At a Glance
- Tasks: Lead and scale marketing strategies in the regenerative agriculture market.
- Company: Soil Capital, a mission-driven company focused on sustainability.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative culture that values creativity and accountability.
- Why this job: Make a real impact on food security and planetary health while leading a passionate team.
- Qualifications: 8+ years in marketing, preferably in B2B or sustainability sectors.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an entrepreneurial and strategic Head of Marketing to lead and scale Soil Capital’s marketing function. This role is central to building our brand in the emerging regenerative agriculture market, driving growth, supporting sales, and contributing to the development of new products and offers. You will oversee brand strategy, communications, PR, demand generation, product marketing, and team management while working closely with the Head of Sales and the CRO.
Key Responsibilities:
- Brand Strategy & Positioning: Own and lead the Soil Capital brand strategy, including positioning, messaging, visual identity, communications, and all elements of the marketing mix. Define and strengthen Soil Capital’s positioning in the emerging regenerative agriculture market. Ensure consistency and excellence across all brand assets, graphic design, website, content, and external communications. Develop the company’s value proposition, messaging framework, and key narratives for different audiences. Monitor competitors, customer feedback, and market trends to continuously refine Soil Capital’s positioning.
- Lead Generation and Engagement: Drive lead generation through multi-channel campaigns to support the sales pipeline. Build and execute demand generation strategies across digital marketing, content, events, partnerships, email campaigns, paid media, and social media. Work closely with sales to align campaigns with commercial priorities and pipeline objectives. Track marketing KPIs such as lead volume, conversion rates, pipeline contribution, customer acquisition cost, and ROI. Use data and performance insights to optimize campaigns and resource allocation.
- Product Marketing and Sales Support: Work closely with the Head of Sales and the CRO to support revenue growth initiatives. Create sales enablement materials including presentations, case studies, brochures, and product messaging. Support the development of new products from product definition to go-to-market plans and launches. Help define target audiences, buyer personas, and ideal customer profiles.
- Communications & PR: Lead public relations activities with the support of an external PR agency. Build Soil Capital’s thought leadership position through content, media opportunities, events, and speaking engagements. Oversee content strategy including website content, case studies, newsletters, customer stories, white papers, and social media. Manage external agencies, freelancers, and partners when relevant.
- Team Leadership: Manage and develop a team of 3–4 marketing professionals. Build a strong marketing culture focused on collaboration, creativity, speed, and accountability. Manage the marketing budget and prioritize investments across channels and initiatives. Ensure strong collaboration between marketing, sales, product, and our Management Team.
Qualifications:
- Minimum 8 years of experience in marketing, ideally in a fast-growing B2B environment such as SaaS companies.
- Experience within the sustainability, climate, agfood sector; Regen Ag is a plus.
- Strong strategic vision and proven experience positioning brands in emerging market segments.
- Experience managing marketing campaigns and generating qualified leads for sales teams.
- Experience managing PR initiatives and external agencies.
- Previous experience leading and developing teams.
- Hard Skills: strong strategic marketing and brand positioning capabilities; lead generation and campaign management; communications, content, and graphic design principles; creativity with ability to invent new formats that engage B2B audiences; ability to use data and KPIs to drive decision-making and measure impact; experience with CRM (HubSpot is a plus), marketing automation, and analytics tools.
- Soft Skills: entrepreneurial mindset with a proactive attitude; comfortable operating in a fast-paced environment; creative thinker with the ability to bring new ideas; results-oriented and data-driven; strong collaboration and communication skills; hands-on approach with strong execution capabilities.
Head of Marketing employer: Soil Capital
Soil Capital is an exceptional employer for those passionate about making a meaningful impact in the regenerative agriculture sector. With a strong commitment to sustainability and supporting farmers, we foster a collaborative and innovative work culture that encourages creativity and professional growth. Our team enjoys a dynamic environment where strategic marketing initiatives are at the forefront, providing ample opportunities to lead transformative projects that address critical global challenges.
