Head of Customer Marketing in London

Henry Schein One UK is a tech company with a mission to redefine dental care, creating a future where personalised, AI‑driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice. We’re innovators, relentless in our pursuit of customer success and push the boundaries of the possible to create world‑class SaaS products. We are committed to an inclusive culture that promotes equal opportunities for everyone.

What We Do

• Clinical: AI‑powered diagnostics and note‑taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.
• Practice Management: Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.
• Patient Experience: A digital‑first experience that empowers patients to manage appointments, complete medical forms, and make payments - all from their own device. No more old‑school phone calls and paper forms.

Your Impact

As Head of Customer Marketing, you will drive Dentally’s growth by accelerating activation, deepening adoption, strengthening retention, and unlocking expansion across the UKI, Australia, New Zealand, and Canada. You will transform customer marketing into a measurable growth engine, integrating lifecycle marketing, community, and advocacy to maximise long‑term customer value and global loyalty. As a people leader, you will manage performance, staffing decisions, and development for your team, ensuring high standards while contributing to broader functional priorities. Working closely with Product Marketing, Sales, and Customer Success, you’ll turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally.

What You'll Do

• Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar.
• Translate strategy into clear plans, direct senior staff and drive work that supports the team’s overall goals.
• Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes.
• Partner with product, sales and customer success to drive feature adoption and maximise customer value.
• Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs.
• Lead complex, high impact initiatives that require strong strategic direction and cross functional coordination.
• Lead and develop a high‑performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs.
• Coach team members in best practices, fostering a culture of continuous development.
• Ensure all team members have clear, up‑to‑date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations.
• Maintain a trusting, collaborative environment, enabling the team to thrive.
• Lead recruitment efforts for your team, identifying and hiring top talent.
• Promote an inclusive and diverse culture, in line with Henry Schein One values.

What You'll Bring With You

• 8+ years of increasing responsibility within marketing and 3+ years leading customer marketing, lifecycle marketing, or retention focused growth in a B2B SaaS environment.
• Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs.
• Experience building scalable lifecycle programmes that drive adoption and customer value.
• Experience developing community and advocacy initiatives that support brand and growth.
• Proven ability to lead cross‑functionally across Product, Sales, and Customer Success.
• Experience operating as a player–manager, setting direction while stepping into execution when required.
• Clear, confident communicator able to influence senior stakeholders.
• Customer‑first mindset with a focus on long‑term value and sustainable growth.

Diversity

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal‑opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business.

Our Values

• Community: Each Person is as Important as the Next.
• Open Communication.
• Diversity & Inclusion.
• Caring: Corporate Citizenship.
• Shared Success.
• Career Ethics.
• Recognise Creativity & Encourage it.
• People are our Greatest Asset.

Our Hiring Process

We’ve made our process as simple as possible whilst also allowing you to meet multiple members of the team, giving us valuable viewpoints on your experience. For most roles, all interviews are via Zoom and we aim to get you through our process in about 2 weeks.