UK Agri-Food Sales Lead - Hybrid & Impact

Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe.

Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These businesses purchase regenerative units, acting as an incentive for farmers to measure and improve their agricultural practices.

Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices.

In the past ten years, Soil Capital has established itself as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes.

Role Purpose

We are looking for a UK Sales Manager to drive the development of our UK commercial activities within the Agri-food value chain and around it (water, financial services, etc). This is a hybrid role combining new business sales and hands-on account management, with a strong on-the-ground presence. You will be responsible for signing new commercial partnerships with UK merchants, traders, cooperatives and CPG corporates, while also managing and growing existing accounts through close field engagement, including launching and running local programmes. This role requires strong commercial acumen, relationship-building skills, and a solid understanding of UK agriculture.

Key Responsibilities

• Sales & Business Development
  • Identify, prospect and sign new commercial partnerships with:
  • UK agricultural merchants, traders and cooperatives
  • UK and international CPG corporates with UK supply chains
  • Own the full sales cycle: lead generation, pitching, negotiation and closing
  • Build and maintain a strong pipeline aligned with revenue targets
  • Represent Soil Capital at industry events, trade shows and partner meetings
• Account Management & Programme Delivery
  • Manage and grow a portfolio of UK accounts post-signature (Cefetra, Boortmalt, Oxbury...)
  • Launch and run programmes on the ground, working closely with partners and internal teams
  • Act as the main point of contact for UK partners, ensuring high satisfaction and long-term engagement
  • Identify upsell and expansion opportunities within existing accounts
• Market & Field Engagement
  • Maintain a strong field presence, including regular visits to partners and farms
  • Bring insights from the ground to inform product, commercial and go-to-market strategy
  • Contribute to the development of the UK market strategy alongside Nathalie, our CRO

Your profile

• Minimum 4-5 years of experience in:
• Sales, business development or commercial roles
• Agri-food, agriculture, commodities, sustainability, or related sectors
• Strong sales and negotiation skills, with a track record of closing B2B deals
• Solid account management capabilities and relationship-building skills
• Ability to operate autonomously while collaborating closely with a broader team
• Entrepreneurial mindset and strong ownership mentality
• Comfortable in a hybrid role blending office, field and client meetings
• Pragmatic, hands-on and results-driven
• Strong interpersonal skills and ability to build trust across diverse stakeholders

Agricultural Knowledge

• Good understanding of UK agriculture, including:
• Farming systems and supply chains
• Merchants, traders, cooperatives and processors
• Ability to engage credibly with agricultural stakeholders on the ground

What We Offer

• Flexible holidays policy: Take the holidays you need, while coordinating with your team and respecting the demands of your role.
• Health insurance
• Team incentive bonus: Based on your total salary package.
• Flexible remote work: You can work remotely 2 days per week, with flexibility, provided you coordinate with your colleagues.
• Company events and travels: Join quarterly company events and visit our offices in Louvain-la-Neuve (HQ, Belgium) and Paris (FR).

Soil Capital is an equal opportunity employer. We encourage applications from all candidates who meet the job requirements, regardless of their race, colour, religion, sex, sexual orientation, age, or disability.

Our recruitment process

In order to find the perfect match, we have set up a comprehensive hiring process to give you the opportunity to get to know all the key contributors to the role. Between each step, you'll always receive feedback:

• People interview (30 min) with Charlotte, People Specialist, to get to know you more
• Hiring lead interview (45 min) with Nathalie (Chief Revenue Officer) to go much more in depth into the role
• Technical interview (1 hour) with Andrew (Chief Impact Officer) and Marguerite (Head of Corporate Sales) to evaluate the technical aspects - you will receive more details during the interviews
• Last interview (15 min) with Alejandro (Chief Financial Officer)

Be part of a supportive, dynamic team that celebrates successes together and works toward a shared mission of transforming the future of agriculture!