Membership Sales Manager

This job is with Soho House, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

The role of the Membership Sales Manager is to identify Soho House’s highest-value members, build a connection, and bring them in. There are two key skills to the role, and you must be able to move fluidly between them:

• Structured, disciplined pipeline management, with a focus on maintaining momentum, cadence and ensuring that no opportunity is lost to a lack of process.
• Building authentic, unhurried relationships with high-net-worth individuals who are experienced with premium products and have high expectations of the people who approach them.

The Membership Sales Managers work as part of a collaborative team with a shared goal and a shared pipeline. Experience working within a structured CRM and funnel system to support the efforts of the team as a whole is essential.

Main Duties:

• Sales and Pipeline Management: Own and manage a rolling pipeline of qualified prospects, maintaining full visibility across every stage from first contact to close.
• Replenish your pipeline weekly to ensure a steady cadence of outreach, meeting and conversion.
• Draw prospects both from an internal funnel and a personal network of high-net-worth individuals suited to Soho Houses Premium Membership.
• Drive the quality of the pipeline and subsequent membership growth by ensuring the community maintains a strong, vibrant and diverse membership base.
• Qualify prospects rigorously against membership criteria at each stage before progressing, ensuring the integrity of the funnel and the quality of the conversions.
• Conduct a minimum of 20 prospect meetings via phone, video or in person per week, maintaining a consistent and disciplined outreach cadence.
• Lead all sales conversations with confidence and authority, representing Soho House knowledgably and tailoring the positioning for each individual prospect.
• Be prepared to run sales conversations that are personal and tailored to sophisticated prospects who recognise a script.
• Represent Soho House with the credibility and ease that is reflective of your audience.
• Handle objections confidently, and bring every interaction to a clear conclusion.
• Attend Soho House’s specially curated events to build authentic relationships with prospects quickly and introduce them naturally into the pipeline.
• Target a conversion rate of 15% from meeting to sale, achieve 150 new member sales per rolling year.
• Complete a clean handoff to the Account Management team within 48 hours of every sale - warm introduction, member profile, any context relevant to onboarding.
• Work closely with the sales team as a unit to create a strong conversion rate and a diverse, informed and interesting membership base that is reflective of Soho House values.