lead and scale marketing strategies for a pioneering brand in regenerative agriculture.
- Company: Soil Capital, a forward-thinking company dedicated to sustainability and farmer support.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team focused on collaboration, creativity, and driving meaningful change.
- Why this job: Make a real impact on food security and planetary health while leading innovative marketing initiatives.
- Qualifications: 8+ years in marketing, preferably in B2B or sustainability sectors, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an entrepreneurial and strategic Head of Marketing to lead and scale Soil Capital’s marketing function. This role is central to building our brand in the emerging regenerative agriculture market, driving growth, supporting sales, and contributing to the development of new products and offers. You will oversee brand strategy, communications, PR, demand generation, product marketing, and team management while working closely with Marguerite (Head of Sales) and Nathalie (CRO).
Key Responsibilities:
- Brand Strategy & Positioning: Own and lead the Soil Capital brand strategy, including positioning, messaging, visual identity, communications, and all elements of the marketing mix. Define and strengthen Soil Capital’s positioning in the emerging regenerative agriculture market. Ensure consistency and excellence across all brand assets, graphic design, website, content, and external communications. Develop the company’s value proposition, messaging framework, and key narratives for different audiences including the marketing mix of new products and services. Monitor competitors, customer feedback, and market trends to continuously refine Soil Capital’s positioning.
- Lead Generation and Engagement: Drive lead generation through multi-channel campaigns to support the sales pipeline. Build and execute demand generation strategies across digital marketing, content, events, partnerships, email campaigns, paid media, and social media. Work closely with sales to align campaigns with commercial priorities and pipeline objectives. Track marketing KPIs such as lead volume, conversion rates, pipeline contribution, customer acquisition cost, and ROI. Use data and performance insights to optimize campaigns and resource allocation.
- Product Marketing and Sales Support: Work closely with Marguerite, Head of Sales and Nathalie, CRO to support revenue growth initiatives. Create sales enablement materials including presentations, case studies, brochures, and product messaging. Support Nathalie in the development of new products from product definition to go-to-market plans and launches. Help define target audiences, buyer personas, and ideal customer profiles.
- Communications & PR: Lead public relations activities with the support of an external PR agency. Build Soil Capital’s thought leadership position through content, media opportunities, events, and speaking engagements. Oversee content strategy including website content, case studies, newsletters, customer stories, white papers, and social media. Manage external agencies, freelancers, and partners when relevant.
- Team Leadership: Manage and develop a team of 3–4 marketing professionals. Build a strong marketing culture focused on collaboration, creativity, speed, and accountability. Manage the marketing budget and prioritize investments across channels and initiatives. Ensure strong collaboration between marketing, sales, product, and our Management Team.
Qualifications:
- Minimum 8 years of experience in marketing, ideally in a fast-growing B2B environment such as SaaS companies.
- Experience within the sustainability, climate, agfood sector; Regen Ag is a plus.
- Strong strategic vision and proven experience positioning brands in emerging market segments.
- Experience managing marketing campaigns and generating qualified leads for sales teams.
- Experience managing PR initiatives and external agencies.
- Previous experience leading and developing teams.
- Hard Skills: strong strategic marketing and brand positioning capabilities; lead generation and campaign management; communications, content, and graphic design principles; creativity with ability to invent new formats (webinar series, content franchises, storytelling, etc.) that engage B2B audiences; ability to use data and KPIs to drive decision-making and measure impact; experience with CRM (HubSpot is a plus), marketing automation, and analytics tools.
- Soft Skills: entrepreneurial mindset with a proactive attitude; comfortable operating in a fast-paced environment; creative thinker with the ability to bring new ideas; results-oriented and data-driven; strong collaboration and communication skills; hands-on approach with strong execution capabilities.
Head of Marketing employer: Soil Capital
Soil Capital is an exceptional employer for those passionate about making a meaningful impact in the regenerative agriculture sector. With a strong commitment to sustainability and supporting farmers, we foster a collaborative and innovative work culture that encourages creativity and professional growth. Our team enjoys a dynamic environment where strategic marketing initiatives are not only valued but also play a crucial role in addressing global challenges such as food security and planetary health.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Soil Capital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Soil Capital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Soil Capital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Soil Capital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Soil Capital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Soil Capital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Soil Capital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Soil Capital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Soil Capital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Soil Capital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
