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- Tasks: Lead content strategy and create engaging marketing materials for ARIS.
- Company: Join ARIS, a leader in Process Intelligence, part of Software AG.
- Benefits: Enjoy competitive pay, remote work options, and support for your home office setup.
- Why this job: Be part of a dynamic team driving brand awareness and customer engagement in a thriving industry.
- Qualifications: 10+ years in B2B SaaS marketing with strong content strategy experience required.
- Other info: Opportunity to work with top brands and enhance your professional network.
The predicted salary is between 43200 - 72000 £ per year.
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Head of Content & Customer Advocacy (ARIS), Uxbridge
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Client:
Software AG
Location:
Uxbridge, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
438209e0cd25
Job Views:
4
Posted:
14.07.2025
Expiry Date:
28.08.2025
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Job Description:
ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.
ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.
For more information, visit and follow ARIS on .
We are currently looking for a Head of Content & Customer Advocacy , based in UK,to join our ARIS Global Marketing team.
Essential Functions :
Own the content strategy for ARIS. Build compelling marketing content to be used in our internal and external communications to drive brand awareness, education and engagement in the sales funnel.
Partner with other internal content creators and evangelists to produce a high volume of quality content that speaks to our target personas within our target industries and accounts.
Collaborate with marketing colleagues and agencies to improve our social media and website content to accelerate engagement with ARIS.
Experiment with different content formats (video, social, editorial etc) to increase engagement of our target audience.
Map different content types to the sales funnel to increase conversion rates at each stage.
Plan, write and execute ongoing customer and prospect communications, such as newsletters, webinars, social posts and other content forms to improve positive sentiment of the brand and inform about the latest ARIS news.
Take ownership of the customer contact program to engage our three targets persona segments: C-level, Line of Business owners and users.
Take ownership of the ambassador program (VoC) to connect our happiest customers to advocacy opportunities, such as speaking slots, interviews, social posts, case studies and PR opportunities.
Take action to improve our presence on review platforms, such as G2 and Peer Insights.
Manage and grow our network of advocates across our key persona segments, across different industries and different geographies.
Maintain and develop our referenceable database of customer stories and find new formats and channels to share them with our target audience.
Develop personal relationships with key customers to run customer research, access senior leadership CAB events and connect with other colleagues to help with insight, beta testing or to act as a sounding board.
Requirements:
10 yrs+ experience in brand and/or content marketing roles in high-growth B2B SaaS environments.
Demonstrable success in defining, building and launching a content strategy across internal and external communication channels to drive positive commercial outcomes.
Experience in improving SEO performance for a SaaS corporate and community website.
Excellent written and verbal communication skills with ability to produce varying formats of high-quality content.
Prior experience scaling a customer reference program in a B2B SaaS company.
Data-driven, able to measure content and program effectiveness and optimize continuously.
Confident user of marketing platforms, such as Marketo, Wordpress, SEO platforms, content creation platforms and project management tools.
What’s in it for you?
Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
Work anywhere in your country or abroad for up to 10 days per year.
Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.
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Head of Content & Customer Advocacy (ARIS) employer: Software AG
Contact Detail:
Software AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content & Customer Advocacy (ARIS)
✨Tip Number 1
Familiarise yourself with ARIS and its content strategy. Understanding their current marketing initiatives and the types of content they produce will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Software AG, especially those in marketing roles. They can provide insights into the company culture and expectations for the Head of Content & Customer Advocacy position.
✨Tip Number 3
Showcase your experience with B2B SaaS content strategies by preparing case studies or examples of successful campaigns you've led. This will demonstrate your capability to drive positive commercial outcomes.
✨Tip Number 4
Stay updated on the latest trends in content marketing and customer advocacy, particularly within the SaaS industry. Being knowledgeable about current best practices will set you apart as a candidate who is proactive and informed.
We think you need these skills to ace Head of Content & Customer Advocacy (ARIS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and content marketing, especially in B2B SaaS environments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ARIS's goals and how your skills can contribute to their content strategy. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Content Skills: Include samples of your work or links to content you've created that demonstrate your ability to produce high-quality, engaging material. Highlight any experience with different content formats like video, social media, and newsletters.
Highlight Data-Driven Success: Emphasise your experience with measuring content effectiveness and optimising strategies based on data. Provide examples of how you've improved SEO performance or increased engagement in past roles.
How to prepare for a job interview at Software AG
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in developing and executing content strategies. Highlight specific examples where your content has driven engagement or improved brand awareness, especially in a B2B SaaS context.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with metrics and results from past campaigns. Discuss how you measured success and optimised content based on performance data.
✨Familiarise Yourself with ARIS and Software AG
Research ARIS and its position within the Process Intelligence market. Understanding their products and target audience will help you tailor your responses and show genuine interest in the company.
✨Prepare for Collaborative Scenarios
Expect questions about collaboration with internal teams and external agencies. Think of examples where you successfully partnered with others to create impactful content or improve marketing efforts.
