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- Tasks: Lead content strategy and create engaging marketing materials for ARIS.
- Company: Join ARIS, a leader in Process Intelligence, part of Software AG.
- Benefits: Enjoy competitive pay, remote work options, and support for your home office setup.
- Why this job: Be part of a dynamic team driving brand awareness and customer engagement in a thriving industry.
- Qualifications: 10+ years in B2B SaaS marketing with proven content strategy success.
- Other info: Opportunity to work with top brands and enhance your professional network.
The predicted salary is between 43200 - 72000 £ per year.
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Head of Content & Customer Advocacy (ARIS), Bracknell
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Client:
Software AG
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
ce00b2c4af09
Job Views:
4
Posted:
14.07.2025
Expiry Date:
28.08.2025
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Job Description:
ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.
ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.
For more information, visit and follow ARIS on .
We are currently looking for a Head of Content & Customer Advocacy , based in UK,to join our ARIS Global Marketing team.
Essential Functions :
Own the content strategy for ARIS. Build compelling marketing content to be used in our internal and external communications to drive brand awareness, education and engagement in the sales funnel.
Partner with other internal content creators and evangelists to produce a high volume of quality content that speaks to our target personas within our target industries and accounts.
Collaborate with marketing colleagues and agencies to improve our social media and website content to accelerate engagement with ARIS.
Experiment with different content formats (video, social, editorial etc) to increase engagement of our target audience.
Map different content types to the sales funnel to increase conversion rates at each stage.
Plan, write and execute ongoing customer and prospect communications, such as newsletters, webinars, social posts and other content forms to improve positive sentiment of the brand and inform about the latest ARIS news.
Take ownership of the customer contact program to engage our three targets persona segments: C-level, Line of Business owners and users.
Take ownership of the ambassador program (VoC) to connect our happiest customers to advocacy opportunities, such as speaking slots, interviews, social posts, case studies and PR opportunities.
Take action to improve our presence on review platforms, such as G2 and Peer Insights.
Manage and grow our network of advocates across our key persona segments, across different industries and different geographies.
Maintain and develop our referenceable database of customer stories and find new formats and channels to share them with our target audience.
Develop personal relationships with key customers to run customer research, access senior leadership CAB events and connect with other colleagues to help with insight, beta testing or to act as a sounding board.
Requirements:
10 yrs+ experience in brand and/or content marketing roles in high-growth B2B SaaS environments.
Demonstrable success in defining, building and launching a content strategy across internal and external communication channels to drive positive commercial outcomes.
Experience in improving SEO performance for a SaaS corporate and community website.
Excellent written and verbal communication skills with ability to produce varying formats of high-quality content.
Prior experience scaling a customer reference program in a B2B SaaS company.
Data-driven, able to measure content and program effectiveness and optimize continuously.
Confident user of marketing platforms, such as Marketo, Wordpress, SEO platforms, content creation platforms and project management tools.
What’s in it for you?
Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
Work anywhere in your country or abroad for up to 10 days per year.
Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
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Head of Content & Customer Advocacy (ARIS) employer: Software AG
Contact Detail:
Software AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content & Customer Advocacy (ARIS)
✨Tip Number 1
Familiarise yourself with ARIS and its content strategy. Understanding their current marketing initiatives and the types of content they produce will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B SaaS marketing. Engaging with them can provide insights into the company culture and expectations for the Head of Content & Customer Advocacy role.
✨Tip Number 3
Showcase your understanding of SEO and content performance metrics. Be prepared to discuss specific strategies you've implemented in the past that improved engagement and conversion rates, as this is crucial for the role.
✨Tip Number 4
Prepare examples of successful customer advocacy programmes you've led. Highlight how these initiatives positively impacted brand awareness and customer engagement, as this aligns directly with the responsibilities of the position.
We think you need these skills to ace Head of Content & Customer Advocacy (ARIS)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Content & Customer Advocacy position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in brand and content marketing, especially in B2B SaaS environments. Use specific examples that demonstrate your success in developing content strategies and improving SEO performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and customer advocacy. Mention specific achievements that relate to the role, such as successful campaigns or projects you've led, and explain how you can contribute to ARIS's goals.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are essential for this role, ensure that your application materials are well-written and free of errors. Consider including samples of your work or links to content you've created to demonstrate your capabilities.
How to prepare for a job interview at Software AG
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in developing and executing content strategies. Highlight specific examples where your content has driven engagement or improved brand awareness, especially in a B2B SaaS context.
✨Demonstrate Your Understanding of Target Personas
Familiarise yourself with the target personas mentioned in the job description. Be ready to explain how you would tailor content to engage C-level executives, Line of Business owners, and end-users effectively.
✨Discuss Your Data-Driven Approach
Since the role requires a data-driven mindset, prepare to talk about how you've measured content effectiveness in the past. Share specific metrics or tools you've used to optimise content performance.
✨Prepare for Collaborative Scenarios
The position involves working with various teams and agencies. Think of examples where you've successfully collaborated on projects, and be ready to discuss how you handle feedback and integrate different perspectives into your content.
