At a Glance
- Tasks: Lead and execute global membership strategies across assigned Houses, driving retention and engagement.
- Company: Join the vibrant Soho House team, known for its unique culture and community.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for personal growth.
- Other info: Dynamic role with opportunities for career advancement in a creative environment.
- Why this job: Make a real impact on membership experiences while collaborating with diverse teams.
- Qualifications: Experience in strategy execution and strong data analysis skills are essential.
The predicted salary is between 60750 - 74250 £ per year.
The Role
The Membership Strategy Manager is responsible for delivering Soho House's global membership strategy across a set of key Houses, translating centrally designed frameworks into locally relevant plans that protect and grow membership revenue.
Houses and areas of focus are assigned by the Global Membership Strategy Manager and Chief Membership Officer according to what the role's base geography allows, and may change over time in line with business need.
Reporting to the Global Membership Strategy Manager, the role takes agreed global strategy - across retention and engagement, intakes and applications, and new House openings - and leads its execution across its assigned Houses in partnership with the Regional Membership Director, House Membership teams and the Soho Support Member Success function.
The role is the strategic link between global strategy and local delivery.
It applies global frameworks to the specific conditions of its assigned Houses, manages the data and performance cycle behind each initiative, and feeds on-the-ground insight, barriers and opportunities back into global planning.
The role is responsible for the delivery and success of membership strategy across its assigned Houses.
Accountability for regional membership performance sits with the Regional Membership Director and their teams.
- Key Accountabilities
- Delivery of Global Strategy Across Assigned Houses
- Take agreed global membership initiatives and objectives and lead their delivery across its assigned Houses, translating global frameworks into practical local plans with membership and operations teams.
- Prioritise and sequence global initiatives according to House-level risk, opportunity and operational capacity
- Feed on-the-ground insight, local nuance and delivery barriers back into global strategy development.
- Act as the primary point of contact across its assigned Houses for global membership strategy, ensuring House teams understand what is being asked of them and why.
- Retention, Churn & Engagement
- Deliver its assigned Houses' contribution to the global membership retention target.
- Localised: design and run churn toolboxes that reduce churn among high-risk member groups across its assigned Houses, tracking and evolving these approaches as performance data emerges.
- Centralised: drive engagement against the globally defined attrition indicators, closing the gap between local execution and target.
- Data: manage pre and post-initiative data for its assigned Houses, adjusting continually with local teams to protect the retention goal.
- Strengthen onboarding and first-three-year engagement across its assigned Houses, using behavioural insight to intervene at the highest-risk stages of membership.
Partner with the Data Team and the Soho Support Member Success function so that proactive intervention is targeted where it delivers the greatest impact across its assigned Houses.
- Intakes & Applications
- Partner with local teams to track and deliver budgeted intakes for its assigned Houses, de-risking revenue shortfall from missed intake targets.
- Leverage seasonality and local cultural calendars to maximise application volumes.
- Execute acquisition strategies that deliver the required Every House mix across its assigned Houses.
- Run scenario-based local offers, adapting approaches proven elsewhere in the group.
- Identify emerging risk to intake or revenue early and escalation to the Membership Strategy Manager (Global) with a recommended recovery plan.
- New Openings & Hypercare
- Apply the global opening framework to pre-opening acquisition and membership success planning for openings within its assigned Houses.
- Lead membership-side opening implementation and hypercare across its assigned Houses.
- Partner with pre-opening, marketing and House teams so that application, intake and early engagement targets are met at opening.
- Capture what worked and what did not at each opening and feed it back into the global opening playbook.
- Data, Insight & Performance
- Track and report performance across its assigned Houses, spanning onboarding, engagement, retention, renewals, applications and intakes.
- Translate House-level data into clear, commercially focused recommendations for both local teams and global strategy.
- Partner with the Data Team on member segmentation and predictive churn models, ensuring local nuance is reflected.
- Present regional performance and recommendations to senior stakeholders.
- Partnership & Cross-Functional Working
- Partner with the Regional Membership Director, who holds accountability for regional membership performance, to ensure strategy is delivered effectively across its assigned Houses.
- Work with House Membership teams, Member Relations, Operations, Marketing, Communications and Digital to remove barriers to retention and acquisition across its assigned Houses.
- Provide clear prioritisation and targeting guidance so House teams can execute global initiatives consistently.
- Act as escalation
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Membership Strategy Manager in London employer: sohohouseco
Soho House is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Regional Director, you will benefit from extensive growth opportunities within a dynamic environment, while enjoying the unique advantage of working in iconic locations across the UK and Europe, all dedicated to delivering outstanding guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Membership Strategy Manager in London
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We think you need these skills to ace Membership Strategy Manager in London
Some tips for your application 🫡
Show Your Problem-Solving Skills:In management consulting, it's all about problem-solving—so make sure your CV highlights your analytical and critical thinking skills. Include examples from your studies or previous roles where you tackled complex issues or came up with innovative solutions. Quantify your achievements whenever possible to demonstrate your impact!
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How to prepare for a job interview at sohohouseco
✨Master the Case Study Game
In management consulting, case study interviews are all the rage. Make sure to practice structuring your thoughts and analysing data on the fly. Use resources like example case studies to get comfortable with frameworks and solutions. Remember, it’s not just about getting the right answer but showcasing your thought process, so talk us through your reasoning!
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As this is a full-time role, we want to see your potential as a seasoned consultant. Be ready to discuss experiences where you've led a project or a team. Think about times you've influenced decisions or navigated challenges—this is your chance to show how you can thrive in a fast-paced, collaborative environment.
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We’re not just looking for brains; we want to see if you vibe with our company culture at sohohouseco. Prepare to share how your values align with ours. Have a think about what makes a great team environment for you and how you can contribute to that. A good cultural fit goes a long way in management consulting!
