Communications Manager: Marketing

The Communications Manager: Marketing sits within the Communications team, leading marketing delivery across Soho Theatre’s programme. The role combines strategic planning with hands-on delivery, ensuring campaigns are integrated, audience-focused and commercially effective.

Job Outline

• Strategic Planning
  • Lead the planning and delivery of marketing activity across Soho Theatre’s programme, ensuring campaigns are aligned with organisational priorities.
  • Manage the annual marketing output across both venues, balancing priorities across multiple shows and projects.
  • Work with senior colleagues to agree and manage box office targets and campaign budgets.
  • Collaborate with ticketing, sales, digital and press teams to support audience development and income generation.
  • Use audience insight and ticketing data to inform strategy and optimise performance.
  • Monitor and evaluate campaign performance, applying learning to future campaigns.
• Campaign Management
  • Devise and deliver creative, integrated marketing campaigns in alignment with the wider communications team (Digital, Press, Ticketing and Graphic Design).
  • Lead campaign planning and delivery for priority shows, with a particular focus on theatre productions.
  • Oversee day-to-day campaign delivery across paid, CRM, partner and in-venue channels.
  • Ensure alignment between marketing, digital content, press activity and audience communications.
  • Oversee the production of marketing materials including copywriting, design and print outputs.
  • Manage relationships with external agencies and freelancers including designers, photographers and media partners.
  • Support visiting companies, artists and promoters to deliver campaigns in line with Soho Theatre’s brand.
  • Identify and grow target audiences, including new and under-represented groups.
  • Lead audience segmentation and targeted email campaigns using CRM systems.
  • Work with digital and ticketing teams to analyse campaign performance and optimise future activity.
• Team Leadership
  • Line manage Communications Officers (Marketing), supporting performance, development and day-to-day delivery.
  • Delegate workloads and manage priorities across campaigns and team members.
  • Foster a collaborative and high-performing team culture.
  • Support training and development for the marketing team and freelancers.
• General Responsibilities
  • Work collaboratively across Soho Theatre to maximise audiences, engagement and income.
  • Support the delivery of Soho Theatre’s business plan and organisational objectives.
  • Ensure consistency of brand and messaging across all marketing activity.
  • Represent Soho Theatre with external partners, artists and stakeholders where required.
  • Take an active role in first nights, press nights and key events.
  • Champion equality, diversity, inclusion and access across all marketing activity.
  • Ensure effective reporting, administration and communication across the team.

How This Role Contributes

• Drives audience growth and ticket income across Soho Theatre’s programme.
• Delivers high-impact, integrated marketing campaigns across multiple artforms.
• Strengthens Soho Theatre’s brand profile and audience engagement.
• Supports commercial decision-making through campaign insight and performance analysis.
• Builds strong relationships across internal teams, artists and external partners.