Marketing Manager – Public Sector in London

We’re looking for a Public Sector Marketing Manager to lead marketing for our Public Sector business, shaping how we show up in the market and driving measurable commercial outcomes. This is a role with joint accountability across brand and go-to-market: you’ll report to our CMO (overall brand positioning) and our Public Sector Director (propositions and operation of our Public Sector GTM). You’ll set the Public Sector marketing strategy and lead its delivery across digital, account-based marketing, events and content.

You’re equally happy rolling up your sleeves to execute, as you are to set strategy – you enjoy seeing things through from idea to outcome. You’ll bring strong Public Sector marketing experience and an instinct for what resonates with senior government, arms‑length bodies and wider public sector decision-makers. You’ll translate market insight into clear plans, prioritise ruthlessly, and build alignment with stakeholders across the business. We’re looking for someone who is commercially minded, highly organised, and confident owning their work from brief to results.

The role

• Own and deliver the Public Sector marketing plan: objectives, target audiences, messaging, channel strategy, and quarterly priorities—aligned to our GTM growth plan and brand positioning.
• Lead and run integrated, multi‑channel campaigns (owned and partnered) across email, LinkedIn, paid media and web—setting briefs, executing, and ensuring consistent quality and brand alignment.
• Support and help deliver Account‑Based Marketing (ABM) initiatives for priority accounts, aligning closely with GTM plans.
• Translate Public Sector strategy and proposition priorities into clear, focused programmes that drive awareness, engagement and pipeline.
• Define success measures and KPIs (e.g., awareness, engagement, account progression and pipeline contribution); regularly report insights and recommendations to senior stakeholders.
• Continuously refine targeting, messaging and channel mix—using performance data and market feedback to prioritise investment and improve return on effort and spend.

Events

• Own the Public Sector events strategy (sponsored and owned): jointly deciding where and how we show up.
• Lead delivery of key flagship moments (events, roundtables and webinars), setting clear objectives, managing budgets and stakeholders, and ensuring high‑quality execution.
• Develop and deliver a structured follow‑up approaches for event and ABM‑generated leads, ensuring proper tracking and nurturing through the CRM.
• Build and own a forward‑looking content pipeline that shapes compelling narratives and directly fuels growth across public sector.
• Partner with the GTM team, Content Manager and Designer to produce high‑quality, on‑brand materials that power campaigns and drive sector growth.
• Develop and refine sector‑specific messaging with the GTM leads that resonates with senior government audiences.
• Ensure consistency and clarity of brand voice across all digital and offline channels.

Experience and qualifications

• Solid experience in a Public Sector marketing role, ideally within consultancy services.
• Deep understanding of Public Sector buyers, routes to market and purchasing context, with a point of view on what effective Public Sector marketing looks like.
• A track record of leading the full marketing lifecycle, from strategy and planning through to hands‑on execution and performance analysis.
• Strong experience leading and executing integrated digital campaigns across multiple channels, with clear examples of impact.
• Experience working with GTM to lead or deliver Account‑Based Marketing (ABM) programmes for priority accounts.
• Commercially minded: you align marketing investment to business goals, make smart prioritisation trade‑offs, and measure what matters.
• Comfortable with CRM systems, marketing automation tools and campaign data, using insight to make decisions rather than just report on them.
• Highly organised, with sharp attention to detail and the ability to manage competing priorities without dropping the ball.
• Confident engaging with senior stakeholders and comfortable holding your own in strategic conversations.
• Collaborative and proactive, with a genuine sense of ownership over your work.

Package

Softwire operates transparent pay scales and a profit share scheme based on role and overall company performance. Base salary is based on experience in role and ranges from £49,900-£65,600. You can expect to receive an average of £3,500-£7,500 in profit share depending on your experience and company performance. Pension: Additional 5% of salary.

Additional benefits

• 25 days annual leave (with the option to buy 10 and sell 5).
• 3.5 days additional days off for company‑wide morale activities.