The RoleWe are looking for a Design Director to lead the Soho Home Design team and drive the creative direction, quality, and delivery of our product collections across Furniture, Upholstery, Lighting, Mirrors, Décor and Textiles.Working closely with the Chief Creative Officer, this role will translate the overarching creative vision for Soho Home into a clear, ownable and commercially relevant product direction - ensuring every collection feels distinctive & cohesive to Soho Home.The Design Director will provide strong creative leadership to the Design team, while bringing pace and consistency to the journey from concept through to sketching, development and finalisation.This is a highly collaborative role, working closely with Product Operations, NPD, QC, to ensure the creative ambition is delivered through to production.Key Responsibilities..Creative LeadershipWork closely with the Chief Creative Officer to define and evolve the creative direction for Soho Home across each season.Translate the wider Soho Home creative vision into clear product and category direction for the Design team.Maintain a strong and consistent creative point of view across all categories and seasons.Ensure collections feel considered as a whole, with a clear balance of statement pieces, core products and commercial opportunities.Push the team to develop products with a strong design narrative, whilst maintaining the quality, craftsmanship and functionality expected of Soho Home.Identify opportunities for new design directions, materials, techniques, collaborations and categories.Ensure Soho Home continues to feel culturally relevant and creatively progressive without losing its established design language.Line Planning & Seasonal DirectionEstablish clear category direction, product briefs and creative priorities before design work begins.Ensure the Design team is working against an agreed line plan, with clarity on what needs to be designed, why and by when.Balance creative ambition with commercial, production and capacity considerations.Review collections holistically throughout the season to identify gaps, duplication or opportunities.Lead seasonal sketch reviews and ensure designs are developed against the agreed creative and line-plan direction.Ensure the team maintains momentum from initial concept through to finalisation.Design Team LeadershipLead, inspire and develop the Soho Home Design team, creating a high-performing and collaborative creative culture.Set clear expectations around quality, output, deadlines and ownership.Allocate design work effectively across the team, taking into
Design Director, Soho Home in London employer: sohohouseco
Soho House is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Regional Director, you will benefit from extensive growth opportunities within a dynamic environment, while enjoying the unique advantage of working in iconic locations across the UK and Europe, all dedicated to delivering outstanding guest experiences.
