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- Tasks: Lead global CRM campaigns, optimise member communications, and enhance engagement through data-driven strategies.
- Company: Join the vibrant Soho House team, known for its innovative approach to member experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on member engagement while working with cutting-edge technology and creative teams.
- Qualifications: Experience in CRM platforms, strong data skills, and proficiency in HTML/CSS required.
- Other info: Fast-paced environment with collaborative culture and exciting career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Global CRM Manager, Lifecycle and Automation is responsible for the execution and optimisation of Soho House's multi-channel member communications strategy to deepen engagement, increase retention, and drive revenue. You'll work alongside a team of CRM Executives, ensuring the seamless build, deployment, and optimisation of global campaigns across email, push, and in-app messaging. This role blends technical execution with strategic thinking — leveraging data, AI tools, and automation to create highly personalized, scalable, and efficient communications that reflect Soho House's brand values and business goals.
A successful candidate will be a strategic thinker and team player with hands-on experience in CRM platforms, email marketing, and consumer segmentation. A proactive self-starter, they must thrive in a fast-paced environment and be up for getting stuck in. Partnership and collaboration across multiple departments is crucial to manage stakeholders across teams and time zones to deliver projects on deadline.
Reporting to the Global Director of Digital Marketing, you will be part of the Global Marketing and Communications team, working collaboratively with teams across Membership, Digital, and regional markets to ensure that all communications are relevant, timely, and insight-driven.
Main duties:
- Campaign and journey execution: Contribute to the end-to-end technical delivery of the global marketing calendar. Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud, ensuring timely and accurate delivery.
- Segmentation and personalization: Collaborate with Data and Membership teams to identify target audiences, segment lists, and implement personalized messaging strategies to maximize engagement and conversion rates.
- Testing and optimisation: Implement a test and learn roadmap to continuously optimise performance. Recommend strategies to improve engagement across digital communications channels.
- HTML and CSS development: Leverage your proficiency in HTML and CSS to code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system.
- Quality assurance: Ensure testing and troubleshooting of campaigns across various devices and platforms to ensure content is pixel-perfect and is optimized for rendering and functionality.
- Analytics and reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns and drive continuous improvement.
- Project management: Prioritise workload and workflow to handle a high volume of campaigns with a keen attention to detail and accuracy, while proactively advancing lifecycle and personalisation projects with experience in optimising workflows and/or workflow automation.
- Regionalisation: Support in managing the translations process for all global campaigns.
Requirements:
- Strong hands-on background in Salesforce Marketing Cloud or similar platform, demonstrating deep technical expertise.
- Advanced data fluency, with the ability to understand, interpret, derive actionable insights and effectively communicate learnings with a wide variety of internal stakeholder audiences.
- Experience optimising workflows via AI integration.
- Excellent organizational skills and ability to manage multiple projects simultaneously.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Strong HTML and CSS skills.
- Proficiency in Salesforce Marketing Cloud strongly preferred, including Journey Builder and dynamic content creation.
- Knowledge of email and push notification best practices, trends, and regulations.
- Comfort with digital collaboration via G Suite or similar.
- Good knowledge of global data governance such as GDPR and best practices.
Global CRM Manager, Lifecycle and Automation in London employer: Soho House & Co
Contact Detail:
Soho House & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM Manager, Lifecycle and Automation in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects, campaigns, and any cool automation you've implemented. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and marketing strategies. Think about how you can highlight your experience with Salesforce Marketing Cloud and your ability to optimise workflows using data.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Global CRM Manager, Lifecycle and Automation in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global CRM Manager role. Highlight your experience with Salesforce Marketing Cloud and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Show Off Your Technical Skills: Don’t shy away from showcasing your HTML and CSS expertise. If you’ve coded custom email templates or optimised workflows, let us know! We love seeing candidates who can blend technical know-how with strategic thinking.
Be Data-Driven: Since this role involves a lot of analytics, share examples of how you've used data to drive campaign success in the past. We’re looking for someone who can interpret metrics and turn them into actionable insights.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Soho House & Co
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Salesforce Marketing Cloud and similar platforms. Be ready to discuss specific features, like Journey Builder and dynamic content creation, and how you've used them in past roles. This will show that you're not just familiar with the tools but can leverage them effectively.
✨Showcase Your Data Skills
Prepare to talk about your experience with data fluency. Think of examples where you've interpreted data to drive campaign decisions or improve engagement. Being able to communicate actionable insights clearly will impress the interviewers and demonstrate your strategic thinking.
✨Demonstrate Your Project Management Prowess
Since this role involves managing multiple campaigns simultaneously, be ready to share how you've prioritised workloads in the past. Discuss any tools or methods you use to stay organised and ensure timely delivery, as this will highlight your ability to thrive in a fast-paced environment.
✨Emphasise Collaboration and Communication
This position requires working across various teams, so be prepared to give examples of successful collaborations. Talk about how you've managed stakeholder expectations and communicated effectively with cross-functional teams, especially in a global context. This will show that you're a team player who can navigate complex environments.
