At a Glance
- Tasks: Lead paid media strategy and drive growth across multiple channels.
- Company: Dynamic marketing agency focused on innovative growth solutions.
- Benefits: Competitive salary, flexible hours, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to mentor and grow your career.
- Why this job: Make a real impact by shaping growth strategies and leading high-performing teams.
- Qualifications: 5+ years in paid media with strong B2B lead generation skills.
The predicted salary is between 59400 - 72600 £ per year.
Role Summary
We are seeking a Senior Growth Lead / Lead Paid Media Strategist to own paid media strategy, growth planning, campaign performance, and client relationships.
This is not a task-focused PPC role.
The ideal candidate can diagnose performance issues, identify growth opportunities, explain root causes, and confidently recommend strategic actions.
The role requires a business-minded leader who is accountable for outcomes across paid media, lead quality, pipeline growth, CRO, and revenue performance.
You will serve as the strategic lead, supported by PPC execution and AI/automation specialists.
Key Responsibilities
- Paid Media Strategy & Growth
- Own paid media strategy across Google Ads, Meta Ads, Linked In Ads, and other channels.
- Translate business goals into budgets, channel plans, testing roadmaps, and growth strategies.
- Lead demand generation, lead generation, retargeting, and conversion optimization initiatives.
- Recommend what to launch, pause, scale, or improve.
- Revenue & Pipeline Ownership
- Manage performance against KPIs such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.
- Ensure campaigns drive measurable business outcomes.
- Identify gaps impacting lead quality, sales conversion, and revenue growth.
- Strategic Growth Analysis
- Conduct account audits and identify growth constraints.
- Diagnose issues across targeting, messaging, creative, landing pages, sales process, attribution, and positioning.
- Prioritize recommendations based on business impact.
- Forecasting & Budget Planning
- Build forecasts and budget scenarios tied to pipeline, revenue, CAC, and ROAS.
- Estimate the impact of spend, channel mix, and conversion rate changes.
- Campaign Oversight & CRO
- Oversee campaign structure, targeting, messaging, creative, and testing.
- Optimize landing pages, offers, forms, and conversion funnels.
- Guide PPC teams and ensure execution aligns with strategy.
- Analytics & Attribution
- Use GA4, CRM data, Hub Spot, attribution models, and reporting tools to evaluate performance.
- Connect campaign results to pipeline and revenue outcomes.
- Deliver clear, actionable insights to clients.
- Client & Team Leadership
- Lead strategy discussions with executives, founders, and marketing leaders.
- Build trusted advisor relationships and challenge assumptions when needed.
- Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client goals.
- Travel within the U. S. as needed.
- Required Skills
- 5+ years in paid media, growth marketing, performance marketing, or demand generation.
- Strong experience with Google Ads and Meta Ads; Linked In Ads preferred.
- Expertise in B2B lead generation, CRO, funnel optimization, and attribution.
- Proficiency with GA4, CRM platforms, Hub Spot, conversion tracking, and reporting.
- Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue.
- Experience with forecasting, budget planning, and growth modeling.
- Strong client-facing communication and strategic consulting skills.
- Agency experience preferred.
- Experience using AI tools to improve marketing workflows.
- Comfortable leading offshore teams and collaborating across functions.
- U. S.-based preferred, or able to work U. S. business hours and travel as needed.
Growth Lead / Lead Paid Media Strategist in London employer: SOHO Dragon
As a Senior Growth Lead / Lead Paid Media Strategist, you will thrive in a dynamic and innovative environment that prioritises strategic thinking and impactful results. Our company fosters a collaborative culture where your expertise in paid media will be valued, offering ample opportunities for professional growth and development. With a focus on meaningful client relationships and a commitment to excellence, we provide a supportive atmosphere that encourages creativity and accountability, making us an exceptional employer in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead / Lead Paid Media Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SOHO Dragon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SOHO Dragon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SOHO Dragon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SOHO Dragon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead / Lead Paid Media Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SOHO Dragon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SOHO Dragon:Show us that you’ve done your homework! In your application, briefly mention what you admire about SOHO Dragon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SOHO Dragon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SOHO Dragon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SOHO Dragon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
