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- Tasks: Lead a team to create engaging multi-channel member communications and optimise campaigns.
- Company: Join Soho House, a global hospitality brand known for its vibrant community and unique experiences.
- Benefits: Enjoy a full-time role with opportunities for growth, collaboration, and creativity in a dynamic environment.
- Why this job: Be part of a fast-paced team that values innovation and personalisation in member engagement.
- Qualifications: Experience in CRM platforms, email marketing, and strong HTML/CSS skills are essential.
- Other info: Work closely with diverse teams across the globe and make a real impact on member retention.
The predicted salary is between 42000 - 84000 £ per year.
The Role…
The Global CRM Manager will oversee the development and optimisation of our multi-channel member communications to drive member engagement, retention, and revenue growth. You will manage a team of CRM Execs, with whom you will own the end-to-end build and deployment of the global communications calendar across multiple products and markets within our portfolio, leveraging data to create personalised campaigns that align with the Soho House brand values and business goals.
The Role…
The Global CRM Manager will oversee the development and optimisation of our multi-channel member communications to drive member engagement, retention, and revenue growth. You will manage a team of CRM Execs, with whom you will own the end-to-end build and deployment of the global communications calendar across multiple products and markets within our portfolio, leveraging data to create personalised campaigns that align with the Soho House brand values and business goals.
A successful Global CRM Manager will be a strategic thinker and team player with hands-on experience in CRM platforms, email marketing, and consumer segmentation. A proactive self-starter, they must thrive in a fast-paced environment and be up for getting stuck in. Partnership and collaboration across multiple departments is crucial to manage stakeholders across teams and time zones to deliver projects on deadline.
Reporting to the Global Director of Digital Marketing, you will be part of the Global Marketing and Communications team working across functions, teams and brands as well as understanding how these interact and work with the rest of the Soho House Group.
Main duties…
- Campaign execution: Own the end-to-end technical delivery of the global marketing calendar. Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud, ensuring timely and accurate delivery
- Segmentation and personalization: Collaborate with Marketing, Membership and Digital teams to identify target audiences, segment lists, and implement personalized messaging strategies to maximize engagement and conversion rates
- Testing and optimisation: Implement a test and learn roadmap to continuously optimise performance. Recommend strategies to improve engagement across digital communications channels
- HTML and CSS development: Leverage your proficiency in HTML and CSS to code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system
- Quality assurance: Ensure testing and troubleshooting of campaigns across various devices and platforms to ensure content is pixel-perfect and is optimized for rendering and functionality
- Analytics and reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns and drive continuous improvement
- Project management: Prioritise and guide the team’s workload and workflow to handle a high volume of campaigns simultaneously while maintaining a keen attention to detail and accuracy
- Regionalisation: Support in managing the translations process for all global campaigns
Requirements
- Manager-level experience, with strong hands-on background in Salesforce Marketing Cloud or similar platform, demonstrating deep technical expertise
- Advanced data fluency, with the ability to understand, interpret, derive actionable insights and effectively communicate learning with a wide variety of internal stakeholder audiences
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- Strong HTML and CSS skills
- Proficiency in Salesforce Marketing Cloud strongly preferred, including Journey Builder and dynamic content creation
- Knowledge of email and push notification best practices, trends, and regulations
- Comfort with digital collaboration via G Suite or similar
- Experience optimising workflows via AI integration a plus
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Other
-
Industries
Hospitality
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Global CRM Manager employer: Soho House & Co
Contact Detail:
Soho House & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM Manager
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and dynamic content creation. Having hands-on experience with this platform will give you a significant edge during the interview process.
✨Tip Number 2
Showcase your ability to analyse data and derive actionable insights. Prepare examples of how you've used data to optimise campaigns in the past, as this is crucial for the role.
✨Tip Number 3
Highlight your project management skills by discussing how you've successfully managed multiple campaigns simultaneously. Be ready to share specific tools or methods you use to stay organised.
✨Tip Number 4
Demonstrate your collaboration skills by preparing examples of how you've worked with cross-functional teams. This role requires strong communication, so be ready to discuss how you manage stakeholder relationships.
We think you need these skills to ace Global CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, email marketing, and data analysis. Use specific examples that demonstrate your ability to drive engagement and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the Soho House brand. Discuss how your skills in Salesforce Marketing Cloud and your experience with multi-channel communications align with the job requirements.
Showcase Technical Skills: Emphasise your proficiency in HTML and CSS, as well as your experience with campaign testing and optimisation. Provide examples of how you've successfully implemented these skills in previous roles.
Highlight Team Collaboration: Since the role requires collaboration across multiple departments, include examples of how you've effectively worked with cross-functional teams in the past. This will demonstrate your ability to manage stakeholders and deliver projects on time.
How to prepare for a job interview at Soho House & Co
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with CRM platforms, especially Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed and the results achieved through your strategies.
✨Demonstrate Data Fluency
Since the role requires advanced data fluency, come ready to explain how you've used data to drive decisions in past roles. Share examples of how you interpreted data to create personalised campaigns that boosted engagement.
✨Emphasise Team Collaboration
This position involves working across multiple departments, so be sure to illustrate your ability to collaborate effectively. Share experiences where you successfully partnered with other teams to deliver projects on time.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your HTML and CSS skills. Be ready to discuss how you've used these skills in previous campaigns, including any challenges you faced and how you overcame them.
