At a Glance
- Tasks: Lead global brand partnerships and drive revenue growth for Soho House.
- Company: Join a prestigious hospitality brand known for its unique culture and luxury experiences.
- Benefits: Enjoy competitive pay, health perks, discounts, and opportunities for personal growth.
- Other info: Be part of a vibrant team with exciting events and continuous training.
- Why this job: Make an impact by connecting with top global brands in a dynamic environment.
- Qualifications: 10+ years in brand relations with strong sales and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
The Role..
The Global Brand Relations Director will own and grow Soho House's relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events.
This role will serve as the senior global lead for the company's top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth.
The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally.
Main Duties...
- Global Brand Partnership Leadership
- Act as the senior global relationship lead for Soho House's top 50 highest-spending corporate partners.
- Develop and execute strategic growth plans for each account to increase annual spend and partnership value.
- Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams.
- Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands.
- Identify opportunities to expand partnerships across multiple Soho House business lines and regions.
- Create bespoke partnership solutions that deliver mutual commercial and brand value.
- Revenue Growth & Commercial Performance
- Own revenue targets across the global corporate partnerships portfolio.
- Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners.
• Proactively identify and convert new revenue opportunities across
- Private hire and events
- Bedrooms and group bookings
- Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts.
- Develop pipeline visibility and forecasting across all major accounts.
- Cross-Functional Leadership
- Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams.
- Ensure alignment between global commercial priorities and local execution.
- Create a consistent approach to managing strategic accounts across all regions.
- Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands.
- Drive collaboration between teams to maximise commercial outcomes and client satisfaction.
- Global Systems, Reporting & Performance Management
- Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend.
- Develop dashboards and reporting tools to monitor performance across all Houses globally.
- Establish clear KPIs for account growth, retention, client engagement, and revenue generation.
- Provide regular (weekly) reporting and insights to executive leadership.
- Use data and client insights to inform growth strategies and resource allocation.
- Client Experience & Service Excellence
- Champion a best-in-class global client experience across every touchpoint.
- Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands.
- Ensure consistency of service standards across all locations.
- Act as an escalation point for key partner relationships.
- Continuously gather feedback and identify opportunities to improve the partner experience.
- Executive Stakeholder Management
- Build meaningful relationships between Soho House leadership and senior executives within partner organisations.
- Facilitate introductions, networking opportunities, and strategic engagements.
- Coordinate executive-level meetings, events, and relationship-building initiatives.
- Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value.
- Partner closely with the Global Revenue and Bedroom Director on key initiatives
- Strategic Development
- Identify emerging industries, sectors, and brands that align with Soho House's cultural positioning.
- Evaluate new partnership models and revenue streams.
- Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement.
- Establish Soho House as one of the world's most sought-after hospitality and cultural partners for global brands.
- Must Haves
- Global Brand Relationships
- Extensive experience managing global strategic accounts and multinational corporate brand partnerships.
- Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors.
- Proven ability to build and maintain relationships with C-suite and senior marketing decision-makers internationally.
- Commercial Leadership & Sales Excellence
- Proven history of generating significant commercial revenue and exceeding ambitious sales targets.
- Experience owning and growing a high-value client portfolio.
- Strong negotiation and deal-making capabilities.
- Experience managing large budgets, revenue forecasts, and commercial performance metrics.
- Entrepreneurial Mindset
- Demonstrated ability to build, scale, and grow a business function, vertical, or client portfolio.
- Comfortable operating in a fast-moving, entrepreneurial environment.
- Ability to identify untapped opportunities and convert them into scalable revenue streams.
- Strategic thinker with a hands-on approach to execution.
- Strong sense of ownership, accountability, and commercial ambition.
- Understand instinctively Soho House and its brand value and unique ability to partner on a global scale with some of the world’s most premium brands.
- Deep appreciation of the Soho House brand DNA, member experience, and cultural positioning.
Experience Required
- 10+ years in corporate brand relations, luxury hospitality, experiential marketing, media, entertainment, lifestyle, or adjacent industries.
- Experience working with premium, luxury, or membership-based brands.
- International business development experience across North America, Europe, the Middle East, and Asia-Pacific.
- Existing high level executive network within creative industries, entertainment, fashion, technology, media, and luxury sectors.
- Experience working directly with founders, executive leadership teams, and boards.
- Strong understanding of the intersection between hospitality, culture, community, and commerce.
Benefits…
Soho House offers competitive compensation packages that feature global benefits and perks.
Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
- Annual Every House Membership
- 50% off Food & Drink, 7 days a week
- Staff Room Rates
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy on Fridays
- Season Ticket Loan
- Christmas Office Closure
- In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
- Free Counselling Sessions
- Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
- Continuous training to develop yourself personally and professionally
- Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
- Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
Global Brand Relations Director in London employer: Soho House
Soho House in Manchester is an exceptional employer, offering a vibrant work culture where creativity and service excellence thrive. With benefits like weekly pay, health plans, and ongoing training opportunities, employees are encouraged to grow their skills and advance their careers while enjoying the unique atmosphere of one of the city's most stylish venues.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Relations Director in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Soho House!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Global Brand Relations Director position at Soho House via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Global Brand Relations Director in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Soho House.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Soho House’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Soho House
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Soho House. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Soho House. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Soho House.
